At a Glance
- Tasks: Lead global marketing strategies for innovative radiotherapy solutions and create compelling narratives.
- Company: Join Elekta, a leader in Med Tech with a focus on integrated healthcare solutions.
- Benefits: Enjoy up to 25 vacation days, private medical insurance, and a cycle to work scheme.
- Other info: Collaborative office environment with opportunities for professional growth and development.
- Why this job: Shape the future of healthcare marketing and make a real impact in the Med Tech industry.
- Qualifications: Bachelor’s degree and 4+ years in B2B or solution marketing, preferably in healthcare.
The predicted salary is between 60000 - 75000 £ per year.
Join Elekta as a Solutions Marketing Senior Manager and shape how the company brings integrated, value‑driven solutions to the global radiotherapy market. You will execute the global marketing strategy across Elekta’s solutions portfolio, ensuring alignment between customer needs, commercial priorities, and our product and service offerings.
Responsibilities
- Develop and own the global solutions marketing strategy, positioning, and messaging for integrated portfolio offerings.
- Develop go‑to‑market strategies for solutions that combine products, services, and financial models.
- Partner with commercial, product management, and regional teams to ensure alignment with business objectives.
- Define integrated solution messaging based on customer insight, clinical workflows, and economic outcomes.
- Create compelling narratives that articulate clinical, operational, and financial benefits for targeted audiences (e.g., C‑Suite, HoD) and differentiate from competitors.
- Partner closely with Medical Affairs and clinical regional teams to gain clinical and economic claims for marketing campaigns.
- Monitor industry trends (e.g., digital health, AI, interoperability) and translate them into actionable marketing campaigns.
- Work closely with product management to ensure that key product differentiation is reflected in marketing messaging.
- Apply global market segmentation, portfolio competitive analysis, and customer journey mapping to drive positioning and messaging.
- Develop sales enablement tools, training, and content to support solution selling.
- Collaborate with regional and marketing teams to adapt global strategies to local market needs.
- Position Elekta as a trusted partner through campaigns, events, and content marketing focused on solutions.
- Drive demand generation programs leveraging omnichannel marketing and digital platforms.
- Foster collaboration across marketing, commercial, sales, and product organizations.
Qualifications
- Bachelor’s degree in marketing, business, or a related field.
- 4+ years of experience in B2B marketing, solution marketing, or campaign marketing within the Med Tech industry.
- Strong understanding of foundational solution marketing concepts, including positioning, targeting, segmenting, personas, and value articulation.
- Experience in healthcare, life sciences, or complex B2B solutions strongly preferred.
- Demonstrated ability to operate at both strategic and operational levels.
- Experience working in complex, matrixed, global organizations.
Benefits
- Office‑based role (4 days a week from Crawley HQ).
- Up to 25 paid vacation days (plus bank holidays).
- Holiday Purchase Scheme.
- Private Medical Insurance.
- Attractive Employer Pension Contribution Package.
- Cycle to work scheme.
- Life Assurance.
- Onsite subsidised restaurant offering budget‑friendly dining.
- Electric vehicle salary sacrifice scheme.
Equal Opportunity
We are an equal opportunity employer. We evaluate qualified applicants without regard to age, race, colour, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other protected characteristic.
solutions marketing in Crawley employer: Elekta AB
Elekta is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Solutions Marketing Senior Manager role based in Crawley. With a strong focus on employee growth, Elekta offers extensive benefits including generous vacation days, private medical insurance, and a supportive pension scheme, ensuring that team members are well-equipped to thrive both personally and professionally. The company's commitment to diversity and inclusion, alongside its position at the forefront of the Med Tech industry, makes it a rewarding place for those seeking meaningful contributions to global healthcare solutions.
StudySmarter Expert Advice🤫
We think this is how you could land solutions marketing in Crawley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Elekta AB and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Elekta AB are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Elekta AB on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Elekta AB. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace solutions marketing in Crawley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Elekta AB. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Elekta AB:Show us that you’ve done your homework! In your application, briefly mention what you admire about Elekta AB’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Elekta AB
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Elekta AB will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Elekta AB, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
