At a Glance
- Tasks: Lead marketing strategy for a luxury travel brand, driving growth and customer engagement.
- Company: Join Elegant Resorts, a top luxury tour operator with a vibrant culture.
- Benefits: Generous holiday, birthday off, discounts, and a £1000 referral bonus.
- Other info: Dynamic environment with opportunities for professional growth and innovation.
- Why this job: Shape the future of luxury travel and inspire unforgettable experiences.
- Qualifications: Proven senior marketing experience, especially in luxury sectors.
The predicted salary is between 56250 - 68750 £ per year.
Monday - Friday: 37.5 hours per week
Location: Chester - Hybrid
Refer a Friend Bonus: £1000 per successful referral - unlimited!
Generous Holiday Entitlement
Day Off for Your Birthday
Staff recognition awards
Hotel and Airline Discounts
Employee Assistance Programme
OUR COMPANY CULTURE: We thrive on Excellence, Passion, Innovation, and Commitment. In a Bright, Energetic, and Fast-Paced environment, we push boundaries, celebrate success, and inspire growth every day. Elegant Resorts is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Who We Are and What We Do: Elegant Resorts is a luxury tour operator crafting bespoke, high-end travel experiences. Built on excellence, passion, innovation, and commitment, we tailor unforgettable journeys for discerning travellers. Our expert team curates exceptional itineraries, partnering with the world's finest hotels, resorts, and airlines to deliver unparalleled luxury. We invest in our people through training, professional development, and career growth, fostering a culture of excellence and innovation.
Role Purpose: This is an exciting opportunity to shape the next chapter of Elegant Resorts, leading the B2C and B2B marketing strategy for one of the UK's leading luxury travel brands. As Marketing Director, you'll bring together brand, digital, CRM, acquisition, retention, performance and trade marketing to drive profitable growth, strengthen customer relationships and elevate our market presence.
Operational Responsibilities:
- Develop and deliver an integrated sales and marketing strategy focused on brand growth, customer acquisition, retention and revenue.
- Lead and develop high-performing Sales and Marketing teams, creating a collaborative and commercially focused culture.
- Drive CRM and customer lifecycle strategy, using segmentation and personalisation to strengthen relationships and customer lifetime value.
- Lead multi-channel marketing across digital, PPC, SEO, CRM, print, social media and events.
- Strengthen the brand across all customer touchpoints, ensuring a consistent luxury customer experience.
- Identify and develop high-value customer opportunities and luxury brand partnerships.
- Use customer, sales and market insight to identify opportunities and inform commercial decisions.
- Optimise the website and digital channels to improve lead generation, conversion and engagement.
- Work closely with Product, Technology and Operations to align commercial activity with customer needs and market trends.
- Champion innovation, including the effective use of AI, automation and new marketing technologies.
- Set and monitor key sales and marketing KPIs, ensuring activity delivers measurable ROI and commercial growth.
- Provide strategic input at board level and adapt plans quickly in response to changing market conditions.
Key Skills and Experience:
- Proven experience in senior marketing leadership, ideally within luxury travel, hospitality or a related sector.
- Experience attracting, developing and retaining UHNW customers, including partnerships with luxury brands.
- Strong commercial acumen with hands-on experience across CRM, customer data, analytics and lifecycle management.
- Strong understanding of digital marketing, sales enablement and multi-channel strategies.
- Proven ability to build, lead and develop high-performing teams.
- Confident operating at board and senior stakeholder level, with strong influencing skills.
- Passion for travel, innovation and delivering exceptional customer experiences.
- Understanding of sustainability and ethical practices within commercial and marketing strategies.
Marketing Director employer: Elegant Resorts
Elegant Resorts is an exceptional employer located in Glasgow, offering a vibrant and inclusive work culture that thrives on excellence, passion, and innovation. Employees benefit from generous holiday entitlements, hotel and airline discounts, and a supportive environment that fosters professional growth through training and development opportunities. With a hybrid working model and a strong emphasis on teamwork and recognition, this role as a Travel Trade Sales and Event Coordinator promises a rewarding career in the luxury travel sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Elegant Resorts and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Elegant Resorts are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Elegant Resorts on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Elegant Resorts. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Elegant Resorts. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Elegant Resorts:Show us that you’ve done your homework! In your application, briefly mention what you admire about Elegant Resorts’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Elegant Resorts
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Elegant Resorts will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Elegant Resorts, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
