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- Tasks: Plan and optimise PPC campaigns to drive high-quality leads for luxury travel experiences.
- Company: Join Elegant Resorts, a leader in bespoke luxury travel with a vibrant culture.
- Benefits: Enjoy generous holidays, birthday leave, and exclusive hotel discounts.
- Why this job: Make an impact in a fast-paced environment while developing your digital marketing skills.
- Qualifications: Digital marketing qualifications and expertise in Google and Bing campaigns required.
- Other info: Be part of a diverse team that celebrates excellence and innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Elegant Resorts is a luxury tour operator crafting bespoke, high-end travel experiences. Built on excellence, passion, innovation, and commitment, we tailor unforgettable journeys for discerning travellers. Our expert team curates exceptional itineraries, partnering with the world's finest hotels, resorts, and airlines to deliver unparalleled luxury. We invest in our people through training, professional development, and career growth, fostering a culture of excellence and innovation.
Benefits:
- Location: Chester - This is a partâtime position
- Refer a Friend Bonus: ÂŁ1000 per successful referral - unlimited!
- Generous Holiday Entitlement
- Day Off for Your Birthday
- Staff recognition awards
- Hotel and Airline Discounts
- Employee Assistance Programme
OUR COMPANY CULTURE... We thrive on Excellence, Passion, Innovation, and Commitment. In a Bright, Energetic, and FastâPaced environment, we push boundaries, celebrate success, and inspire growth every day. Elegant Resorts is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Role Purpose:
As the PPC Specialist within Elegant Resorts, you will be responsible for the planning, management, execution and optimisation of paid advertising campaigns across Google and Bing. Your expertise will drive efficiency across these acquisition channels and you will be expected to proactively challenge yourself to ensure optimal performance and increasingly strong return on investment.
Key Tasks:
- Strategise, create and manage effective PPC strategies and campaigns to drive web traffic and subsequently new business leads into the team
- Ensure PPC campaigns are optimised to bring in high quality leads from highânetâworth clients to deliver optimal conversion rates through PPC channels
- Own all conversion tracking across channels
- Deliver plans to scale highâperformance campaigns
- Critically evaluate existing campaign structures
- Analyse and monitor key word performance ensuring landing pages are optimised
- Write compelling ad copy tailored to different funnel stages, maintaining consistency with brand tone of voice
- Work crossâfunctionally to create a feedback loop for ongoing optimisation
- Create and manage reporting across campaign performance, CPLs, CPAs and recommendations for discussion with the Head of Marketing
- Own channel forecasting, budgeting and monthly spendâpacing alongside Head of Marketing
- Reforecast budgets based on performance and seasonality when required
- Maintain a thorough and upâtoâdate understanding of Google & Microsoft trends and products
Experience, Knowledge and Skills:
- Hold relevant digital marketing qualifications
- Expert in creating, managing and optimising campaigns in Google and Bing.
- Significant technical knowledge and ability.
- Strong analytical skills and reporting capability
- Expert in GA4
- Knowledge of HubSpot is desirable
- Knowledge of B2C customer journeys and funnel optimisation
PPC Specialist in Chester employer: Elegant Resorts
Contact Detail:
Elegant Resorts Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land PPC Specialist in Chester
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
â¨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns, analytics, and results. This will give potential employers a clear view of what you can bring to the table.
â¨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their values of excellence, passion, innovation, and commitment.
â¨Tip Number 4
Apply through our website! Itâs the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team at Elegant Resorts.
We think you need these skills to ace PPC Specialist in Chester
Some tips for your application đŤĄ
Show Your Passion: When writing your application, let your passion for PPC and digital marketing shine through. We want to see that youâre not just looking for a job, but that you genuinely care about creating exceptional campaigns that drive results.
Tailor Your Experience: Make sure to highlight your relevant experience in PPC management and optimisation. Use specific examples of campaigns you've worked on and the results you've achieved. This helps us see how you can bring value to our team.
Be Data-Driven: Since we love numbers, include any analytical skills or tools youâve used in your previous roles. Mention your experience with GA4 and how you've used data to inform your strategies. We appreciate candidates who can back up their claims with solid metrics.
Keep It Professional Yet Engaging: While we want to see your personality, remember to maintain a professional tone. Write compelling ad copy in your application that reflects our brand's voice. This is your chance to show us how you can communicate effectively with high-net-worth clients.
How to prepare for a job interview at Elegant Resorts
â¨Know Your PPC Stuff
Make sure you brush up on your knowledge of Google and Bing advertising platforms. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This shows you're not just familiar with the tools but can also leverage them effectively.
â¨Showcase Your Analytical Skills
Prepare to talk about how you analyse campaign performance. Bring examples of how you've used data to optimise campaigns or improve conversion rates. Highlight your experience with GA4 and any other analytics tools, as this will demonstrate your ability to drive results through data.
â¨Tailor Your Approach
Since Elegant Resorts focuses on high-net-worth clients, think about how you can tailor your PPC strategies to attract this audience. Be ready to discuss how you would write compelling ad copy that resonates with luxury travellers and aligns with the brand's tone of voice.
â¨Be Ready for Collaboration
The role involves working cross-functionally, so be prepared to discuss how you've collaborated with other teams in the past. Share examples of how youâve created feedback loops for ongoing optimisation and how you handle communication with different departments to achieve campaign goals.