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- Tasks: Plan and optimise PPC campaigns to drive traffic and generate high-quality leads.
- Company: Join Elegant Resorts, a luxury tour operator with a vibrant culture.
- Benefits: Generous holiday entitlement, birthday off, and employee discounts.
- Why this job: Make an impact in a fast-paced environment while crafting bespoke travel experiences.
- Qualifications: Digital marketing qualifications and expertise in Google and Bing campaigns.
- Other info: Unlimited referral bonus and opportunities for professional development.
The predicted salary is between 36000 - 60000 £ per year.
Monday - Friday: 37.5 hours per week
Location: Chester - This is a part time position
- Refer a Friend Bonus: £1000 per successful referral – unlimited!
- Generous Holiday Entitlement
- Day Off for Your Birthday
- Staff recognition awards
- Hotel and Airline Discounts
- Employee Assistance Programme
OUR COMPANY CULTURE.... We thrive on Excellence, Passion, Innovation, and Commitment. In a Bright, Energetic, and Fast-Paced environment, we push boundaries, celebrate success, and inspire growth every day.
Elegant Resorts is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Who We Are and What We Do
Elegant Resorts is a luxury tour operator crafting bespoke, high-end travel experiences. Built on excellence, passion, innovation, and commitment, we tailor unforgettable journeys for discerning travellers. Our expert team curates exceptional itineraries, partnering with the world’s finest hotels, resorts, and airlines to deliver unparalleled luxury. We invest in our people through training, professional development, and career growth, fostering a culture of excellence and innovation.
Role purpose
As the PPC Specialist within Elegant Resorts, you will be responsible for the planning, management, execution and optimisation of paid advertising campaigns across Google and Bing. Your expertise will drive efficiency across these acquisition channels and you will be expected to proactively challenge yourself to ensure optimal performance and increasingly strong return on investment.
Key Tasks
- Strategise, create and manage effective PPC strategies and campaigns to drive web traffic and subsequently new business leads into the team
- Ensure PPC campaigns are optimised to bring in high quality leads from high-net-worth clients to deliver optimal conversion rates through PPC channels
- Own all conversion tracking across channels
- Deliver plans to scale high-performance campaigns
- Critically evaluate existing campaign structures
- Analyse and monitor key word performance ensuring landing pages are optimised
- Write compelling ad copy tailored to different funnel stages, maintaining consistency with brand tone of voice
- Work cross-functionally to create a feedback loop for ongoing optimisation
- Create and manage reporting across campaign performance, CPLs, CPAs and recommendations for discussion with the Head of Marketing
- Own channel forecasting, budgeting and monthly spend-pacing alongside Head of Marketing
- Reforecast budgets based on performance and seasonality when required
- Maintain a thorough and up-to-date understanding of Google & Microsoft trends and products
Experience, Knowledge and Skills
- Hold relevant digital marketing qualifications
- Expert in creating, managing and optimising campaigns in Google and Bing.
- Significant technical knowledge and ability.
- Strong analytical skills and reporting capability
- Expert in GA4
- Knowledge of HubSpot is desirable
- Knowledge of B2C customer journeys and funnel optimisation
PPC Specialist in Chester employer: Elegant Resorts Limited
Contact Detail:
Elegant Resorts Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Specialist in Chester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns and results. This will give potential employers a taste of what you can do and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by practising common PPC questions and scenarios. Be ready to discuss your strategies and how you've optimised campaigns in the past. Confidence is key!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team at Elegant Resorts.
We think you need these skills to ace PPC Specialist in Chester
Some tips for your application 🫡
Show Your Passion: When writing your application, let your passion for PPC and digital marketing shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and what we do at Elegant Resorts.
Tailor Your Experience: Make sure to highlight your relevant experience with Google and Bing campaigns. We love seeing how your skills align with our needs, so don’t be shy about showcasing your successes and how they can benefit us!
Be Data-Driven: Since this role is all about optimising campaigns, include specific examples of how you've used data to drive results in your previous roles. We appreciate candidates who can back up their claims with solid metrics and insights.
Keep It Professional Yet Engaging: While we want to see your personality, remember to maintain a professional tone. Write compelling ad copy that reflects our brand's voice, and make sure your application is clear, concise, and free of errors. And hey, apply through our website for the best chance!
How to prepare for a job interview at Elegant Resorts Limited
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of Google and Bing advertising platforms. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you analyse campaign performance. Bring examples of how you've used data to optimise campaigns or improve conversion rates. Highlight your experience with GA4 and any other analytics tools, as this will demonstrate your technical expertise.
✨Tailor Your Ad Copy Examples
Since writing compelling ad copy is key for this role, think of examples where your copy led to increased engagement or conversions. Be ready to discuss how you adapt your tone of voice for different audiences, especially high-net-worth clients, to align with Elegant Resorts' brand.
✨Understand the Company Culture
Familiarise yourself with Elegant Resorts' values of excellence, passion, innovation, and commitment. During the interview, reflect these values in your answers and show how you can contribute to their bright and energetic environment. This will help you stand out as a candidate who fits well with their culture.