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- Tasks: Lead creator relations for The Sims, driving engagement and growth in EU markets.
- Company: Join Electronic Arts, a leader in next-level entertainment experiences.
- Benefits: Enjoy hybrid work, competitive pay, healthcare, and opportunities for personal growth.
- Why this job: Shape the future of gaming by connecting with creators and communities.
- Qualifications: Experience in creator management and digital marketing across various platforms.
- Other info: Be part of a creative team that values adaptability and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
This is a hybrid remote/in-office role working 3 days in the Guildford office.
Global Integrated Communications is a community-driven communications team that drives storytelling, engagement, news and information, and content creation across platforms - serving players, creators, and press within the Integrated Marketing and Publishing organization. We’re looking for our new EU Creator Relations Lead to join us on The Sims franchise as an important liaison representing EU teams.
Reporting to the Global Creator Relations Manager, you’ll lead and implement the international creator strategy for the EU markets on The Sims, growing player engagement, retention and new audience growth. You’ll partner with Brand Marketing Regional Leads and help shape integrated go-to-market plans for the EU and LATAM, prioritising the UK, France, and Germany.
Responsibilities- Collaborate with the Global Integrated Communications team to adapt global programmes, such as brand activations, trends, or social activations for EU audiences.
- Lead the EU creator relations team to develop and implement creator-led campaigns which reflect local trends, alongside nurturing creator talent.
- Manage creators in EU markets, focusing on onboarding, relationship-building, and campaign execution tailored to their local audiences.
- Leverage and utilise the EA Creator Network in the EU to support UGC growth, nurture new talent, and create opportunities for creators to engage with owned community marketing platforms.
- Define international goals, indicators, tracking tools and reporting frameworks which are aligned with the global execution whilst complementing the EU goals.
- Provide insights on EU market trends, creator performance, and community sentiment to the global team to inform the global strategy and best practices.
- Manage UK creator agencies daily and support German and French agencies involved in campaigns.
- You will have experience in Creator and Community Management in the UK and EU with existing local creator relationships.
- You will have experience with digital and creator marketing and appropriate metrics of success.
- Experience with and scope of knowledge of video and livestream platforms such as META, Snap, TikTok, X/Threads, Twitch, YouTube and other new social platforms.
About Electronic Arts: We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
EU/UK Creators Relations Lead in Guildford employer: Electronic Arts
Contact Detail:
Electronic Arts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EU/UK Creators Relations Lead in Guildford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry, especially those already working at EA or similar companies. Attend events, join online communities, and don’t be shy to reach out on LinkedIn. You never know who might help you land that dream role!
✨Tip Number 2
Show off your passion for gaming and creators! When you get the chance to chat with potential employers, share your insights on trends in the gaming community and how you can contribute to their goals. Let your enthusiasm shine through – it’s contagious!
✨Tip Number 3
Prepare for interviews by researching EA’s recent campaigns and creator partnerships. Be ready to discuss how you would adapt global strategies for the EU market. Tailor your examples to show you understand local trends and can engage effectively with creators.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team. So, get your application in and let’s make some magic happen together!
We think you need these skills to ace EU/UK Creators Relations Lead in Guildford
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the EU/UK Creators Relations Lead role. Highlight your experience in creator and community management, especially in the UK and EU markets, to show us you’re the perfect fit!
Showcase Your Creativity: Since we’re all about creativity at StudySmarter, don’t hesitate to let your personality shine through in your application. Share examples of past campaigns or projects that reflect your innovative approach to creator relations.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured applications that get straight to the heart of your relevant experience and skills without unnecessary fluff.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with the EA team!
How to prepare for a job interview at Electronic Arts
✨Know Your Creators
Before the interview, research the key creators in the EU markets, especially those relevant to The Sims. Understand their content style, audience engagement, and how they align with EA's brand values. This will show your genuine interest and help you discuss tailored strategies during the interview.
✨Showcase Your Metrics Knowledge
Be prepared to discuss specific metrics that matter in creator marketing. Familiarise yourself with KPIs like engagement rates, reach, and conversion metrics. Bring examples of how you've used these metrics to drive successful campaigns in the past, as this will demonstrate your analytical skills and strategic thinking.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, highlight your experience in cross-functional collaboration. Share examples of how you've successfully partnered with marketing, community management, or creative teams to achieve common goals. This will illustrate your ability to work within a team-oriented environment.
✨Stay Updated on Trends
The gaming and creator landscape is always evolving, so make sure you're up-to-date with the latest trends on platforms like TikTok, Twitch, and YouTube. Mention any recent trends you've noticed and how they could be leveraged for The Sims. This shows your proactive approach and passion for the industry.