Design Lead

Locations: Guildford, Surrey, United Kingdom

Worker Type: Regular Employee

Studio/Department: Work Model: Hybrid

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The Creative Lead will report to the Creative Director working Hybrid at our Criterion studio.

Battlefield is a storied franchise renowned for uncompromising combat gameplay for over two decades. 100 million players and 5 billion hours played later, the Battlefield team is looking to define the future of the first‑person shooter. United the banner of Battlefield Studios, 4 world‑class teams across Criterion, DICE, Motive and Ripple Effect – all powered by the Battlefield Central Technology (BCT) team – have come together to focus on the future of the franchise, a connected Battlefield universe filled with immersive experiences built on our unique DNA.

At Criterion Games we cherish our rich, award‑winning, history of crafting quality games with joy and passion. You\’ll find us playing, creating, breathing, and talking games. As we look to the future, we\’re excited to continue innovating and being part of building the future of Battlefield. We believe that healthy and engaged teams are the key to building great games, so we place enormous value on collaboration, fresh ideas, and diverse perspectives. Criterion is a place where you can unleash your creativity and be part of something extraordinary. Your unique input is welcome here! We\’re all‑in on the future and our most ambitious Battlefield yet. Want to be part of something special? Read on.

Responsibilities

Work closely with the Creative Director to develop the Vision for the Campaigns in Battlefield.

Oversee development process from concept to final release collaborating with design, art, programming, and production teams.

Maintain a focus on experience and encounter design.

Work with Narrative, Level design, Cinematics and Audio to bring experiences together ensuring continuity and creative agreement.

Ensure the game meets quality standards and player expectations.

Adjust game design based on feedback and player testing results.

Present project updates to senior management.

Review all game design content and assets.

Provide leadership and mentorship to design team members, promoting a positive, creative, and inclusive work environment.

Collaborate to ensure the game is completed on time and within budget.

Coordinate with external partners, working with marketing and PR teams to promote the game where needed.

Stay updated with competitors, industry trends and incorporate new technologies.

Requirements

Minimum of 5 years of experience in game development in a Creative leadership role.

Experienced with successful game projects, first‑person shooter games but also acceptable for Single Player / Campaign experiences.

Experience creating innovative, immersive, high‑quality gaming experiences.

Inspire and motivate a team.

Ability to make critical decisions under pressure.

Experience with play testing and gathering player feedback.

Manage budgets and resources.

Experience with multiple game development tools and software.

Experience with project management methodologies.

Deep passion for video games both as a creator and as a player.

Interest in a varied genre of games, especially first‑person shooters and military‑themed ones.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well‑being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.