At a Glance
- Tasks: Support EA Esports marketing, manage campaigns, and engage with fans through social and digital channels.
- Company: Join Electronic Arts, a leader in gaming and esports with a global presence.
- Benefits: Enjoy healthcare, mental well-being support, paid time off, and complimentary games.
- Other info: Dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of an innovative team that shapes the future of esports marketing.
- Qualifications: 2+ years in marketing or esports, with experience in digital campaigns and collaboration.
The predicted salary is between 35000 - 45000 £ per year.
Locations: London - Stratford, United Kingdom
Responsibilities
- Support the execution of Social & CRM channels for EA Esports including briefing assets, managing calendars, securing approvals, and reporting performance to improve fan engagement.
- Oversee updates to esports web destinations, ensuring content accuracy, event alignment, and timely delivery of previews, recaps, and promotional materials.
- Manage QR code campaigns and in-product integrations, collaborating with product teams and external vendors to support viewership rewards and fan engagement.
- Support creator and co-streamer outreach, partnering with internal teams to activate content creators and amplify campaigns across esports events.
Required Qualifications
- 2+ years of experience in marketing, esports, gaming, sports, or entertainment industries.
- Experience executing campaigns across CRM, web, or digital platforms with measurable outcomes.
- Experience collaborating with internal teams and external partners to deliver marketing assets.
- Willingness to travel for live event support and activations.
About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Associate Manager, Esports Brand Marketing employer: Electronic Arts
Electronic Arts is an exceptional employer located in London - Stratford, offering a vibrant work culture that fosters creativity and collaboration within the esports marketing sector. With a strong emphasis on employee growth, EA provides tailored benefits that support physical, emotional, and career wellness, ensuring a balanced life for its team members. The company encourages adaptability and innovation, making it an ideal place for those passionate about gaming and looking to make a meaningful impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Manager, Esports Brand Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Electronic Arts and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Electronic Arts are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Electronic Arts on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Electronic Arts. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Associate Manager, Esports Brand Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Electronic Arts. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Electronic Arts:Show us that you’ve done your homework! In your application, briefly mention what you admire about Electronic Arts’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Electronic Arts
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Electronic Arts will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Electronic Arts, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
