AI Senior Product Manager in England

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

You are part of EA's Customer Experience organization that strives to make EA known for taking care of players. You will report to the Director of Product for Self-Service Fan Care and lead parts of our AI-driven products and features to both improve existing and develop new fan care experiences that keep our players in game. You will lead product planning throughout the product lifecycle to ensure our Customer Experience offerings support the strategy and goals of EA. You'll collaborate with a variety of partners to design products in Fan Care. You will gain insights from studios and other organizations with Customer Experience that influence your product roadmap.

• Own a core set of AI-powered fan care capabilities that keep players in-game, with clear accountability for product vision, strategy, execution, and measurable impact.
• Translate player, gaming, and AI trends into concrete product bets, grounded in real fan problems and EA’s live-service and studio realities, rather than exploratory or speculative concepts.
• Represent the voice of EA players and fans by deeply understanding their needs, pain points, and contexts, and converting those insights into prioritized, high-impact product opportunities.
• Define product strategy in partnership with cross-functional stakeholders and game studios, ensuring alignment with EA’s business goals, platform constraints, and development lifecycles.
• Convert strategy into executable product definitions, including feature designs, prototypes, APIs, and UI concepts, with clear, testable requirements and acceptance criteria that engineering teams can build against.
• Establish and own success metrics for AI-powered products, spanning player experience, operational outcomes, and business impact, and use those metrics to guide iteration and investment decisions.
• Drive delivery through cross-functional leadership, enabling predictable execution by providing clarity on scope, priorities, dependencies, and trade-offs to teams and Fan Care leadership.
• Own backlog prioritization and trade-off decisions, mediating competing stakeholder needs using data, player impact, and an understanding of game and live-service timelines.
• Communicate product progress and performance with rigor, ensuring stakeholders understand outcomes, ROI, and whether continued investment remains justified over time.

• Have 5+ years of relevant experience in a Product Management role.
• Deep AI and technical fluency grounded in customer impact. You have built or worked closely with AI-powered products at scale, ideally including generative AI in consumer-facing experiences. You understand how model behavior, evaluation methods, prompting approaches, and architectural constraints translate into real player outcomes.
• Comfortable at managing ambiguity through a combination of communication, analytical, and decisiveness skills.
• Confidence to present ideas and sell your vision to team members and other key stakeholders.
• Adaptable to rapidly changing environments and contexts.
• Adept at coaching and empowering team members to support the delivery of impactful and differentiating experiences.
• Demonstrate bias for action to experiment, add value in the short term but also deliver value in line with the long-term strategy.
• Enjoy working with a group of partners to accomplish goals.

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.