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- Tasks: Create and optimise merchandising strategies for EA Sports FC across various digital platforms.
- Company: Join Electronic Arts, a leader in gaming entertainment, inspiring players globally.
- Benefits: Enjoy hybrid work, healthcare, mental well-being support, and complimentary games.
- Why this job: Shape merchandising for beloved franchises while collaborating with global teams and driving player engagement.
- Qualifications: 5+ years in eCommerce or digital marketing, preferably in gaming; Bachelor's degree or equivalent experience.
- Other info: This role requires three days in the Guildford office, fostering creativity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. A community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
The Challenge Ahead
Join EA\’s Global Partners team and help shape how players discover and engage with EA Sports FC across our partners\’ ecosystem. As a Senior Merchandiser, you\’ll create end-to-end merchandising tactics across PlayStation, Xbox, Nintendo, Steam, Epic, Amazon Luna and EA App ecosystems, optimising player journeys across multiple channels and maximising commercial impact. You will report to the Franchise Merchandising Senior Manager and will be a contributor to the broader Publishing Organisation. This job is hybrid, with three days required in the Guildford (UK) office (Tues, Wed & a flexible work day).
What You\’ll Do
- Create franchise merchandising plans across global digital channels, ensuring understanding of commercial goals and relevancy for player segments.
- Negotiate and secure free merchandising placements with platform partners to promote EA content visibility across partner ecosystems.
- Build go-to-market tactics for franchise content across the entire lifecycle – from launch through live services – growing revenue and engagement.
- Identify opportunities for experimentation, such as A/B testing and pilot programmes, to enhance the player experience and commercial performance.
- Own and maintain merchandising trackers, ensuring accuracy and transparency across partner teams.
- Provide ongoing performance updates through post-mortems and milestone reports to inform future merchandising tactics.
- Partner with marketing, studio, creative, analytics, and operations teams to deliver unified, player-first merchandising activations.
- Act as merchandising subject matter expert, advising on asset development for all partner channels and player journey optimisations across our partners\’ ecosystem.
Who You Are
- 5+ years of experience in eCommerce or digital marketing roles within the gaming or entertainment industry.
- Understanding of digital storefronts, player journeys, and UX principles in the gaming ecosystem.
- Demonstrated experience managing merchandising plans across platforms like PlayStation, Xbox, Nintendo, EA App, Steam, and Epic.
- Experience with relationship-building for internal understanding and external negotiations.
- Experience leading cross-functional plans and operating with autonomy.
- Data-driven with proficiency in tracking, reporting, and campaign optimization.
- Passion for gaming, experimentation, and problem-solving.
- Minimum Bachelor\’s degree, or equivalent industry experience.
Why Join Us
This is an opportunity to shape the merchandising strategies of some of the world\’s most beloved gaming franchises. You\’ll collaborate with global teams and external partners, all while making data-informed decisions that put players first. Bring your passion for gaming and digital innovation to a team that values experimentation, creativity, and commercial excellence.
About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Job Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Administrative
- Industries: Entertainment Providers
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EA SPORTS FC - Senior Merchandiser employer: Electronic Arts (EA)
Contact Detail:
Electronic Arts (EA) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EA SPORTS FC - Senior Merchandiser
✨Tip Number 1
Familiarise yourself with the latest trends in eCommerce and digital marketing within the gaming industry. Understanding current strategies and successful case studies can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the gaming and merchandising sectors. Attend industry events or join online forums to connect with others who work at EA or similar companies, as personal referrals can significantly boost your chances.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised player journeys or improved merchandising strategies in your previous roles. Being able to articulate your impact will demonstrate your value to the team.
✨Tip Number 4
Showcase your passion for gaming and understanding of player experiences during your interactions with the team. This enthusiasm can set you apart from other candidates and align you with EA's culture of creativity and innovation.
We think you need these skills to ace EA SPORTS FC - Senior Merchandiser
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce or digital marketing, particularly within the gaming industry. Emphasise your understanding of digital storefronts and player journeys, as these are crucial for the Senior Merchandiser role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for gaming and how it drives your approach to merchandising. Mention specific examples of past successes in managing merchandising plans across platforms like PlayStation and Xbox, showcasing your ability to optimise player experiences.
Showcase Data-Driven Achievements: Include quantifiable achievements in your application that demonstrate your proficiency in tracking, reporting, and campaign optimisation. This could be metrics from previous roles that highlight your impact on revenue growth or engagement levels.
Highlight Cross-Functional Collaboration: Discuss your experience working with various teams such as marketing, analytics, and operations. Provide examples of how you have successfully led cross-functional plans and built relationships that contributed to successful merchandising strategies.
How to prepare for a job interview at Electronic Arts (EA)
✨Know Your Merchandising Strategies
Familiarise yourself with various merchandising tactics, especially those relevant to the gaming industry. Be prepared to discuss how you would create and implement merchandising plans across different digital channels, as this will showcase your understanding of the role.
✨Demonstrate Data-Driven Decision Making
Highlight your experience with tracking, reporting, and optimising campaigns. Bring examples of how you've used data to inform merchandising strategies in the past, as this aligns with the company's focus on data-informed decisions.
✨Showcase Your Relationship-Building Skills
Prepare to discuss your experience in negotiating placements and building relationships with partners. This is crucial for the role, so think of specific instances where your relationship management led to successful outcomes.
✨Express Your Passion for Gaming
Let your enthusiasm for gaming shine through during the interview. Share your insights on player journeys and UX principles, and how they can enhance the overall merchandising strategy. This will resonate well with the company's culture and values.
