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- Tasks: Lead a dynamic team in user acquisition for EA's FC franchise across multiple platforms.
- Company: Join Electronic Arts, a leader in interactive entertainment that inspires players globally.
- Benefits: Enjoy flexible work options, generous paid time off, and comprehensive health benefits.
- Why this job: Be part of a creative community that values innovation and makes play happen.
- Qualifications: 10+ years in performance marketing with leadership experience; passion for video games is essential.
- Other info: EA promotes diversity and offers a supportive environment for all employees.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Director, FC Performance Media role at Electronic Arts (EA) Join to apply for the Director, FC Performance Media role at Electronic Arts (EA) Description & Requirements Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Description & Requirements Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. The future of entertainment is interactive, and our Live Services Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem. We are looking for a Director of FC User Acquisition/Performance Media to join the Live Service Marketing Organization. You will report into the Sr. Director Franchise Performance Media, and be directly responsible for growing the FC Franchise. Responsibilities Lead a high-performing team of data-driven marketers specializing in user acquisition for FC on PC, console and mobile Seek out performance media solutions to critical business problems to help us grow and achieve our goals Partner with the Brand, product marketing, channel marketing, creative and studio teams on go-to-market strategies Educate and influence senior partners in Studio, Fan Growth, Creative and Publishing to maximize investment returns Collaborate with Analytics and Finance partners to refine ROAS models to optimize performance metrics. Lead ROAS target setting with the FC studios and commercial teams to hit games’ top and bottom line returns. Develop multi-year paid user acquisition strategy that considers privacy landscape, use of AI and deep lifecycle management connection. Change agent for advertising partner roadmaps to better meet business demands Improve strategies to grow and maximize revenue for titles Craft clear data-driven narrative to senior management Requirements 10+ years’ experience in performance marketing, managing demand generation & the player acquisition funnel across PC, console and mobile games 5+ years of experience in leadership/team manager role Experience managing AAA game media budgets Ownership, accountability & ability to solution complex problems. In-depth understanding of user acquisition algorithms, Measurements, and creative best practices. BA/BS Degree in marketing/finance or equivalent quantitative field Passion/knowledge for video games Compensation And Benefits The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). PAY RANGES British Columbia (depending on location e.g. Vancouver vs. Victoria) * $151,800 – $208,900 CAD California (depending on location e.g. Los Angeles vs. Sacramento) * $170,500 – $259,300 USD Washington (depending on location e.g. Seattle vs. Spokane) * $167,300 – $238,500 USD In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity. About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law. 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Director, FC Performance Media employer: Electronic Arts (EA)
Contact Detail:
Electronic Arts (EA) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, FC Performance Media
✨Tip Number 1
Familiarise yourself with Electronic Arts' franchises, especially FC. Understanding the brand's identity and its audience will help you tailor your conversations and demonstrate your passion during interviews.
✨Tip Number 2
Network with current or former employees of EA, particularly those in marketing roles. They can provide valuable insights into the company culture and expectations, which can give you an edge in your application process.
✨Tip Number 3
Stay updated on the latest trends in performance marketing and user acquisition, especially within the gaming industry. Being able to discuss recent developments or case studies can showcase your expertise and enthusiasm for the role.
✨Tip Number 4
Prepare to discuss your previous experiences in leading teams and managing budgets. Be ready to share specific examples of how you've driven user acquisition and improved performance metrics in past roles.
We think you need these skills to ace Director, FC Performance Media
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing and user acquisition, especially within the gaming industry. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for video games and how your background aligns with EA's mission. Mention specific franchises you admire and how you can contribute to their growth.
Showcase Leadership Experience: Since this role requires leadership skills, emphasise your experience managing teams and driving results. Provide examples of how you've led successful marketing campaigns or initiatives.
Highlight Data-Driven Decision Making: EA values data-driven strategies, so include examples of how you've used analytics to inform marketing decisions. Discuss any experience with ROAS models or user acquisition algorithms.
How to prepare for a job interview at Electronic Arts (EA)
✨Show Your Passion for Gaming
As a candidate for the Director of FC Performance Media, it's crucial to demonstrate your passion and knowledge of video games. Be prepared to discuss your favourite franchises and how they influence your marketing strategies.
✨Highlight Your Leadership Experience
With over 5 years in a leadership role required, make sure to share specific examples of how you've successfully managed teams. Discuss your approach to fostering creativity and collaboration within your team.
✨Prepare Data-Driven Insights
Given the emphasis on data-driven marketing, come equipped with insights from your previous roles. Be ready to discuss how you've used analytics to optimise user acquisition and improve ROAS metrics.
✨Understand EA's Brand and Culture
Research Electronic Arts' values and culture before the interview. Be prepared to explain how your personal values align with theirs and how you can contribute to their mission of creating next-level entertainment experiences.
