Senior Content Designer - EA Sports in Birmingham

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story, a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Join us at Electronic Arts (EA), where our mission is to inspire the world to play.

As a Senior Content Designer on the EA SPORTS™ F1 team, you will lead the planning, creation, and live delivery of immersive, authentic content that excites and connects motorsport fans worldwide. Reporting to the Creative Director I, you will collaborate across Product, Economy, Engineering, UI/UX, Art, and Production to shape the future of racing games and deliver experiences that bring joy, inclusivity, and connection to millions of players.

Responsibilities

• You will own the end-to-end planning and delivery of seasonal and promotional content roadmaps, including 8‑week seasons, 4‑week delivery periods, and limited‑time drops, ensuring all content aligns with our live service vision.
• You will define content pillars for each season, translate them into actionable content plans, and implement items, offers, goals, passes, and themed beats using our live service tools.
• You will partner with Economy and Product to tune content for fairness, desirability, and pacing, maintaining a healthy in‑game economy and supporting player engagement and retention.
• You will monitor content performance through dashboards and player feedback, identify issues rapidly, and guide iteration to improve player experience and content quality.

Required Qualifications

• 6+ years designing and operating live service content or systems for AAA games (console, PC, or mobile), including shipping seasonal content such as items, rewards, objectives, passes, and storefront content.
• Experience using live ops tooling to implement, schedule, and maintain content, with a focus on config‑driven systems and reusable templates.
• Deep knowledge of live service cadence, player motivation loops, and economy fundamentals, including sources, sinks, pacing, and reward value.
• Interest and understanding of Formula 1 and motorsport, with the ability to bring authenticity and fan intuition to content that resonates with the F1 community.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well‑being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.