At a Glance
- Tasks: Support engaging fan experiences across multiple esports programs and manage marketing campaigns.
- Company: Join Electronic Arts, a leader in next-level entertainment and gaming.
- Benefits: Holistic benefits including healthcare, mental well-being support, and complimentary games.
- Other info: Hybrid role in London with opportunities for career growth in an inclusive environment.
- Why this job: Be part of a creative team that inspires players and fans worldwide.
- Qualifications: 2+ years in marketing or esports with experience in digital campaigns.
The predicted salary is between 35000 - 45000 £ per year.
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Join us at Electronic Arts and help inspire the world to play.
You will support our team in delivering engaging fan experiences across multiple esports programs. You will report to the Senior Manager, Esports Brand Marketing and work closely with us to connect campaigns, channels, and partners for cohesive, season-long brand activations. This hybrid role is based in London and offers opportunities to grow your career in a collaborative, inclusive environment.
Responsibilities- You will support the execution of Social & CRM channels for EA Esports including briefing assets, managing calendars, securing approvals, and reporting performance to improve fan engagement.
- You will oversee updates to esports web destinations, ensuring content accuracy, event alignment, and timely delivery of previews, recaps, and promotional materials.
- You will manage QR code campaigns and in-product integrations, collaborating with product teams and external vendors to support viewership rewards and fan engagement.
- You will support creator and co-streamer outreach, partnering with internal teams to activate content creators and amplify campaigns across esports events.
- 2+ years of experience in marketing, esports, gaming, sports, or entertainment industries.
- Experience executing campaigns across CRM, web, or digital platforms with measurable outcomes.
- Experience collaborating with internal teams and external partners to deliver marketing assets.
- Willingness to travel for live event support and activations.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Esports Brand Marketing Associate Manager employer: Electronic Arts (EA)
Electronic Arts is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration are at the forefront. Based in London, this role as Associate Manager in Esports Brand Marketing offers not only competitive benefits tailored to support your well-being but also ample opportunities for career growth within a dynamic industry. Join a community that values diverse perspectives and empowers you to make a meaningful impact in the world of gaming and esports.
StudySmarter Expert Advice🤫
We think this is how you could land Esports Brand Marketing Associate Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Electronic Arts (EA) and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Electronic Arts (EA) are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Electronic Arts (EA) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Electronic Arts (EA). Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Esports Brand Marketing Associate Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Electronic Arts (EA). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Electronic Arts (EA):Show us that you’ve done your homework! In your application, briefly mention what you admire about Electronic Arts (EA)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Electronic Arts (EA)
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Electronic Arts (EA) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Electronic Arts (EA), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
