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- Tasks: Manage brand strategies and campaigns for iconic gaming franchises.
- Company: Join Electronic Arts, a leader in interactive entertainment that inspires creativity worldwide.
- Benefits: Enjoy hybrid work options, creative culture, and opportunities to connect with global audiences.
- Why this job: Be part of a dynamic team shaping the future of gaming and community engagement.
- Qualifications: Passion for gaming and marketing; experience in brand management is a plus.
- Other info: This is a 12-month contract role based in Guildford.
The predicted salary is between 28800 - 43200 £ per year.
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
This role is based in Guildford (Hybrid) and you will report to the International Brand Marketing Lead.
The future of entertainment is interactive, and our marketing team plays an important role in this by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.
The International Brand Marketing Team, which sits within the EA Publishing Team, guides the connection of Global Brands to local audiences in culturally meaningful ways for the business, responsible for the go to market integrated omni-channel campaign planning and execution ensuring European and Latin American markets achieve aligned plans.
International Brand Manager, UKI - Lifestyle, Action & Adventure (12 Month Contract) employer: ELECTRONIC ARTS-1
Contact Detail:
ELECTRONIC ARTS-1 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land International Brand Manager, UKI - Lifestyle, Action & Adventure (12 Month Contract)
✨Tip Number 1
Familiarise yourself with Electronic Arts' key franchises like The Sims and Apex Legends. Understanding their unique brand identities and target audiences will help you demonstrate your passion for the role during interviews.
✨Tip Number 2
Network with current or former employees of EA, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can give you an edge in discussions.
✨Tip Number 3
Stay updated on the latest trends in interactive entertainment and gaming marketing. Being able to discuss recent campaigns or innovations in the industry will show your enthusiasm and knowledge during interviews.
✨Tip Number 4
Prepare to showcase your experience in omni-channel campaign planning. Think of specific examples where you've successfully executed integrated marketing strategies, as this is crucial for the role.
We think you need these skills to ace International Brand Manager, UKI - Lifestyle, Action & Adventure (12 Month Contract)
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the International Brand Manager position. Understand the key responsibilities and required skills, especially those related to brand marketing and audience engagement.
Tailor Your CV: Customise your CV to highlight relevant experience in brand management, marketing campaigns, and any specific projects that align with Electronic Arts' focus on interactive storytelling and community building.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for gaming and entertainment. Mention specific EA franchises you admire and how your background can contribute to their marketing efforts.
Showcase Your Creativity: In your application, include examples of past marketing campaigns or projects where you demonstrated creativity and innovation. This could be through case studies, metrics, or personal anecdotes that reflect your ability to connect with audiences.
How to prepare for a job interview at ELECTRONIC ARTS-1
✨Know the Brand
Familiarise yourself with Electronic Arts' key franchises like The Sims, Madden NFL, and Apex Legends. Understand their unique selling points and how they connect with audiences. This knowledge will help you demonstrate your passion for the brand during the interview.
✨Showcase Your Creativity
As an International Brand Manager, creativity is crucial. Prepare examples of past campaigns or projects where you successfully engaged audiences. Highlight your ability to think outside the box and how you can bring fresh ideas to EA's marketing strategies.
✨Understand Cultural Nuances
Since this role involves connecting global brands to local audiences, be ready to discuss how cultural differences impact marketing strategies. Share insights on how you’ve tailored campaigns for different markets in the past, showcasing your adaptability and understanding of diverse consumer behaviours.
✨Prepare Questions
Interviews are a two-way street. Prepare thoughtful questions about the team dynamics, the company's future direction, and how success is measured in this role. This shows your genuine interest in the position and helps you assess if it's the right fit for you.
