eCommerce Sales Manager UK in Luton

Help make our consumers happy today and their experiences better tomorrow. Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations.

All about the role

Partner closely with the Head of D2C CA West to shape, coordinate and execute the Direct‑to‑Consumer (D2C) strategy for the UK & Ireland. You will drive commercial performance, optimise the consumer journey and support the successful delivery of local initiatives across multiple digital touchpoints. This is a high‑impact, cross‑functional role where you will collaborate with Marketing, Logistics, Demand Planning, Finance, Customer Care and various D2C specialists to ensure excellence in execution. The role suits someone who thrives in a fast‑paced, evolving environment and enjoys bringing clarity and structure across multiple ongoing initiatives.

What you’ll do

• Support and execute the UK & Ireland D2C commercial strategy to achieve key performance targets.
• Manage and optimise the commercial performance of brand websites and secondary sales channels, including marketplaces, affiliates and brand partnerships.
• Act as a key commercial partner to D2C specialists and cross‑functional teams, providing alignment, focus and insights (no direct line management).
• Collaborate closely with Marketing and Web teams to deliver excellence in merchandising, campaigns and conversion optimisation.
• Coordinate with external partners such as paid media and creative agencies, ensuring high‑quality briefing, review and optimisation.
• Work with Product Management and Category teams to implement promotional plans and category growth initiatives.
• Drive digital marketing performance, including SEO, SEM, paid media, social and display.
• Analyse performance and consumer data to identify optimisation opportunities and improve the end‑to‑end consumer experience.
• Prepare and facilitate weekly and monthly commercial reviews for local, regional and central stakeholders.
• Partner with Demand Planning to secure stock availability and ensure accurate forecasting.
• Manage and coordinate multiple projects, from planning to execution, ensuring timelines and requirements are met.
• Identify risks, anticipate challenges and support effective decision‑making in high‑paced or high‑pressure situations.
• Stay updated on e‑commerce and D2C trends, continuously testing new ideas and improving ways of working.

Qualifications

• Minimum 5 years’ experience in e‑commerce, D2C or consumer goods.
• Strong experience in cross‑functional, matrixed organisations.
• Solid understanding of digital marketing, e‑commerce environments and online merchandising.
• Strong knowledge of SEO/SEM and paid media.
• Excellent analytical skills; experience with Google Analytics, Power BI or Content Square is a plus.
• Ability to translate complex data into actionable insights.
• Experience managing multiple projects or programs concurrently.
• Structured, organised and comfortable in a fast‑changing environment.
• Strong stakeholder management and influencing skills.
• Data‑driven, proactive and resilient.
• Comfortable working in an international, multicultural environment.

Where you’ll be

This is an office‑based position working from our Luton office. Hybrid working options are available.

Benefits Highlights

• Excellent development opportunities within a fast‑growing D2C organisation.
• Defined Contribution Pension Scheme – company contribution up to 8%.
• 25 days holiday plus Bank holidays.
• Enhanced Company Sick Pay.
• Healthcare Cash Plan – cashback towards dental and optical, complementary and alternative therapies, plus savings on shopping, restaurants and gym membership.
• Life Assurance – 3x salary.
• 50% staff discount, 40% friends and family discount.
• Employee Assistance Programme – 24/7 GP, mental health, financial, legal, health and nutrition advice.
• Premium subscription to Calm App.
• Local bonus.

Find out more here.