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- Tasks: Lead creative strategy for short form content and drive audience growth across platforms.
- Company: Join Electrify Video Partners, a fast-growing digital media company transforming creators into global brands.
- Benefits: Enjoy remote work flexibility, tech allowances, and a vibrant, innovative environment.
- Why this job: Make a real impact in the creator economy while working with top-tier brands and creators.
- Qualifications: Proven experience in building audiences on TikTok, Instagram, and YouTube Shorts is essential.
- Other info: Be part of a mission-driven team that supports emerging creators and promotes positive change.
The predicted salary is between 43200 - 72000 £ per year.
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Join to apply for the Head Of Short Form, Electrify Video Partners role at Electrify Video Partners
Join an exciting, well-funded and fast-growing creator economy business.
Electrify Video Partners is a dynamic new digital media company that invests in and scales creators with an established YouTube presence. Our mission is to turn creators into global media businesses by building teams, scaling the production and distribution of their content and introducing new revenue streams across platforms. Our portfolio of premium, market-leading brands includes Astrum, fern, Fireship, Mentour Pilot and Veritasium. We are building a decentralized global team to power our business and are looking for A-players who share our vision and values and want to play a part in driving the business forward on its exciting journey. Come and build the future of media with us!
As Head Of Short Form, you will be responsible for shaping the editorial vision and driving audience growth for this fast-growing area of the business. You’ll have a first-rate understanding of what makes video content resonate on YouTube Shorts, TikTok and Reels, along with a track record of success. You’ll be able to respond to briefs from brands, working with our content teams to create short form video that delights audiences and delivers on the sponsor’s objectives – while upholding the premium quality of our content. Working with a team of producers and video editors, you’ll set strategy while also being hands-on with data insight and publishing tactics. This is a senior role that would suit someone with the drive to achieve real impact at a company whose mission is to inform and inspire generations.
Join an exciting, well-funded and fast-growing creator economy business.
Electrify Video Partners is a dynamic new digital media company that invests in and scales creators with an established YouTube presence. Our mission is to turn creators into global media businesses by building teams, scaling the production and distribution of their content and introducing new revenue streams across platforms. Our portfolio of premium, market-leading brands includes Astrum, fern, Fireship, Mentour Pilot and Veritasium. We are building a decentralized global team to power our business and are looking for A-players who share our vision and values and want to play a part in driving the business forward on its exciting journey. Come and build the future of media with us!
As Head Of Short Form, you will be responsible for shaping the editorial vision and driving audience growth for this fast-growing area of the business. You’ll have a first-rate understanding of what makes video content resonate on YouTube Shorts, TikTok and Reels, along with a track record of success. You’ll be able to respond to briefs from brands, working with our content teams to create short form video that delights audiences and delivers on the sponsor’s objectives – while upholding the premium quality of our content. Working with a team of producers and video editors, you’ll set strategy while also being hands-on with data insight and publishing tactics. This is a senior role that would suit someone with the drive to achieve real impact at a company whose mission is to inform and inspire generations.
Tasks
- Lead creative strategy and execution for Electrify’s short form branded content
- Develop audience growth strategy for Shorts, Reels and TikTok, working across multiple creator brands
- Project manage the workflow for branded short form video
- Respond to briefs from brands, developing ideas in partnership with channels’ creative teams
- Pitch ideas proactively to brands, working closely with Electrify’s sales and brand partnerships teams
- Conduct audit of Electrify’s non-branded short form output, identifying opportunities for improvement and audience growth
- Working with Channel Managers, use all relevant platform tools to drive meaningful engagement and build loyal communities around our creator brands
- Give creative feedback on both branded and non-branded short form video assets
- Work closely with channel creative teams to ensure branded content ideas align with the channels’ values and audience expectations
- Conduct video and campaign performance analysis, making data-driven adjustments accordingly to ensure we are hitting our KPIs in terms of audience growth, views and engagement
- Use AI tools to enhance productivity, brainstorm more efficiently, and keep Electrify at the forefront of innovation in short form video production
- Be obsessive and curious about the branded short form content space, keeping track of what top creators are doing and sharing inspiration with colleagues
Requirements
* Track record of building audiences via short form video on TikTok, Instagram, Shorts
- Exceptional communication skills, with the ability to sell your vision to cross-functional colleagues and build trust with creator partners
- Project management experience – with proven ability to drive projects forward and hit deadlines
- Adept at using AI tools to support ideation and enhance short form video workflow
- Technical understanding of short form video editing, enabling you to give creative feedback with authority
- Excellent attention to detail and a keen eye for visual aesthetics
- Up-to-date understanding of community-building tactics on short form platforms
- Adept at analysing data and making data-driven decisions
- Self-motivated with the ability to meet deadlines in a fast-paced environment.
Desirable
- Prior experience working with premium educational creators
- Experience of managing paid social campaigns, either directly or via an agency
- Given the educational nature of Electrify content, some understanding of scientific topics is a nice-to-have
- Familiarity with project management tools such as Monday
Benefits
Electrify Culture
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Dynamic environment – We are dedicated to providing a world-class creative culture where our employees can thrive. We’re looking for self-starters with an entrepreneurial mindset who want to be part of our success story. You’ll discover new opportunities, take ownership of important initiatives and learn at a fast pace.
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Work anywhere – We are a remote team with employees around the world. This means you are free to work from anywhere with a good internet connection.
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Our Values – We are committed to fostering a culture that values innovative thinking and the ability to drive positive change.
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Force for good – We believe in leveraging the power of Electrify to change lives and have set up our Creator Foundation. For each established creator that we invest in, we will provide both the cash and production support for an emerging creator to produce and distribute a video that tells an important story linked to one of the United Nations\’ 17 Sustainable Development Goals (SDGs). We actively encourage your involvement in these projects.
What we offer
- Work from anywhere with an allowance for tech
- Flexible hours
- Employee referral program
- The opportunity to work in a vibrant and innovative environment where you can learn rapidly and grow quickly
- A supportive, collaborative and passionate team
- An opportunity to leave your footprint with ownership & responsibility from the start
- Creating inspirational videos watched by millions of people
- A flat organizational startup structure
Electrify is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We provide employment opportunities without regard to age, race, colour, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.
Seniority level
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Seniority level
Associate
Employment type
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Employment type
Full-time
Job function
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Job function
Other
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Industries
Media Production
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Head of Short Form Social Video (EDITORIAL & STRATEGY)
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Head Of Short Form, Electrify Video Partners employer: Electrify Video Partners
Contact Detail:
Electrify Video Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head Of Short Form, Electrify Video Partners
✨Tip Number 1
Familiarise yourself with the latest trends in short form video content on platforms like YouTube Shorts, TikTok, and Instagram Reels. Understanding what resonates with audiences will help you demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the creator economy and digital media space. Engaging with others who share your interests can lead to valuable insights and potential referrals that may enhance your application.
✨Tip Number 3
Showcase your project management skills by discussing past experiences where you successfully led creative projects. Be prepared to share specific examples of how you met deadlines and drove projects forward.
✨Tip Number 4
Stay updated on AI tools that can enhance video production and ideation processes. Being knowledgeable about these technologies will not only impress your interviewers but also align with Electrify's innovative culture.
We think you need these skills to ace Head Of Short Form, Electrify Video Partners
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of the Head Of Short Form position. Familiarise yourself with the key tasks mentioned in the job description, such as developing audience growth strategies and managing branded content.
Tailor Your CV: Customise your CV to highlight relevant experience in short form video production and audience engagement. Emphasise any previous roles where you've successfully built audiences on platforms like TikTok, Instagram, or YouTube Shorts.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the creator economy and your understanding of the digital media landscape. Mention specific examples of how you've driven audience growth or managed successful video projects in the past.
Showcase Your Creativity: If possible, include links to your previous work or projects that demonstrate your ability to create engaging short form content. This could be videos you've produced or campaigns you've led that align with Electrify Video Partners' mission.
How to prepare for a job interview at Electrify Video Partners
✨Showcase Your Understanding of Short Form Content
Make sure to demonstrate your deep understanding of what makes short form video content successful on platforms like YouTube Shorts, TikTok, and Reels. Bring examples of your past work or case studies that highlight your ability to engage audiences effectively.
✨Prepare for Creative Collaboration
Since the role involves working closely with content teams and brand partners, be ready to discuss how you approach collaboration. Share specific instances where you've successfully led creative projects and how you managed to align different stakeholders' visions.
✨Data-Driven Decision Making
Be prepared to talk about how you use data to inform your strategies. Discuss any tools or methods you've used to analyse video performance and audience engagement, and how you've adjusted your approach based on those insights.
✨Demonstrate Your Project Management Skills
Highlight your experience in managing multiple projects simultaneously. Discuss your familiarity with project management tools and how you ensure deadlines are met while maintaining high-quality output in a fast-paced environment.
