At a Glance
- Tasks: Lead exciting marketing initiatives for innovative crypto products and drive brand visibility.
- Company: Join Wintermute, a leading tech unicorn in the digital asset market.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on creativity and collaboration.
- Why this job: Make an impact in the fast-paced world of crypto and blockchain technology.
- Qualifications: 3-5 years in product marketing or related fields; passion for crypto is a plus.
The predicted salary is between 60000 - 80000 £ per year.
Wintermute is a technology unicorn and one of the leading global players in the digital asset markets. Wintermute is the largest crypto-native algorithmic trading company providing liquidity across all major exchanges and trading platforms. Our OTC desk offers a wide range of spot and derivatives products and supports over 2,000 counterparties across crypto natives and traditional financial institutions. We actively participate in the development of the blockchain ecosystem by being one of the largest players in DeFi as well as our investments arm, partnerships and incubations. Wintermute was founded in 2017 by trading industry leaders and has successfully navigated multiple crypto industry cycles. Culturally, we combine the best of the two worlds: the technology standards of high-frequency trading firms in traditional markets and the innovative and entrepreneurial culture of technology startups.
Marketing at Wintermute
This role will focus on product marketing for customer-facing products such as OTC products, Wintermute portal NODE, and liquidity provision for blockchain projects. It will also include general awareness and recruitment marketing, as well as supporting venture investment and incubator businesses. We are looking for a highly motivated, creative, and organized self-starter to create and execute marketing activities, drive engagement, build relationships across our channels, and leverage the strong reputation Wintermute has in the industry. We’re on the lookout for someone with diverse experience in marketing and a hands-on attitude who can learn or do whatever is required to reach the goals. Passion and familiarity with crypto is a very significant advantage.
Responsibilities
- Execution of the marketing plan: own the execution of marketing activities, including hands-on execution, coordinating communications and operational teams, and working with internal and external teams (e.g. designers, suppliers, agencies, etc).
- Branding: support ongoing rebrand project and expand the branding to new activities.
- Content marketing: drive the creation of thought leadership and content marketing pieces centered around education and providing value to counterparties and partners.
- External visibility: drive increasing Wintermute visibility through top-tier media, conferences, speaking arrangements, and targeted events in coordination with an Event Manager.
- Reporting & analytics: build a fact-base to monitor and report results of all activities.
Hard Skills Requirements
- At least 3-5 years experience in a high-performance product, product marketing, social media marketing, or related operations function, e.g., crypto or other VC-backed startup, fintech company, B2B SaaS, dynamic financial services company, consulting; we also welcome management consultants and similar high-performing generalist candidates.
- Track record of creating a tangible impact on key metrics, and be ready to give examples.
- Experience of independently delivering ready customer-facing deliverables, such as content pieces, campaigns etc; being able to do content/copy without content writers or agencies.
- Experience with B2B marketing in high-value deal/ACV environment is strongly preferred; experience with finance, fintech or crypto is a significant advantage but not a requirement.
- Experience with at least several functional areas listed above and familiarity/general understanding of others; ability to learn new functional areas quickly and independently.
- Ability and interest to learn about crypto, financial products, and technologies quickly and independently.
Other Requirements
- Have an owner mentality: you focus on the ultimate result for the company (short and long-term growth).
- Able to understand the bigger picture and be very hands-on and practical.
- Flexibility to find the right approaches for each product, company, and situation, not only copy-paste what was seen before.
- Fact-based approach to marketing.
- Being organized, structured, dependable, and operating with a sense of urgency is key for this role.
- Determined, ambitious yet humble, willing to work hard, take feedback, and learn on the way.
- Like meritocracy and being judged by what you deliver.
- Have an entrepreneurial mindset; be prepared to work non-standard working hours if required.
Marketing Manager employer: Elea Ecuador
Wintermute is an exceptional employer that thrives at the intersection of technology and finance, offering a dynamic work culture that fosters innovation and creativity. Employees benefit from a meritocratic environment where their contributions are recognised and rewarded, alongside ample opportunities for professional growth in the rapidly evolving digital asset market. Located in a vibrant tech hub, Wintermute provides a unique chance to be part of a pioneering team that is shaping the future of blockchain and crypto trading.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the crypto and fintech space. Attend events, join online forums, and don’t be shy about reaching out to industry leaders on LinkedIn. You never know who might help you land that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your marketing projects, especially those related to crypto or fintech. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Wintermute, and express your interest in working with them. A well-timed email can make all the difference!
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're genuinely interested in being part of our team and helps us get to know you better right from the start.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role at Wintermute. Highlight your experience in product marketing and any relevant achievements that showcase your ability to drive engagement and create impact.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for crypto and how your skills align with Wintermute's mission. Be creative and show us why you're the perfect fit for our team.
Showcase Your Hands-On Experience:We love candidates who can get their hands dirty! Include examples of past projects where you executed marketing activities independently, especially those that had a measurable impact on key metrics.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to see your application and get you into our system. Plus, it shows you’re serious about joining the Wintermute family!
How to prepare for a job interview at Elea Ecuador
✨Know Your Crypto Stuff
Make sure you brush up on your knowledge of the crypto market and Wintermute's role in it. Familiarise yourself with their products, especially the OTC offerings and liquidity provision. Being able to discuss these topics confidently will show that you're genuinely interested and ready to contribute.
✨Showcase Your Marketing Experience
Prepare specific examples from your past roles where you've successfully executed marketing plans or campaigns. Highlight any metrics that demonstrate your impact, especially in high-performance environments. This will help illustrate your hands-on attitude and ability to deliver results.
✨Be Ready to Discuss Branding
Since branding is a key part of the role, think about how you've contributed to branding projects in the past. Be prepared to share ideas on how you would support Wintermute's ongoing rebrand and expand its visibility in the market. Creativity and strategic thinking are essential here!
✨Demonstrate Your Organisational Skills
This role requires being organised and dependable. Bring examples of how you've managed multiple projects or coordinated teams effectively. Showing that you can operate with a sense of urgency while keeping everything structured will set you apart as a candidate.
