At a Glance
- Tasks: Lead exciting marketing initiatives for innovative crypto products and boost brand visibility.
- Company: Join Wintermute, a leading tech unicorn in the digital asset market.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on creativity and collaboration.
- Why this job: Make an impact in the fast-paced world of crypto and blockchain technology.
- Qualifications: 3-5 years in product marketing or related fields; passion for crypto is a plus.
The predicted salary is between 60000 - 80000 £ per year.
Wintermute is a technology unicorn and one of the leading global players in the digital asset markets. Wintermute is the largest crypto-native algorithmic trading company providing liquidity across all major exchanges and trading platforms. Our OTC desk offers a wide range of spot and derivatives products and supports over 2,000 counterparties across crypto natives and traditional financial institutions. We actively participate in the development of the blockchain ecosystem by being one of the largest players in DeFi as well as our investments arm, partnerships and incubations. Wintermute was founded in 2017 by trading industry leaders and has successfully navigated multiple crypto industry cycles. Culturally, we combine the best of the two worlds: the technology standards of high-frequency trading firms in traditional markets and the innovative and entrepreneurial culture of technology startups.
Marketing at Wintermute
This role will focus on product marketing for customer-facing products such as OTC products, Wintermute portal NODE, and liquidity provision for blockchain projects. It will also include general awareness and recruitment marketing, as well as supporting venture investment and incubator businesses. We are looking for a highly motivated, creative, and organized self-starter to create and execute marketing activities, drive engagement, build relationships across our channels, and leverage the strong reputation Wintermute has in the industry. We’re on the lookout for someone with diverse experience in marketing and a hands-on attitude who can learn or do whatever is required to reach the goals. Passion and familiarity with crypto is a very significant advantage.
Responsibilities
- Execution of the marketing plan: own the execution of marketing activities, including hands-on execution, coordinating communications and operational teams, and working with internal and external teams (e.g. designers, suppliers, agencies, etc).
- Branding: support ongoing rebrand project and expand the branding to new activities.
- Content marketing: drive the creation of thought leadership and content marketing pieces centered around education and providing value to counterparties and partners.
- External visibility: drive increasing Wintermute visibility through top-tier media, conferences, speaking arrangements, and targeted events in coordination with an Event Manager.
- Reporting & analytics: build a fact-base to monitor and report results of all activities.
Hard Skills Requirements
- At least 3-5 years experience in a high-performance product, product marketing, social media marketing, or related operations function, e.g., crypto or other VC-backed startup, fintech company, B2B SaaS, dynamic financial services company, consulting; we also welcome management consultants and similar high-performing generalist candidates.
- Track record of creating a tangible impact on key metrics, and be ready to give examples.
- Experience of independently delivering ready customer-facing deliverables, such as content pieces, campaigns etc; being able to do content/copy without content writers or agencies.
- Experience with B2B marketing in high-value deal/ACV environment is strongly preferred; experience with finance, fintech or crypto is a significant advantage but not a requirement.
- Experience with at least several functional areas listed above and familiarity/general understanding of others; ability to learn new functional areas quickly and independently.
- Ability and interest to learn about crypto, financial products, and technologies quickly and independently.
Other Requirements
- Have an owner mentality: you focus on the ultimate result for the company (short and long-term growth).
- Able to understand the bigger picture and be very hands-on and practical.
- Flexibility to find the right approaches for each product, company, and situation, not only copy-paste what was seen before.
- Fact-based approach to marketing.
- Being organized, structured, dependable, and operating with a sense of urgency is key for this role.
- Determined, ambitious yet humble, willing to work hard, take feedback, and learn on the way.
- Like meritocracy and being judged by what you deliver.
- Have an entrepreneurial mindset; be prepared to work non-standard working hours if required.
Marketing Manager in London employer: Elea Ecuador
Wintermute is an exceptional employer that thrives at the intersection of technology and finance, offering a dynamic work culture that fosters innovation and creativity. Employees benefit from a meritocratic environment where their contributions are recognised and rewarded, alongside opportunities for professional growth in the rapidly evolving digital asset market. With a strong emphasis on collaboration and a commitment to developing the blockchain ecosystem, Wintermute provides a unique platform for passionate individuals to make a tangible impact in the crypto space.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the crypto and fintech space. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. The more connections you make, the better your chances of landing that Marketing Manager role at Wintermute.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those related to product marketing or the crypto world. This will give potential employers a taste of what you can bring to the table and help you stand out from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to Wintermute and express your interest in the Marketing Manager position. Share your ideas on how you could contribute to their marketing efforts and show them you’re serious about joining their team.
✨Tip Number 4
Stay updated on industry trends! Follow the latest news in crypto and digital assets. Being knowledgeable about current events will not only help you in interviews but also show that you’re genuinely passionate about the field. Plus, it’ll give you great talking points when networking!
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Crypto:When you're writing your application, let your enthusiasm for the crypto world shine through! We love candidates who are genuinely interested in digital assets and can demonstrate their knowledge or experience in this space.
Tailor Your Experience:Make sure to highlight your relevant experience in product marketing or similar roles. Use specific examples that showcase how you've made an impact in previous positions, especially in high-performance environments like fintech or B2B.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the Marketing Manager role at Wintermute.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can't wait to see what you bring to the table!
How to prepare for a job interview at Elea Ecuador
✨Know Your Stuff
Make sure you brush up on Wintermute's products and services, especially the OTC products and the Wintermute portal NODE. Familiarise yourself with the latest trends in crypto and how they relate to marketing strategies. This will show your passion and understanding of the industry.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your ability to execute marketing plans and create impactful content. Highlight any experience you have in B2B marketing or working in high-performance environments, as this will resonate well with what Wintermute is looking for.
✨Be Ready to Discuss Metrics
Since the role involves reporting and analytics, be prepared to talk about how you've measured success in previous marketing campaigns. Bring data-driven examples that showcase your impact on key metrics, as this will underline your fact-based approach to marketing.
✨Embrace the Entrepreneurial Spirit
Wintermute values an owner mentality and a hands-on attitude. Be ready to discuss how you've taken initiative in past roles and how you adapt to different situations. Show them you're flexible and willing to go the extra mile to achieve results.
