At a Glance
- Tasks: Design and deliver scalable marketing tech solutions for top brands.
- Company: Join APPLY, the go-to partner for ambitious consumer and entertainment brands.
- Benefits: Enjoy modern tools, training budgets, and a supportive work community.
- Other info: Work in an inclusive environment that celebrates diversity and fosters growth.
- Why this job: Make a real impact on customer experiences with innovative MarTech solutions.
- Qualifications: Experience with Braze, Iterable, and integrating third-party tools required.
The predicted salary is between 60000 - 80000 £ per year.
ABOUT
APPLY is the Agentic Customer Experience (ACx) partner for the world’s most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc’teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com.
THE ROLE
As a Freelance Solutions Architect (MarTech), you’ll play a critical role in helping Apply clients design and deliver scalable marketing technology solutions that unlock better customer experiences and measurable growth. Reporting into the Marketing Services team, you will lead the technical architecture for CRM, CDP, and marketing automation implementations, translating business goals into clear technical plans and requirements. You will help clients modernize their MarTech stack, improve data quality and activation, and enable teams to run more personalized, omnichannel customer journeys.
RESPONSIBILITIES
- Solution Architecture & Discovery
- Lead discovery workshops to understand client objectives, existing systems, data flows, and constraints.
- Define target-state architecture for CRM, CDP, and marketing automation, including integration patterns, governance, and scalability considerations.
- Translate business problems into technical solution options, with clear trade-offs, effort estimates, and risks.
- Implementation Leadership & Delivery
- Guide implementations end-to-end, from documentation and planning through detailed requirements and support for build.
- Produce high-quality technical artifacts including architecture diagrams, data flow maps, event and identity models, and implementation roadmaps.
- Write clear technical requirements for engineers, partnering with technical project management to scope, sequence, and deliver work.
- Partner with client stakeholders to drive decisions and keep delivery aligned to outcomes, timelines, and dependencies.
- MarTech Platforms, Integrations, and Data
- Architect and support integrations across the MarTech stack, including CDPs, marketing automation platforms, analytics, attribution, and enrichment tools.
- Design data schemas and event tracking plans that support lifecycle use cases and analytics needs.
- Support ETL and reverse ETL patterns to activate data into downstream destinations.
- Ensure solutions account for omnichannel transactional and marketing messaging, customer journeys, user states, and event-driven automation.
REQUIREMENTS
- Hands‑on experience with Braze and Iterable.
- 5+ years of software development experience.
- 5+ years of experience integrating third‑party tools, including involvement in planning and developing ETL solutions.
- 2+ years of hands‑on experience with a CDP such as Mixpanel, Segment, mParticle, Tealium, Treasure Data, or similar.
- 2+ years of experience working directly with clients or key stakeholders.
- Demonstrated experience designing and architecting a CDP and/or marketing automation integration, and ability to walk through the full implementation lifecycle.
- Experience working with APIs and at least one of the following: Mobile SDKs, HTML, CSS, JavaScript.
- Experience with cloud platforms such as AWS (EC2, S3, Lambda, Redshift), GCP, Heroku, or iPaaS tools.
Nice to Have
- Experience defining cross‑platform technical requirements across the MarTech stack.
- Platform experience implementing CDPs such as Segment, RudderStack, mParticle, Tealium, or similar.
- Experience configuring lifecycle journeys and campaigns in tools like Braze, Iterable, Klaviyo, Customer.io, or similar.
- Familiarity with analytics, enrichment, and attribution tools and approaches.
- Understanding of marketing attribution, including auditing integrations and attribution data.
- Proficiency with JSON and SQL, including data modeling best practices.
- Experience with reverse ETL tools such as Hightouch or Census.
- Experience with scripting languages and serverless patterns, including lambda functions.
- Ability to clearly present technical concepts and recommendations to non‑technical stakeholders.
- Platform experience with Shopify or Magento.
LIFE AT APPLY
People are at the core of everything we do at APPLY. We provide you with modern tools, systems and approaches, value your time, safety, and health, and strive to build a work community where you can thrive and grow. Here are a few benefits we offer to support you:
- Agentic Delivery: Our people work in a modern way to deliver client outcomes. Broaden your skills on a range of engagements with international brands that have a global impact.
- An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.
- AI & Strategic Upskilling: Accelerate your professional growth with generous training budgets and mentorship, with a specific focus on Agentic AI expertise and the critical human skills required for the future of work.
APPLY is a safe, respectful, and inclusive community where differences are celebrated. We are committed to equal opportunity and fostering a workplace where everyone belongs. Learn more in our Diversity, Equity, and Inclusion (DEI) section.
Location: London
Freelance Solutions Architect Braze & Iterable Experience in London employer: Elea Ecuador
At APPLY, we pride ourselves on being an exceptional employer that prioritises the well-being and growth of our team members. Located in the vibrant city of London, we offer a dynamic work culture that fosters inclusivity and collaboration, alongside generous training budgets and mentorship opportunities to enhance your professional development. Join us to work with leading global brands while enjoying a supportive environment that celebrates diversity and encourages innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Solutions Architect Braze & Iterable Experience in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your projects and achievements. This is your chance to shine and demonstrate how you can add value to Apply's clients.
✨Tip Number 3
Prepare for interviews by researching Apply and its clients. Understand their needs and think about how your experience with Braze and Iterable can help them achieve their goals. Tailor your responses to show you're the perfect fit!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Apply team and contributing to their mission.
We think you need these skills to ace Freelance Solutions Architect Braze & Iterable Experience in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the role. Highlight your experience with Braze and Iterable, and how it aligns with the responsibilities mentioned in the job description. We want to see how you can bring your unique skills to our team!
Showcase Your Technical Skills:Don’t hold back on showcasing your technical expertise! Include specific examples of your work with CRM, CDP, and marketing automation tools. We love seeing clear evidence of your problem-solving abilities and how you've tackled challenges in past projects.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity and want to quickly understand your qualifications and experiences.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us that you’re genuinely interested in joining our team at Apply!
How to prepare for a job interview at Elea Ecuador
✨Know Your Tech Inside Out
Make sure you’re well-versed in Braze and Iterable, as well as any other MarTech platforms mentioned in the job description. Brush up on your experience with APIs, ETL solutions, and cloud platforms like AWS or GCP. Being able to discuss specific projects where you've used these tools will show your expertise.
✨Prepare for Discovery Workshops
Since leading discovery workshops is a key responsibility, think about how you would approach understanding client objectives and existing systems. Prepare some questions that could help uncover their needs and constraints. This will demonstrate your proactive thinking and problem-solving skills.
✨Showcase Your Implementation Skills
Be ready to discuss your experience guiding implementations from start to finish. Bring examples of high-quality technical artifacts you've produced, like architecture diagrams or data flow maps. This will highlight your ability to translate business goals into actionable technical plans.
✨Communicate Clearly with Stakeholders
Since you'll be partnering with client stakeholders, practice explaining complex technical concepts in simple terms. Think of examples where you've successfully communicated with non-technical audiences. This will show that you can bridge the gap between tech and business effectively.
