Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create engaging social media content and drive business growth through innovative strategies.
- Company: Join Elder, a dynamic scale-up transforming the care industry with technology.
- Benefits: Significant project ownership, supportive team, and career growth opportunities.
- Why this job: Make a real impact while expressing your creativity in a mission-driven environment.
- Qualifications: At least 2 years of social media management experience and strong content creation skills.
- Other info: Work closely with a passionate team and stay ahead of social media trends.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Us
Elder is a dynamic scale‑up revolutionising the care industry by connecting older adults to self‑employed carers through an innovative technology‑driven introductory model. We are committed to using data‑driven insights to continuously improve outcomes for our customers and carers.
About The Role
We’re looking for a Social Media Manager (at least 2 years experience) who sees social media as both a creative outlet and a meaningful driver of business growth. This is a hands‑on role for someone who genuinely enjoys social media and stays curious about how platforms evolve. You keep up with new features, trends and format shifts, and you’re proactive about testing what could work for our audience. Crucially, you understand that social media should support real business outcomes. You think beyond likes and impressions, and care about how content contributes to website traffic, enquiries and ultimately customer growth. You won’t just be scheduling posts. You’ll be actively filming, editing and creating content for the brand. You should feel comfortable behind the camera and confident capturing authentic, human stories in a sensitive and thoughtful way. Working closely with the wider marketing team, you’ll help ensure our social media activity contributes to brand awareness, traffic, leads and sales while staying aligned with Elder’s tone and values.
What You’ll Do
- Own and evolve our organic social media presence across Facebook, Instagram and emerging platforms
- Stay ahead of platform developments and proactively test new formats and features
- Plan and run structured experiments designed to improve engagement, traffic and lead generation
- Create content with clear objectives whether that’s awareness, education, traffic or enquiry generation
- Film, edit and produce short‑form video and other social‑first content
- Capture authentic brand moments, testimonials and educational content
- Identify thoughtful, appropriate ways to move audiences from social media to learning more about Elder
- Track performance metrics including reach, engagement, traffic and conversions
- Work closely with the marketing team to align social with campaigns, landing pages and conversion goals
- Regularly report on what’s driving meaningful results — and refine accordingly
About You
You genuinely enjoy social media and instinctively understand how platforms work. You’re naturally curious and like experimenting but you also care about impact. You understand that strong social performance isn’t just about engagement, but about contributing to website traffic, enquiries and customer growth. You’re able to put yourself in the shoes of our customers, typically adults aged 45–65 navigating complex and emotional decisions around care. You know how to adapt tone, messaging and format to resonate with this audience rather than simply following mainstream trends. You’re confident in creating content and capable of connecting creative ideas to measurable outcomes.
Must‑Haves
- At least 2 years’ experience managing social media
- Proven experience creating engaging content, including filming and editing video
- Analytical in your approach to inform content decisions
- Clear understanding of how social media can drive traffic and leads
- Strong copywriting skills, including empathetic writing for sensitive topics
- Strong awareness of platform trends and developments
Bonus Points For
- Demonstrated history of using social media to drive website traffic, enquiries or sales
- Experience aligning social activity with conversion journeys or marketing funnels
- Experience in healthcare, care or other trust‑based sectors
Your Approach
- You take a test‑and‑learn mindset
- You stay ahead of platform changes
- You balance creativity with commercial awareness
- You think in terms of outcomes, not just output
- You are a self‑starter who is not afraid to try new things
Why Elder
- Be part of a mission‑driven company making real impact
- Own significant projects from day one and have real business impact
- Work with a supportive, ambitious team that can help you learn a ton
- Career growth opportunities as we expand
Apply today
We are committed to equal opportunities. Elder recruits, employs, trains, compensates and promotes regardless of race, religion, colour, national origin, sex, disability, age, veteran status, and other protected status. We ask for candidates to have the "right to work" in the UK to apply for this job. We are unfortunately not in a position to sponsor certificates for this job.
Social Media Manager employer: Elder
Contact Detail:
Elder Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Get your social media game on point! Start by showcasing your creativity through engaging content that aligns with Elder's mission. Use platforms like Instagram and Facebook to share your unique perspective on how social media can drive real business outcomes.
✨Tip Number 2
Stay ahead of the curve! Keep an eye on the latest trends and features across social media platforms. Experiment with new formats and be proactive in testing what resonates with the audience, showing us you’re not just about likes but about meaningful engagement.
✨Tip Number 3
Show us your analytical side! Track your performance metrics and be ready to report on what’s driving results. This will help you refine your strategy and demonstrate how your efforts contribute to website traffic and customer growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in being part of our mission-driven team at Elder.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Show Your Passion for Social Media: When you’re writing your application, let your enthusiasm for social media shine through! Share examples of how you've creatively engaged audiences and driven business growth. We want to see that you genuinely enjoy what you do!
Tailor Your Content: Make sure your application reflects an understanding of our brand and audience. Use language and examples that resonate with the 45-65 age group we serve. Show us you can adapt your tone and messaging to connect with our customers.
Highlight Your Analytical Skills: Don’t forget to mention how you’ve used data to inform your content decisions in the past. We love a candidate who can track performance metrics and refine strategies based on what’s working. Numbers matter to us!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, it shows you’re proactive—just like we are!
How to prepare for a job interview at Elder
✨Know Your Platforms
Make sure you’re up to speed with the latest trends and features on Facebook, Instagram, and any emerging platforms. Show that you’re not just a user but someone who actively engages with these tools and understands how they can drive business growth.
✨Showcase Your Content Creation Skills
Be prepared to discuss your experience in filming, editing, and producing content. Bring examples of your work that highlight your ability to capture authentic stories and connect with audiences, especially those navigating sensitive topics.
✨Demonstrate Analytical Thinking
Talk about how you’ve used data to inform your content decisions in the past. Be ready to share specific metrics you’ve tracked and how they’ve influenced your strategies, showing that you understand the importance of driving traffic and leads.
✨Align with Their Mission
Familiarise yourself with Elder’s values and mission. During the interview, express how your approach to social media aligns with their goal of making a real impact in the care industry, and how you can contribute to their objectives.