At a Glance
- Tasks: Support SEO Manager in enhancing elder.org's organic performance across various platforms.
- Company: Elder is a dynamic scale-up transforming the care industry with innovative technology.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous learning and experimentation.
- Why this job: Join a purpose-led team and make a real impact on how people discover care services.
- Qualifications: Strong understanding of SEO fundamentals and experience in content creation.
The predicted salary is between 30000 - 40000 £ per year.
Salary £30,000 – £40,000 (based on experience) Location Old Street, London - Hybrid 2 days/week in office. An indefinite right to work in the UK is required – we don't sponsor visas for this role.
About Us
Elder is a dynamic scale-up revolutionising the care industry by connecting older adults to self‑employed carers through an innovative technology‑driven introductory model. We are committed to using data‑driven insights to continuously improve outcomes for our customers and carers.
About The Role
We’re looking for a Senior SEO Executive to support our SEO Manager in growing elder.org’s organic performance across Google search and emerging discovery platforms. This role is ideal for someone with a strong grasp of SEO fundamentals who’s ready to apply them at scale in a fast‑growing, purpose‑led business. You’ll work closely with the SEO Manager to help ensure elder.org is discoverable not just on Google, but across platforms where people increasingly search for information, including AI‑powered search experiences like Google AI Overviews, AI Mode and ChatGPT.
What You’ll Be Responsible For
- Core SEO support
- Day-to-day SEO Activity, Including On-page optimisation (e.g. meta titles and descriptions, heading structures, internal linking, and image optimisation)
- Updating and improving existing content to increase visibility, rankings and engagement
- Carrying out keyword research for new and existing pages, informed by user intent and search behaviour.
- Writing, editing and optimising high‑quality SEO content in English, including landing pages and blog articles, based on keyword research, content gaps and user needs.
- Search beyond Google
- Supporting content optimisation to improve how it is surfaced in modern search experiences (e.g. AI Overviews, AI Mode, large language models)
- Learning how emerging discovery platforms impact SEO and applying relevant best practices
- Monitoring changes in user behaviour and supporting the identification of new SEO opportunities.
- Technical SEO fundamentals
- Identifying duplicate content, redirect issues or broken internal links using tools like Google Search Console and Screaming Frog
- Working with the SEO Manager and engineers to help prioritise and validate fixes.
- Cross‑channel collaboration
- Work with the Social Media Manager to inform content topics and optimise discoverability (e.g. titles, captions, keywords) on our social media.
- Work with the CRO Lead to support improvements to conversion rates on key landing pages, using SEO insights to inform testing and optimisation.
- Collaborate on site improvements and new features, supporting the implementation of SEO best practices.
Essential Experience & Skills
- A solid understanding of SEO best practices, including content creation and technical SEO optimisations.
- Proven experience writing and editing high‑quality content in English for SEO purposes, with the ability to create content that aligns with user intent, brand tone and business goals.
- Comfortable working independently with these SEO and Analytics tools: Google Search Console, Ahrefs, SEMrush or similar, GA4, Screaming Frog.
- Experience analysing performance data and turning insights into clear, prioritised recommendations.
- Confidence running competitor analysis and identifying content or keyword gaps.
How You Work
- Proactive and self‑motivated – you spot opportunities and issues without needing constant direction.
- Curious and eager to learn, especially through hands‑on experimentation.
- Comfortable working closely with an SEO Manager in a small team and taking ownership of defined areas of work.
- Clear communicator, able to explain SEO insights to non‑SEO stakeholders.
SEO mindset & future focus
- Keep up to date with SEO trends, Google algorithm updates and industry changes.
- Strong interest in how AI, social search and changing user behaviour are reshaping organic discovery.
- Enjoy testing ideas, learning from results, and iterating based on what works.
Nice To Have (but Not Essential)
- Experience in marketplaces, healthcare, or care‑related sectors.
- Familiarity with CMS platforms such as WordPress, Sanity or similar.
Senior SEO Executive employer: Elder
Elder is an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration in the heart of London. As a Senior SEO Executive, you'll thrive in a dynamic scale-up environment where your contributions directly impact the care industry, while enjoying hybrid working arrangements and opportunities for professional growth. With a commitment to using data-driven insights, Elder empowers its employees to explore new SEO strategies and stay ahead of industry trends, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior SEO Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Elder and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Elder are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Elder on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Elder. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior SEO Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Elder. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Elder:Show us that you’ve done your homework! In your application, briefly mention what you admire about Elder’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Elder
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Elder will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Elder, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
