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For Companies At a Glance
- Tasks: Create engaging social media content and drive meaningful business growth.
- Company: Elder, a dynamic scale-up revolutionising the care industry.
- Benefits: Join a mission-driven team with real impact and career growth opportunities.
- Why this job: Be part of a supportive team and own significant projects from day one.
- Qualifications: At least 2 years of social media management experience and strong content creation skills.
- Other info: Work in a creative environment that values curiosity and experimentation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Us
Elder is a dynamic scale‑up revolutionising the care industry by connecting older adults to self‑employed carers through an innovative technology‑driven introductory model. We are committed to using data‑driven insights to continuously improve outcomes for our customers and carers.
About The Role
We’re looking for a Social Media Manager (at least 2 years experience) who sees social media as both a creative outlet and a meaningful driver of business growth. This is a hands‑on role for someone who genuinely enjoys social media and stays curious about how platforms evolve. You keep up with new features, trends and format shifts, and you’re proactive about testing what could work for our audience.
Crucially, you understand that social media should support real business outcomes. You think beyond likes and impressions, and care about how content contributes to website traffic, enquiries and ultimately customer growth. You won’t just be scheduling posts. You’ll be actively filming, editing and creating content for the brand. You should feel comfortable behind the camera and confident capturing authentic, human stories in a sensitive and thoughtful way.
Working closely with the wider marketing team, you’ll help ensure our social media activity contributes to brand awareness, traffic, leads and sales while staying aligned with Elder’s tone and values.
What You’ll Do
- Own and evolve our organic social media presence across Facebook, Instagram and emerging platforms
- Stay ahead of platform developments and proactively test new formats and features
- Plan and run structured experiments designed to improve engagement, traffic and lead generation
- Create content with clear objectives whether that’s awareness, education, traffic or enquiry generation
- Film, edit and produce short‑form video and other social‑first content
- Capture authentic brand moments, testimonials and educational content
- Identify thoughtful, appropriate ways to move audiences from social media to learning more about Elder
- Track performance metrics including reach, engagement, traffic and conversions
- Work closely with the marketing team to align social with campaigns, landing pages and conversion goals
- Regularly report on what’s driving meaningful results — and refine accordingly
About You
You genuinely enjoy social media and instinctively understand how platforms work. You’re naturally curious and like experimenting but you also care about impact. You understand that strong social performance isn’t just about engagement, but about contributing to website traffic, enquiries and customer growth. You’re able to put yourself in the shoes of our customers, typically adults aged 45–65 navigating complex and emotional decisions around care. You know how to adapt tone, messaging and format to resonate with this audience rather than simply following mainstream trends. You’re confident in creating content and capable of connecting creative ideas to measurable outcomes.
Must‑Haves
- At least 2 years’ experience managing social media
- Proven experience creating engaging content, including filming and editing video
- Analytical in your approach to inform content decisions
- Clear understanding of how social media can drive traffic and leads
- Strong copywriting skills, including empathetic writing for sensitive topics
- Strong awareness of platform trends and developments
Bonus Points For
- Demonstrated history of using social media to drive website traffic, enquiries or sales
- Experience aligning social activity with conversion journeys or marketing funnels
- Experience in healthcare, care or other trust‑based sectors
Your Approach
- You take a test‑and‑learn mindset
- You stay ahead of platform changes
- You balance creativity with commercial awareness
- You think in terms of outcomes, not just output
- You are a self‑starter who is not afraid to try new things
Why Elder
- Be part of a mission‑driven company making real impact
- Own significant projects from day one and have real business impact
- Work with a supportive, ambitious team that can help you learn a ton
- Career growth opportunities as we expand
Apply today. We are committed to equal opportunities. Elder recruits, employs, trains, compensates and promotes regardless of race, religion, colour, national origin, sex, disability, age, veteran status, and other protected status. We ask for candidates to have the "right to work" in the UK to apply for this job. We are unfortunately not in a position to sponsor certificates for this job.
Social Media Manager in London employer: Elder
Contact Detail:
Elder Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager in London
✨Tip Number 1
Get social! Engage with the company on their social media platforms. Comment on their posts, share your thoughts, and show them you’re genuinely interested in what they do. This not only gets you noticed but also gives you a feel for their brand voice.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the role. Plus, it’s a great way to get insider info on the company culture.
✨Tip Number 3
Show off your skills! Create a mini portfolio of your best social media work. Include examples of content that drove engagement or traffic. This will help you stand out and demonstrate your ability to deliver real business outcomes.
✨Tip Number 4
Be proactive! If you have ideas for their social media strategy, don’t hesitate to share them during your interview. This shows initiative and that you’re already thinking about how to contribute to their goals.
We think you need these skills to ace Social Media Manager in London
Some tips for your application 🫡
Show Your Passion for Social Media: Let us see your enthusiasm for social media in your application! Share examples of how you've creatively engaged audiences and driven business growth through your previous roles. We want to know what makes you tick!
Tailor Your Content: Make sure your application reflects our tone and values. Use language that resonates with our audience, especially when discussing sensitive topics. Show us you understand the importance of connecting with our customers on a personal level.
Highlight Your Analytical Skills: We love data-driven insights! In your application, mention how you've used analytics to inform your content decisions and improve engagement. Show us you can think beyond likes and focus on real business outcomes.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting role. We can't wait to see what you bring to the table!
How to prepare for a job interview at Elder
✨Know Your Platforms
Make sure you’re up to speed with the latest trends and features on social media platforms like Facebook and Instagram. Research how Elder uses these platforms and think about how you can contribute to their growth through innovative content.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your ability to create engaging content, especially video. Bring examples that demonstrate your skills in filming, editing, and storytelling, as this role is all about capturing authentic moments.
✨Understand the Business Impact
Be ready to discuss how social media can drive real business outcomes. Think beyond likes and shares; prepare to explain how your strategies can increase website traffic and lead generation for Elder.
✨Empathy is Key
Since Elder’s audience is navigating sensitive topics, show that you can adapt your tone and messaging accordingly. Prepare to discuss how you would connect with their target demographic and create content that resonates with them.