At a Glance
- Tasks: Support SEO growth for elder.org through optimisation and content production.
- Company: Elder, a dynamic scale-up transforming the care industry with innovative tech.
- Benefits: Flexible working hours, learning opportunities, and a chance to make a real impact.
- Other info: Collaborative culture with opportunities to work across various teams.
- Why this job: Join a purpose-led team and enhance your SEO skills in a fast-paced environment.
- Qualifications: Strong understanding of SEO fundamentals and experience with analytics tools.
The predicted salary is between 30000 - 40000 £ per year.
About Us
Elder is a dynamic scale-up revolutionising the care industry by connecting older adults to self-employed carers through an innovative technology-driven introductory model. We are committed to using data-driven insights to continuously improve outcomes for our customers and carers.
About The Role
We’re looking for an SEO Executive to support our SEO Manager in growing elder.org’s organic performance across Google search and emerging discovery platforms. This role is ideal for someone with a strong grasp of SEO fundamentals who’s ready to apply them at scale in a fast-growing, purpose‑led business.
You’ll work closely with the SEO Manager to help ensure elder.org is discoverable not just on Google, but across platforms where people increasingly search for information, including AI‑powered search experiences like Google AI Overviews, AI Mode and ChatGPT.
What You’ll Be Responsible For
- Core SEO support
- On‑page optimisation (e.g. meta titles and descriptions, heading structures, internal linking, and image optimisation)
- Updating and improving existing content to increase visibility, rankings and engagement
- Carrying out keyword research for new and existing pages, informed by user intent and search behaviour.
- Content production based on gap analysis and new keyword research
- Search beyond Google
- Supporting content optimisation to improve how it is surfaced in modern search experiences (e.g. AI Overviews, AI Mode, large language models)
- Learning how emerging discovery platforms impact SEO and applying relevant best practices
- Monitoring changes in user behaviour and supporting the identification of new SEO opportunities
- Technical SEO fundamentals
- You won’t be expected to lead complex technical projects independently, but you should be confident in understanding issues, explaining them clearly, and supporting implementation.
- You’ll support the implementation of technical SEO improvements, such as:
- Identifying duplicate content, redirect issues or broken internal links using tools like Google Search Console and Screaming Frog
- Working with the SEO Manager and engineers to help prioritise and validate fixes.
- Cross‑channel collaboration
- This role goes beyond traditional website SEO. You’ll collaborate closely with other teams to maximise organic performance:
- Social: Work with the Social Media Manager to inform content topics and optimise discoverability (e.g. titles, captions, keywords) on our social media
- CRO: Work with the CRO Lead to support improvements to conversion rates on key landing pages, using SEO insights to inform testing and optimisation
- Product & Engineering: Collaborate on site improvements and new features, supporting the implementation of SEO best practices
Essential Experience & Skills
- A solid understanding of SEO best practices, including content creation and technical SEO optimisations
- Comfortable working independently with these SEO and Analytics tools (you don’t need to be an expert in all of them): Google Search Console, Ahrefs, SEMrush or similar, GA4, Screaming Frog
- Experience analysing performance data and turning insights into clear, prioritised recommendations
- Confidence running competitor analysis and identifying content or keyword gaps
How You Work
- Proactive and self‑motivated – you spot opportunities and issues without needing constant direction
- Curious and eager to learn, especially through hands‑on experimentation
- Comfortable working closely with an SEO Manager in a small team and taking ownership of defined areas of work
- Clear communicator, able to explain SEO insights to non‑SEO stakeholders
SEO mindset & future focus
- Keep up to date with SEO trends, Google algorithm updates and industry changes
- Strong interest in how AI, social search and changing user behaviour are reshaping organic discovery
- Enjoy testing ideas, learning from results, and iterating based on what works
Nice To Have (but Not Essential)
- Experience in marketplaces, healthcare, or care‑related sectors
- Familiarity with CMS platforms such as WordPress, Sanity or similar
SEO Executive in London employer: Elder
Elder is an exceptional employer, offering a vibrant work culture that thrives on innovation and collaboration. As a scale-up in the care industry, we provide our employees with meaningful opportunities to grow their skills in SEO while contributing to a purpose-driven mission that positively impacts the lives of older adults. With a focus on continuous learning and a supportive environment, you'll be empowered to explore new ideas and make a real difference in the way care is delivered.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Executive in London
✨Tip Number 1
Get to know the company inside out! Research Elder's mission and values, and think about how your SEO skills can help them connect older adults with carers. This will not only impress in interviews but also help you tailor your approach.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn to get the inside scoop on the company culture and what they look for in an SEO Executive. Plus, it’s a great way to get your name out there!
✨Tip Number 3
Show off your skills! Prepare a mini portfolio of your SEO projects, highlighting your successes with on-page optimisation and keyword research. Bring this along to interviews to demonstrate your hands-on experience.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Elder team.
We think you need these skills to ace SEO Executive in London
Some tips for your application 🫡
Show Your SEO Skills:Make sure to highlight your understanding of SEO fundamentals in your application. We want to see how you can apply these skills practically, so share any relevant experiences or projects that showcase your expertise.
Tailor Your Content:When writing your application, tailor your content to reflect the job description. Use keywords and phrases from the listing to demonstrate that you understand what we're looking for and how you fit into our mission.
Be Clear and Concise:Keep your application clear and to the point. We appreciate straightforward communication, so avoid fluff and focus on what makes you a great fit for the SEO Executive role at Elder.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Elder
✨Know Your SEO Basics
Make sure you have a solid grasp of SEO fundamentals. Brush up on key concepts like on-page optimisation, keyword research, and technical SEO. Being able to discuss these topics confidently will show that you're ready to hit the ground running.
✨Showcase Your Analytical Skills
Be prepared to talk about how you've used tools like Google Search Console or SEMrush in the past. Share specific examples of how you've analysed performance data and turned insights into actionable recommendations. This will demonstrate your ability to contribute to elder.org's organic performance.
✨Stay Ahead of Trends
Familiarise yourself with the latest SEO trends, especially around AI and emerging discovery platforms. Mention any recent changes in user behaviour you've noticed and how they could impact SEO strategies. This shows you're proactive and engaged with the industry.
✨Collaborative Mindset
Since this role involves cross-channel collaboration, be ready to discuss how you've worked with other teams in the past. Highlight any experiences where you’ve optimised content for social media or collaborated with engineers on site improvements. This will illustrate your teamwork skills and adaptability.
