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- Tasks: Create engaging content and manage our social media presence across various platforms.
- Company: Elder, a dynamic scale-up transforming the care industry with innovative technology.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Join us to make a real impact while expressing your creativity on social media.
- Qualifications: At least 2 years of social media management experience and a passion for storytelling.
- Other info: Collaborative team environment focused on meaningful business outcomes.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About us: Elder is a dynamic scale‑up revolutionising the care industry by connecting older adults to self‑employed carers through an innovative technology‑driven introductory model. We are committed to using data‑driven insights to continuously improve outcomes for our customers and carers.
About the Role: We’re looking for a Social Media Manager (at least 2 years experience) who sees social media as both a creative outlet and a meaningful driver of business growth. This is a hands‑on role for someone who genuinely enjoys social media and stays curious about how platforms evolve. You keep up with new features, trends and format shifts, and you’re proactive about testing what could work for our audience. Crucially, you understand that social media should support real business outcomes. You think beyond likes and impressions, and care about how content contributes to website traffic, enquiries and ultimately customer growth. You won’t just be scheduling posts. You’ll be actively filming, editing and creating content for the brand. You should feel comfortable behind the camera and confident capturing authentic, human stories in a sensitive and thoughtful way. Working closely with the wider marketing team, you’ll help ensure our social media activity contributes to brand awareness, traffic, leads and sales while staying aligned with Elder’s tone and values.
What You’ll Do:
- Own and evolve our organic social media presence across Facebook, Instagram and emerging platforms
- Stay ahead of platform developments and proactively test new formats and features
- Plan and run structured experiments designed to improve engagement, traffic and lead generation
- Create content with clear objectives whether that’s awareness, education, traffic or enquiry generation
- Film, edit and produce short‑form video and other social‑first content
- Capture authentic brand moments, testimonials and educational content
- Identify thoughtful, appropriate ways to move audiences from social media to learning more about Elder
- Track performance metrics including reach, engagement, traffic and conversions
- Work closely with the marketing team to align social with campaigns, landing pages and conversion goals
- Regularly report on what’s driving meaningful results — and refine accordingly
About You: You genuinely enjoy social media and instinctively understand how platforms work. You’re naturally curious and like experimenting but you also care about impact. You understand that strong social performance.
Social Media Manager employer: Elder HQ
Contact Detail:
Elder HQ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Get your social media game on point! Start by showcasing your creativity and understanding of the platforms. Create a portfolio of your best work, including videos and posts that drove engagement. This will help us see how you can contribute to our brand's growth.
✨Tip Number 2
Network like a pro! Connect with other social media enthusiasts and professionals in the industry. Attend events, join online communities, and engage with content from brands you admire. This not only helps you learn but also puts you on the radar of potential employers like us.
✨Tip Number 3
Stay ahead of the curve! Keep up with the latest trends and features on social media platforms. Experiment with new formats and share your findings. We love candidates who are proactive and can bring fresh ideas to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Tailor your approach to highlight how your skills align with our mission at Elder. Show us how you can make a real impact on our social media presence!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Show Your Passion for Social Media: When writing your application, let us see your enthusiasm for social media! Share examples of how you've creatively engaged audiences and driven business growth through your previous roles. We want to know what makes you tick!
Be Authentic and Personal: We love genuine stories, so don’t be afraid to inject a bit of your personality into your application. Share your experiences with capturing authentic moments and how you’ve used them to connect with audiences. It’s all about being real!
Highlight Your Data-Driven Approach: Since we’re all about using data to improve outcomes, make sure to mention any metrics or results from your past social media campaigns. Show us how you’ve tracked performance and adjusted strategies based on insights. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Elder HQ
✨Know Your Platforms
Make sure you’re up to speed with the latest trends and features on Facebook, Instagram, and any emerging platforms. Show that you’re not just a user but someone who actively engages with these tools and understands how they can drive business growth.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your ability to create engaging content. Bring examples of videos, posts, or campaigns you've managed that led to measurable results. This will demonstrate your hands-on experience and creative flair.
✨Understand the Business Impact
Be ready to discuss how your social media strategies have contributed to real business outcomes in the past. Talk about specific metrics like website traffic, lead generation, or customer growth that you’ve influenced through your social media efforts.
✨Align with Their Values
Familiarise yourself with Elder’s tone and values before the interview. Think about how you can align your social media strategies with their mission of connecting older adults to carers. This shows you’re not just looking for a job, but you genuinely care about their cause.