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- Tasks: Support SEO Manager in boosting elder.org's visibility across Google and emerging platforms.
- Company: Elder, a dynamic scale-up transforming the care industry with innovative technology.
- Benefits: Flexible working hours, opportunity for growth, and a chance to make a real difference.
- Other info: Collaborative culture with opportunities to learn about AI and modern search trends.
- Why this job: Join a purpose-led team and shape the future of organic search in a fast-paced environment.
- Qualifications: Strong grasp of SEO fundamentals and experience with SEO tools.
The predicted salary is between 30000 - 40000 £ per year.
About us
Elder is a dynamic scale-up revolutionising the care industry by connecting older adults to self-employed carers through an innovative technology-driven introductory model. We are committed to using data-driven insights to continuously improve outcomes for our customers and carers.
About the role
We’re looking for an SEO Executive to support our SEO Manager in growing elder.org’s organic performance across Google search and emerging discovery platforms. This role is ideal for someone with a strong grasp of SEO fundamentals who’s ready to apply them at scale in a fast-growing, purpose-led business. You’ll work closely with the SEO Manager to help ensure elder.org is discoverable not just on Google, but across platforms where people increasingly search for information, including AI-powered search experiences like Google AI Overviews, AI Mode and ChatGPT.
What you’ll be responsible for
- Core SEO support
- You’ll support day-to-day SEO activity, including:
- On-page optimisation (e.g. meta titles and descriptions, heading structures, internal linking, and image optimisation)
- Updating and improving existing content to increase visibility, rankings and engagement
- Carrying out keyword research for new and existing pages, informed by user intent and search behaviour.
- Content production based on gap analysis and new keyword research
- Search beyond Google
- You’ll help ensure elder.org is discoverable wherever people look for answers, including:
- Supporting content optimisation to improve how it is surfaced in modern search experiences (e.g. AI Overviews, AI Mode, large language models)
- Learning how emerging discovery platforms impact SEO and applying relevant best practices
- Monitoring changes in user behaviour and supporting the identification of new SEO opportunities
- Technical SEO fundamentals
- You won’t be expected to lead complex technical projects independently, but you should be confident in understanding issues, explaining them clearly, and supporting implementation.
- You’ll support the implementation of technical SEO improvements, such as:
- Identifying duplicate content, redirect issues or broken internal links using tools like Google Search Console and Screaming Frog
- Working with the SEO Manager and engineers to help prioritise and validate fixes.
- Cross-channel collaboration
- This role goes beyond traditional website SEO. You’ll collaborate closely with other teams to maximise organic performance:
- Social: Work with the Social Media Manager to inform content topics and optimise discoverability (e.g. titles, captions, keywords) on our social media
- CRO: Work with the CRO Lead to support improvements to conversion rates on key landing pages, using SEO insights to inform testing and optimisation
- Product & Engineering: Collaborate on site improvements and new features, supporting the implementation of SEO best practices
Essential experience & skills
- A solid understanding of SEO best practices, including content creation and technical SEO optimisations
- Comfortable working independently with these SEO and Analytics tools (you don’t need to be an expert in all of them): Google Search Console, Ahrefs, SEMrush or similar, GA4, Screaming Frog
- Experience analysing performance data and turning insights into clear, prioritised recommendations
- Confidence running competitor analysis and identifying content or keyword gaps
How you work
- Proactive and self-motivated – you spot opportunities and issues without needing constant direction
- Curious and eager to learn, especially through hands-on experimentation
- Comfortable working closely with an SEO Manager in a small team and taking ownership of defined areas of work
- Clear communicator, able to explain SEO insights to non-SEO stakeholders
SEO mindset & future focus
- Keep up to date with SEO trends, Google algorithm updates and industry changes
- Strong interest in how AI, social search and changing user behaviour are reshaping organic discovery
- Enjoy testing ideas, learning from results, and iterating based on what works
Nice to have (but not essential)
- Experience in marketplaces, healthcare, or care-related sectors
- Familiarity with CMS platforms such as WordPress, Sanity or similar
SEO Executive Marketing · London · employer: Elder HQ
Contact Detail:
Elder HQ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Executive Marketing · London ·
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and join online forums. The more you engage, the better your chances of landing that SEO Executive role at Elder.
✨Tip Number 2
Show off your skills! Create a personal project or blog where you can demonstrate your SEO knowledge. This not only showcases your abilities but also gives you something to discuss during interviews.
✨Tip Number 3
Don’t just apply anywhere; focus on companies like Elder that align with your values. Tailor your approach and show how your passion for improving outcomes fits their mission. We love seeing genuine interest!
✨Tip Number 4
Keep learning and stay updated on SEO trends. Follow industry leaders, read blogs, and experiment with new tools. When you’re knowledgeable, it’ll shine through in interviews and discussions with us!
We think you need these skills to ace SEO Executive Marketing · London ·
Some tips for your application 🫡
Show Your SEO Skills: Make sure to highlight your understanding of SEO fundamentals in your application. We want to see how you can apply these skills practically, so share any relevant experiences or projects that showcase your expertise.
Tailor Your Application: Don’t just send a generic CV and cover letter! Tailor your application to reflect the specific requirements of the SEO Executive role. Mention how your skills align with our mission at Elder and how you can contribute to our growth.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use straightforward language to explain your experiences and insights. We appreciate clarity, especially when it comes to complex topics like SEO!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Elder HQ
✨Know Your SEO Basics
Make sure you brush up on your SEO fundamentals before the interview. Be ready to discuss on-page optimisation, keyword research, and technical SEO. Having specific examples of how you've applied these concepts in past roles will really impress the interviewers.
✨Show Your Curiosity
Elder is looking for someone who’s eager to learn and experiment. Prepare to share instances where you’ve proactively sought out new SEO trends or tools. This shows that you’re not just about the basics but are also keen to grow with the industry.
✨Be Ready to Collaborate
Since this role involves working closely with other teams, think of examples where you’ve successfully collaborated in the past. Whether it’s with social media or content teams, being able to communicate your SEO insights clearly to non-SEO folks is key.
✨Stay Updated on Trends
Familiarise yourself with the latest SEO trends, especially around AI and emerging search platforms. Being able to discuss how these changes impact SEO strategies will show that you’re forward-thinking and aligned with Elder's mission.