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- Tasks: Own and evolve our social media presence while creating engaging content.
- Company: Elder, a dynamic scale-up transforming the care industry with innovative tech.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Join a collaborative team focused on meaningful business outcomes.
- Why this job: Make a real impact by connecting with audiences through authentic storytelling.
- Qualifications: At least 2 years of social media management experience and a passion for creativity.
The predicted salary is between 36000 - 60000 £ per year.
About us: Elder is a dynamic scale‑up revolutionising the care industry by connecting older adults to self‑employed carers through an innovative technology‑driven introductory model. We are committed to using data‑driven insights to continuously improve outcomes for our customers and carers.
About the Role: We’re looking for a Social Media Manager (at least 2 years experience) who sees social media as both a creative outlet and a meaningful driver of business growth. This is a hands‑on role for someone who genuinely enjoys social media and stays curious about how platforms evolve. You keep up with new features, trends and format shifts, and you’re proactive about testing what could work for our audience. Crucially, you understand that social media should support real business outcomes. You think beyond likes and impressions, and care about how content contributes to website traffic, enquiries and ultimately customer growth. You won’t just be scheduling posts. You’ll be actively filming, editing and creating content for the brand. You should feel comfortable behind the camera and confident capturing authentic, human stories in a sensitive and thoughtful way. Working closely with the wider marketing team, you’ll help ensure our social media activity contributes to brand awareness, traffic, leads and sales while staying aligned with Elder’s tone and values.
What You’ll Do:
- Own and evolve our organic social media presence across Facebook, Instagram and emerging platforms
- Stay ahead of platform developments and proactively test new formats and features
- Plan and run structured experiments designed to improve engagement, traffic and lead generation
- Create content with clear objectives whether that’s awareness, education, traffic or enquiry generation
- Film, edit and produce short‑form video and other social‑first content
- Capture authentic brand moments, testimonials and educational content
- Identify thoughtful, appropriate ways to move audiences from social media to learning more about Elder
- Track performance metrics including reach, engagement, traffic and conversions
- Work closely with the marketing team to align social with campaigns, landing pages and conversion goals
- Regularly report on what’s driving meaningful results — and refine accordingly
About You: You genuinely enjoy social media and instinctively understand how platforms work. You’re naturally curious and like experimenting but you also care about impact. You understand that strong social performance.
Social Media Manager in London employer: Elder HQ
Contact Detail:
Elder HQ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager in London
✨Tip Number 1
Get social! Start engaging with the company on their social media platforms. Comment on their posts, share your thoughts, and show them you’re genuinely interested in what they do. This not only gets you noticed but also gives you a feel for their brand voice.
✨Tip Number 2
Create a portfolio that showcases your best work. Include examples of content you've created, campaigns you've run, and any metrics that demonstrate your impact. Make it visually appealing and easy to navigate – this is your chance to shine!
✨Tip Number 3
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the role. Plus, it shows your initiative and interest in the company culture.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about wanting to join the team at Elder and contribute to their mission.
We think you need these skills to ace Social Media Manager in London
Some tips for your application 🫡
Show Your Passion for Social Media: Let us see your enthusiasm for social media in your application! Share examples of how you've creatively engaged audiences and driven business growth through your previous roles. We want to know what makes you tick!
Tailor Your Content: Make sure your application reflects our brand's tone and values. Use language that resonates with us and aligns with the job description. This shows you understand our mission and can communicate effectively in our voice.
Highlight Your Hands-On Experience: We’re looking for someone who’s not afraid to get their hands dirty! Include specific examples of content you've created, campaigns you've run, and how you've measured success. Show us you’re ready to jump right in!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do!
How to prepare for a job interview at Elder HQ
✨Know Your Platforms
Make sure you’re well-versed in the latest features and trends on Facebook, Instagram, and any emerging platforms. Research how these can be leveraged for business growth, as Elder is looking for someone who understands social media's impact beyond just likes.
✨Showcase Your Creativity
Prepare to discuss your past experiences with content creation. Bring examples of videos or campaigns you've worked on that drove engagement or traffic. This will demonstrate your hands-on approach and ability to capture authentic stories.
✨Understand the Metrics
Familiarise yourself with key performance metrics like reach, engagement, and conversions. Be ready to talk about how you’ve tracked and reported on these in previous roles, as Elder values data-driven insights to improve outcomes.
✨Align with the Brand Values
Research Elder’s tone and values thoroughly. Think about how you can align your social media strategies with their mission. During the interview, share ideas on how you would create content that resonates with their audience while supporting brand awareness and customer growth.