At a Glance
- Tasks: Support SEO Manager in boosting elder.org's organic performance across various platforms.
- Company: Elder, a dynamic scale-up transforming the care industry with innovative tech.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on learning and experimentation.
- Why this job: Join a purpose-led business and make a real impact on digital discoverability.
- Qualifications: Strong understanding of SEO fundamentals and experience in content creation.
The predicted salary is between 30000 - 40000 £ per year.
Salary: £30,000 – £40,000 (based on experience)
Location: Old Street, London - Hybrid 2 days/week in office
An indefinite right to work in the UK is required - we don't sponsor visas for this role.
About us
Elder is a dynamic scale-up revolutionising the care industry by connecting older adults to self-employed carers through an innovative technology-driven introductory model. We are committed to using data-driven insights to continuously improve outcomes for our customers and carers.
About the role
We’re looking for a Senior SEO Executive to support our SEO Manager in growing elder.org's organic performance across Google search and emerging discovery platforms. This role is ideal for someone with a strong grasp of SEO fundamentals who’s ready to apply them at scale in a fast-growing, purpose-led business.
You’ll work closely with the SEO Manager to help ensure elder.org is discoverable not just on Google, but across platforms where people increasingly search for information, including AI-powered search experiences like Google AI Overviews, AI Mode and ChatGPT.
What you’ll be responsible for
- Core SEO support
- You’ll support day-to-day SEO activity, including:
- On-page optimisation (e.g. meta titles and descriptions, heading structures, internal linking, and image optimisation)
- Updating and improving existing content to increase visibility, rankings and engagement
- Carrying out keyword research for new and existing pages, informed by user intent and search behaviour.
- Writing, editing and optimising high-quality SEO content in English, including landing pages and blog articles, based on keyword research, content gaps and user needs.
- Search beyond Google
- You’ll help ensure elder.org is discoverable wherever people look for answers, including:
- Supporting content optimisation to improve how it is surfaced in modern search experiences (e.g. AI Overviews, AI Mode, large language models)
- Learning how emerging discovery platforms impact SEO and applying relevant best practices
- Monitoring changes in user behaviour and supporting the identification of new SEO opportunities
- Technical SEO fundamentals
- You won’t be expected to lead complex technical projects independently, but you should be confident in understanding issues, explaining them clearly, and supporting implementation.
- You’ll support the implementation of technical SEO improvements, such as:
- Identifying duplicate content, redirect issues or broken internal links using tools like Google Search Console and Screaming Frog
- Working with the SEO Manager and engineers to help prioritise and validate fixes.
- Cross-channel collaboration
- This role goes beyond traditional website SEO. You’ll collaborate closely with other teams to maximise organic performance:
- Social: Work with the Social Media Manager to inform content topics and optimise discoverability (e.g. titles, captions, keywords) on our social media
- CRO: Work with the CRO Lead to support improvements to conversion rates on key landing pages, using SEO insights to inform testing and optimisation
- Product & Engineering: Collaborate on site improvements and new features, supporting the implementation of SEO best practices
Essential experience & skills
- A solid understanding of SEO best practices, including content creation and technical SEO optimisations
- Proven experience writing and editing high-quality content in English for SEO purposes, with the ability to create content that aligns with user intent, brand tone and business goals
- Comfortable working independently with these SEO and Analytics tools (you don’t need to be an expert in all of them): Google Search Console, Ahrefs, SEMrush or similar, GA4, Screaming Frog
- Experience analysing performance data and turning insights into clear, prioritised recommendations
- Confidence running competitor analysis and identifying content or keyword gaps
How you work
- Proactive and self‑motivated – you spot opportunities and issues without needing constant direction
- Curious and eager to learn, especially through hands‑on experimentation
- Comfortable working closely with an SEO Manager in a small team and taking ownership of defined areas of work
- Clear communicator, able to explain SEO insights to non-SEO stakeholders
SEO mindset & future focus
- Keep up to date with SEO trends, Google algorithm updates and industry changes
- Strong interest in how AI, social search and changing user behaviour are reshaping organic discovery
- Enjoy testing ideas, learning from results, and iterating based on what works
Nice to have (but not essential)
- Experience in marketplaces, healthcare, or care-related sectors
- Familiarity with CMS platforms such as WordPress, Sanity or similar
Senior SEO Executive in London employer: Elder HQ
Elder is an exceptional employer, offering a vibrant work culture that champions innovation and collaboration in the heart of London. As a dynamic scale-up in the care industry, we provide our employees with meaningful opportunities for growth and development, alongside a competitive salary and hybrid working model that promotes work-life balance. Join us to be part of a purpose-led team dedicated to making a positive impact on the lives of older adults through cutting-edge technology.
