Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive conversion through innovative CRO strategies and optimise user journeys.
- Company: Join Elder, the UK's leading home-care platform transforming family care experiences.
- Benefits: Enjoy a competitive salary, bonus, 25 days holiday, and flexible working.
- Why this job: Make a real impact by helping families navigate crucial care decisions.
- Qualifications: Experience in CRO, strong analytical skills, and a passion for user experience.
- Other info: Be part of a mission-driven team in a fast-paced, supportive environment.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Hybrid (min. 2 days a week in London office), Full-time
About Elder
When someone you love suddenly needs care, families are pushed into a world of confusing choices with very little support. Elder exists to change that. We’re reinventing how families find and manage in‑home care: because technology and AI shouldn’t make care colder; they should make it clearer, faster and more personal.
We’ve started by building an end‑to‑end home‑care marketplace that helps families find the right carer quickly, manage care simply, and feel supported throughout the entire journey. Elder is the UK’s leading home‑care platform, connecting families with thousands of carers nationwide. Since launch, we’ve delivered 15 million+ hours of care, supported 100,000+ matches, and helped families across 500+ towns and cities.
Our platform blends smart technology with real human support to deliver a better care experience end to end:
- Fast, personalised matching to understand needs and find the right carer
- Flexible, transparent care options that fit real life: full‑time, part‑time, visiting or overnight
- A simple, guided journey with clarity, ongoing support, and visibility every step of the way
- A fair, flexible marketplace for carers, giving them choice, better earnings and genuine respect for their work
As the UK ages, millions more families will want to stay in their own homes for longer – and will need a trusted partner to make that possible. Elder’s long‑term vision is to become the brand for ageing at home, supporting families not just with care, but with the wider challenges that come with ageing.
We’re a focused, mission‑driven and high ownership team backed by long‑term investors, building in one of society’s most important and emotionally charged spaces. If you want your work to matter – and you want to help families through some of the hardest moments of their lives – Elder is the place to build.
About The Role
Families come to us at moments of uncertainty. Your role is to ensure that families feel immediate trust and clarity: that Elder is the right partner for their loved one’s care, whether they need support today or are earlier in their journey.
You will:
- Drive more value from the traffic we already have across organic, direct, paid, and referral channels.
- Optimise the experience on elder.org to convert high‑intent visitors – particularly those needing urgent care.
- Working at the intersection of Marketing, Product, and Engineering, you’ll be responsible for identifying, designing, running, and learning from experiments at speed.
What you’ll achieve
Your key outcome is to convert more of our existing traffic – maximising the conversion of high‑intent visitors (~80k monthly sessions) into leads and new customers. This is the core focus of the role.
What you’ll be doing
Conversion Rate Optimisation (CRO) & Experimentation
- Analyse funnel metrics, intent signals, and behavioural insights to identify high‑impact conversion opportunities.
- Configure landing page tracking and implement tests using A/B & multivariate tools.
- Own hypothesis creation, experiment design, execution, and interpretation.
- Make light‑touch HTML/CSS or no‑code edits for fast iteration; partner with Product Engineering & Design for bigger UX or journey changes.
- Rapidly test landing pages, CTAs, value messages, modules, and social proof.
Journey & Offer Optimisation
- Identify gaps in the journey for different audience cohorts and intent levels.
- Collaborate with Product, Design & Marketing on tools, content, and product tweaks to guide users to the right fit.
- Work closely with Sales to evaluate the impact of changes on lead quality.
AI‑Enabled Growth & Automation
- You naturally use AI to move faster – this role explicitly requires it.
- Generate copy variants, analyse data, cluster insights, and test hypotheses with LLMs.
- Summarise Hotjar recordings, survey data, and user feedback using AI tools.
- Build lightweight automations (Zapier, Make, Sheets, Notion AI) to streamline workflows.
- Stay curious about emerging growth tech and pilot new tools to give Elder a speed advantage in experimentation and learning – acting as an internal AI super‑user.
About you (must‑haves)
- Proven experience in a fast‑paced start‑up or scale‑up, comfortable owning strategy and hands‑on delivery.
- Strong experience designing, running, and interpreting CRO experiments across web funnels.
- Deep understanding of digital customer journeys from acquisition to conversion and early retention.
- Highly data‑driven, translating insights into clear hypotheses and measurable actions.
- Excellent UX, copywriting, and positioning instincts.
- Experience with analytics tools (e.g., Omni, GA, Hotjar) and experimentation platforms.
- Comfortable using no‑code/low‑code web tools and light HTML/CSS.
- Fluency with AI and automation for analysis, copy, and workflow optimisation.
- Collaborative and confident working cross‑functionally with Marketing, Product, Engineering, and Sales.
- Strong communication and influencing skills; able to bring others along on growth decisions.
- Comfortable with autonomy, ambiguity, and rapid iteration without a rigid playbook.
Nice to have
- Experience in marketplaces, care, health, or regulated sectors.
- Familiarity with user research or lightweight usability testing.
- Experience with CRM/marketing automation tools (Customer.io, HubSpot) would be a bonus.
Why join Elder?
At Elder, you’ll be part of a mission‑driven, high‑growth company making a meaningful difference for families every day. We combine purpose with pace, collaboration with autonomy, and experimentation with care.
Benefits include:
- Competitive salary & company bonus
- 25 days holiday +
CRO Manager in London employer: Elder HQ
Contact Detail:
Elder HQ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in their mission and how you can contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain why you’re the perfect fit for the CRO Manager role. Highlight your experience with CRO experiments and how you can drive value for Elder.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great way to reiterate your interest in Elder.
We think you need these skills to ace CRO Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the CRO Manager role. Highlight your experience in conversion rate optimisation and how it aligns with our mission at Elder. We want to see how you can drive value from our existing traffic!
Showcase Your Data Skills: Since this role is all about being data-driven, don’t forget to mention your experience with analytics tools and how you've used data to inform your decisions. We love candidates who can translate insights into actionable strategies!
Be Creative with Your Examples: When discussing your past experiences, use specific examples that demonstrate your ability to run experiments and optimise user journeys. We’re looking for innovative thinkers who can bring fresh ideas to the table!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Elder!
How to prepare for a job interview at Elder HQ
✨Know Your CRO Stuff
Make sure you brush up on your Conversion Rate Optimisation (CRO) knowledge. Be ready to discuss specific experiments you've run, the metrics you tracked, and how you interpreted the results. This role is all about driving value from traffic, so show them you know your stuff!
✨Show Off Your Data Skills
Elder is looking for someone who can translate data into actionable insights. Prepare examples of how you've used analytics tools like Google Analytics or Hotjar to inform your decisions. Being able to speak confidently about your data-driven approach will set you apart.
✨Get Familiar with AI Tools
Since this role involves using AI for growth and automation, it’s a good idea to familiarise yourself with relevant tools. Be ready to discuss how you've used AI in past roles, whether for generating copy variants or streamlining workflows. Show them you're not just tech-savvy but also innovative!
✨Collaborate Like a Pro
This position requires working closely with various teams, so be prepared to talk about your collaborative experiences. Share examples of how you've successfully partnered with marketing, product, or engineering teams to achieve common goals. Highlight your communication skills and ability to influence others.
