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For Companies At a Glance
- Tasks: Lead and scale our ecommerce operation to achieve ambitious growth targets.
- Company: Join Elavate, one of the fastest-growing supplement brands in the UK.
- Benefits: Competitive salary, performance bonuses, learning budget, and health insurance.
- Why this job: Shape an industry leader and make a real impact on growth strategies.
- Qualifications: 3+ years in ecommerce leadership with a track record of scaling DTC brands.
- Other info: Fast track promotions, equity options, and a dynamic work environment.
The predicted salary is between 45000 - 60000 £ per year.
Your mission will be to lead and scale our entire ecommerce operation to achieve our ambitious growth targets. You will be responsible for building and optimizing all growth-driving levers in our D2C business, including but not limited to:
- Scaling our paid acquisition channels profitably
- Improving website CVR/AOV through landing page and offer tests
- Maximizing customer LTV with subscription/retention optimizations
- Developing comprehensive email and SMS strategies
- Implementing robust analytics and reporting frameworks
- Optimizing marketing funnels to drive conversion
- Overseeing organic content strategy
- Building a high-performing ecommerce team
Location: Kennington
Working Type: In-Person
Core Job Responsibilities
- Oversee all conversion rate optimization (CRO) initiatives including landing page testing, checkout flow optimization, and offer structure experiments
- Develop and implement comprehensive customer retention strategies to maximize LTV, including subscription optimization
- Manage email and SMS marketing channels to maximize revenue from owned audiences
- Direct the creation and optimization of all marketing and product funnels to improve conversion rates
- Lead website UX/UI improvements to enhance customer experience and drive conversion
- Oversee paid media strategy across all channels, with emphasis on scaling Meta advertising profitably while maintaining CAC targets
Additional Functions
- Work closely with the founder to shape overall business strategy and growth initiatives
- Implement robust analytics and reporting systems to track all key ecommerce metrics
- Establish standard operating procedures for all ecommerce functions as the business scales
- Identify and evaluate new market opportunities, product expansions, and growth channels
- Manage relationships with key ecommerce partners, agencies, and technology providers
Success Metrics
- Achieve aggressive revenue growth targets while maintaining or improving profitability metrics
- Improve key performance indicators including CAC, AOV, LTV, conversion rates, and retention metrics
- Successfully scale the organization from current revenue to £100M ARR by end of 2026
Core Skills
- Strategic Leadership: Ability to develop and execute comprehensive ecommerce growth strategies
- Data Analysis: Expert capability in analyzing customer data to inform business decisions
- Technical Proficiency: Deep understanding of ecommerce platforms, CRO tools, and marketing technologies
- Team Building: Proven track record of building and leading high-performing ecommerce teams
- Cross-functional Collaboration: Ability to work effectively across departments to drive cohesive strategies
- Financial Acumen: Strong understanding of unit economics, P&L management, and financial modeling
Qualification
- 3+ years experience in ecommerce leadership roles, ideally at a fast-growing health and wellness brand
- Proven track record scaling DTC brands from 7 to 8 figures in annual revenue
- Extensive experience with subscription business models and retention strategies
- Deep knowledge of Meta advertising and other paid acquisition channels at scale (£300k+/month spend)
- Experience building and optimizing high-conversion marketing funnels
- Strong background in data-driven decision making and performance marketing
Compensation & Perks
- Salary: £45,000 to £60,000 (dependent on experience) + Performance Bonus (Up to 50%)
- Up to £10,000 Annual Learning & Development Budget
- Full daily travel compensation
- Growth Opportunities
- Work desktop + laptop and full desk set-up
- Vitality Private Health Insurance
- Direct access to Founder
- Free Elavate Products Monthly
Why Work at Elavate?
Elavate is one of the fastest-growing Supplement brands in the UK and we have an ambitious goal of reaching £100 Million in annualised revenue by the end of 2026.
Joining Elavate early on our journey presents you with a few amazing opportunities:
- Fast Track Promotions: We believe in promoting based on capability, not just time served.
- Performance Bonuses: We have a very generous bonus plan in place (up to 50% of Salary) to reward great work.
- Accelerated Learning / Personal Growth Opportunities + Autonomy: You will have the freedom to pioneer many new initiatives and lead strategic projects that drive our growth.
- Equity Participation Option: We believe in rewarding committed team members with equity options.
- Top-of-the-Market Compensation: We pay the very top of market compensation + extra perks.
- Market Opportunity & Timing: The UK Collagen industry is experiencing unprecedented growth.
For Ambitious Builders: If you are excited by the prospect of building something extraordinary, if you thrive on challenges, and if you want your work to have real impact - we want to talk to you.
Growth Marketing Lead Marketing · Main Office in London employer: Elavate
Contact Detail:
Elavate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Lead Marketing · Main Office in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show up and shine! If you get an interview, prepare thoroughly. Research the company, understand their growth strategies, and come armed with ideas on how you can contribute to their ambitious goals.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your enthusiasm and fit for the role.
✨Tip Number 4
Don’t just apply anywhere; focus on companies that excite you! Use our website to find roles that match your skills and passions. Tailor your approach to show why you’re the perfect fit for their team.
We think you need these skills to ace Growth Marketing Lead Marketing · Main Office in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Growth Marketing Lead role. Highlight your experience in ecommerce and any specific achievements that align with our ambitious growth targets. We want to see how you can contribute to our journey!
Showcase Your Data Skills: Since data analysis is key for this role, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to drive decisions and improve performance in previous roles. We love numbers as much as we love creativity!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who fits well with our culture at StudySmarter, so don’t hesitate to share your passion for ecommerce and marketing. Authenticity goes a long way!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Elavate!
How to prepare for a job interview at Elavate
✨Know Your Numbers
Before the interview, brush up on key metrics related to ecommerce growth, such as CAC, LTV, and conversion rates. Be ready to discuss how you've impacted these numbers in your previous roles, as this will show your data-driven mindset.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed successful growth strategies in the past. Highlight specific campaigns or initiatives that led to significant revenue increases, especially in D2C settings.
✨Demonstrate Team Leadership Skills
Be ready to talk about your experience in building and leading high-performing teams. Share stories that illustrate your ability to motivate others and foster collaboration across departments, which is crucial for this role.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's growth plans and challenges. This not only shows your genuine interest but also gives you a chance to demonstrate your understanding of the ecommerce landscape and how you can contribute.
