At a Glance
- Tasks: Lead and scale performance marketing strategies for a fast-growing wellness brand.
- Company: Join Elavate, one of the UK's fastest-growing collagen brands.
- Benefits: Competitive salary, health insurance, rapid career growth, and creative freedom.
- Other info: Opportunity for fast track promotions and personal growth in an innovative company.
- Why this job: Make a real impact in a dynamic environment while helping women achieve their skin goals.
- Qualifications: 1-2 years in digital marketing, especially with Meta and ecommerce experience.
The predicted salary is between 40000 - 50000 £ per year.
Your mission will be to lead and scale our performance marketing and backend optimization strategies. You'll be responsible for building & optimising ALL growth driving levers in our D2C business, including but not limited to:
- Improving website CVR/AOV through landing page & offer tests
- Overseeing ad creative production for Meta
- Maximising customer LTV with subscription/retention optimisations
- Developing and scaling profitable acquisition channels
- Implementing effective email and SMS strategies
This is an in-person role with an expectation to work in our Kennington office 5 days a week.
Managing day-to-day marketing functions across multiple channels, with a focus on our Meta advertising campaigns:
- Working with content creators to develop UGC scripts and create compelling ad content
- Building and testing new landing pages to improve conversion rates
- Writing and optimizing ad copy based on performance data
- Conducting A/B tests on different CRO elements to enhance website performance
- Developing and testing new marketing funnels to improve customer acquisition
- Monitoring competitor marketing strategies and identifying opportunities for Elavate
Supporting the Growth team by providing insights on campaign performance and customer behaviour:
- Identifying opportunities to expand Elavate's reach through new marketing channels and audience segments
- Building and maintaining organized libraries of marketing assets and performance data
- Opportunity to grow into a leadership role as the company scales
Contributing to CPA & Volume targets across marketing initiatives:
- Improving conversion rates through CRO testing and optimization
- Identifying new growth opportunities that deliver positive ROI
Strong digital marketing fundamentals across multiple channels (especially Meta):
- Understanding of ecommerce conversion principles and customer journey optimization
- Data analysis skills to track campaign performance and make data-driven decisions
- Experience with CRO tools and A/B testing methodologies
- Project management abilities to coordinate multiple initiatives simultaneously
- 1-2 years experience in digital marketing, preferably in ecommerce or DTC environment
- Familiarity with Meta advertising platforms and analytics tools
- Experience with A/B testing tools and methodologies
Compensation & Perks:
- Vitality Private Health Insurance
- Growth Opportunities (Rapidly develop your skills & career in a company that is driven by innovation and is growing fast)
- Fast Track Promotions
- Accelerated Learning / Personal Growth Opportunities + Autonomy
If you're excited by the prospect of building something extraordinary, if you thrive on challenges, and if you want your work to have real impact - we want to talk to you.
Digital Marketing Specialist - Social Media in London employer: Elavate
Elavate is an exceptional employer for those looking to make a significant impact in the fast-paced wellness industry. With a strong focus on personal development, employees benefit from a generous learning budget and opportunities for rapid career advancement in a dynamic, innovative environment. Located in Kennington, our collaborative culture encourages creativity and ownership, making it an ideal place for ambitious individuals eager to grow alongside one of the UK's fastest-growing brands.
