Digital Marketing or Social Media Expert in London

Your mission will be to lead and scale our performance marketing and backend optimization strategies. You'll be responsible for building & optimising ALL growth driving levers in our D2C business, including but not limited to:

• Improving website CVR/AOV through landing page & offer tests
• Overseeing ad creative production for Meta
• Maximising customer LTV with subscription/retention optimisations
• Developing and scaling profitable acquisition channels
• Implementing effective email and SMS strategies

Please read requirements before applying. This is an in-person role with an expectation to work in our Kennington office 5 days a week.

Managing day-to-day marketing functions across multiple channels, with a focus on our Meta advertising campaigns:

• Working with content creators to develop UGC scripts and create compelling ad content
• Building and testing new landing pages to improve conversion rates
• Writing and optimizing ad copy based on performance data
• Conducting A/B tests on different CRO elements to enhance website performance
• Developing and testing new marketing funnels to improve customer acquisition
• Monitoring competitor marketing strategies and identifying opportunities for Elavate

Supporting the Growth team by providing insights on campaign performance and customer behaviour:

• Identifying opportunities to expand Elavate's reach through new marketing channels and audience segments
• Building and maintaining organized libraries of marketing assets and performance data
• Opportunity to grow into a leadership role as the company scales

Contributing to CPA & Volume targets across marketing initiatives:

• Improving conversion rates through CRO testing and optimization
• Identifying new growth opportunities that deliver positive ROI

Strong digital marketing fundamentals across multiple channels (especially Meta):

• Understanding of ecommerce conversion principles and customer journey optimization
• Data analysis skills to track campaign performance and make data-driven decisions
• Experience with CRO tools and A/B testing methodologies
• Project management abilities to coordinate multiple initiatives simultaneously
• 1-2 years experience in digital marketing, preferably in ecommerce or DTC environment
• Familiarity with Meta advertising platforms and analytics tools
• Experience with A/B testing tools and methodologies

Compensation & Perks:

• Vitality Private Health Insurance
• Growth Opportunities (Rapidly develop your skills & career in a company that is driven by innovation and is growing fast)
• Fast Track Promotions as you demonstrate strong performance, exceed business targets and show personal ambition and drive to progress in your career
• Accelerated Learning / Personal Growth Opportunities + Autonomy

As we rapidly scale, you’ll have the freedom to pioneer many new initiatives and lead strategic projects that drive our growth. We encourage creative thinking and empower you to implement your ideas. Our agile, low-bureaucracy environment means quick decision-making and continuous learning. We value experimentation and see both success and challenges as opportunities for growth and innovation.

If you're excited by the prospect of building something extraordinary, if you thrive on challenges, and if you want your work to have real impact - we want to talk to you.