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- Tasks: Lead and scale our ecommerce operation to achieve ambitious growth targets.
- Company: Join Elavate, one of the fastest-growing supplement brands in the UK.
- Benefits: Competitive salary, performance bonuses, and a £10,000 annual learning budget.
- Other info: Fast track promotions and equity participation options available.
- Why this job: Shape an industry leader and make a real impact on growth.
- Qualifications: 3+ years in ecommerce leadership with a track record of scaling DTC brands.
The predicted salary is between 45000 - 60000 £ per year.
Your mission will be to lead and scale our entire ecommerce operation to achieve our ambitious growth targets. You'll be responsible for building & optimizing ALL growth-driving levers in our D2C business, including but not limited to: scaling our paid acquisition channels profitably, improving website CVR/AOV through landing page & offer tests, maximizing customer LTV with subscription/retention optimizations, developing comprehensive email and SMS strategies, implementing robust analytics and reporting frameworks, optimizing marketing funnels to drive conversion, overseeing organic content strategy, and building a high-performing ecommerce team.
Location: Kennington
Working Type: In-Person
This is an in‑person role with an expectation to work in our Kennington office 5 days a week.
Core Job Responsibilities- Oversee all conversion rate optimization (CRO) initiatives including landing page testing, checkout flow optimization, and offer structure experiments.
- Develop and implement comprehensive customer retention strategies to maximize LTV, including subscription optimization.
- Manage email and SMS marketing channels to maximize revenue from owned audiences.
- Direct the creation and optimization of all marketing and product funnels to improve conversion rates.
- Lead website UX/UI improvements to enhance customer experience and drive conversion.
- Oversee paid media strategy across all channels, with emphasis on scaling Meta advertising profitably while maintaining CAC targets.
- Work closely with the founder to shape overall business strategy and growth initiatives.
- Implement robust analytics and reporting systems to track all key ecommerce metrics.
- Establish standard operating procedures for all ecommerce functions as the business scales.
- Identify and evaluate new market opportunities, product expansions, and growth channels.
- Manage relationships with key ecommerce partners, agencies, and technology providers.
- Achieve aggressive revenue growth targets while maintaining or improving profitability metrics.
- Improve key performance indicators including CAC, AOV, LTV, conversion rates, and retention metrics.
- Successfully scale the organization from current revenue to £100M ARR by end of 2026.
- Strategic Leadership: Ability to develop and execute comprehensive ecommerce growth strategies.
- Data Analysis: Expert capability in analyzing customer data to inform business decisions.
- Technical Proficiency: Deep understanding of ecommerce platforms, CRO tools, and marketing technologies.
- Team Building: Proven track record of building and leading high-performing ecommerce teams.
- Cross‑functional Collaboration: Ability to work effectively across departments to drive cohesive strategies.
- Financial Acumen: Strong understanding of unit economics, P&L management, and financial modeling.
- 3+ years experience in ecommerce leadership roles, ideally at a fast‑growing health and wellness brand (not necessary).
- Proven track record scaling DTC brands from 7 to 8 figures in annual revenue.
- Extensive experience with subscription business models and retention strategies.
- Deep knowledge of Meta advertising and other paid acquisition channels at scale (£300k+ / month spend).
- Experience building and optimizing high‑conversion marketing funnels.
- Strong background in data‑driven decision making and performance marketing.
- Salary: £45,000 to £60,000 (dependent on experience) + Performance Bonus (Up to 50%).
- Up to £10,000 Annual Learning & Development Budget.
- Full daily travel compensation.
- Growth Opportunities (Rapidly develop your skills & career in a company that is driven by innovation and is growing fast).
- Work desktop + laptop and full desk set‑up (Dual Monitor, Ergonomic chair & standing desk option).
- Vitality Private Health Insurance.
- Direct access to Founder.
- Free Elavate Products.
Elavate is one of the fastest‑growing Supplement brands in the UK and we have an ambitious goal of reaching £100 Million in annualised revenue by the end of 2026. We’re not just dreaming big, we have a clear strategy & momentum to get there. Joining Elavate early on our journey presents you with a few amazing opportunities:
- Fast Track Promotions: We believe in promoting based on capability, not just time served. As you demonstrate strong performance, exceed business targets and show personal ambition and drive to progress in your career, you’ll have abundant opportunities to take on more responsibilities and step into higher level roles as we grow.
- Performance Bonuses: We have a very generous bonus plan in place (up to 50% of Salary) to reward great work.
- Accelerated Learning / Personal Growth Opportunities + Autonomy: As we rapidly scale, you’ll have the freedom to pioneer many new initiatives and lead strategic projects that drive our growth.
- Equity Participation Option: We believe in rewarding committed team members with equity options, designed to deliver substantial value as we grow.
- Top‑of‑the‑Market Compensation: Because our team is only comprised of the best‑of‑the‑best, we pay the very top of market compensation + extra perks.
- Market Opportunity & Timing: The UK Collagen industry is experiencing unprecedented growth.
If you’re excited by the prospect of building something extraordinary, if you thrive on challenges, and if you want your work to have real impact - we want to talk to you. At Elavate, we’re not just offering a job; we’re offering the chance to shape an industry leader from the ground up.
Growth Marketing Lead employer: Elavate
Contact Detail:
Elavate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to demonstrate what you can bring to the table, especially in growth marketing where results speak volumes.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their growth strategies and think about how you can contribute to their goals. Tailor your answers to show you’re not just a fit for the role, but also passionate about their mission.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at Elavate. Don’t forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace Growth Marketing Lead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in ecommerce and growth marketing. We want to see how your skills align with our ambitious goals, so don’t hold back on showcasing your achievements!
Show Your Passion: Let your enthusiasm for the role shine through! Share why you’re excited about joining Elavate and how you can contribute to our growth journey. We love seeing candidates who are genuinely passionate about what we do.
Be Data-Driven: Since we’re all about analytics and performance, include specific metrics or results from your previous roles. Show us how you’ve successfully scaled DTC brands or improved conversion rates – numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at Elavate
✨Know Your Numbers
Before the interview, brush up on key metrics related to ecommerce growth, such as CAC, LTV, and conversion rates. Be ready to discuss how you've improved these metrics in past roles, as this will show your data-driven mindset and strategic thinking.
✨Showcase Your Leadership Style
Prepare examples of how you've built and led high-performing teams in previous positions. Discuss your approach to team building and cross-functional collaboration, as this role requires strong leadership skills to drive growth initiatives.
✨Be Ready to Discuss Strategies
Think about specific strategies you've implemented for customer retention and paid media optimisation. Be prepared to share your insights on scaling Meta advertising profitably and how you’ve maximised revenue from owned audiences through email and SMS marketing.
✨Demonstrate Your Passion for Growth
Express your enthusiasm for the health and wellness industry and the potential for growth within it. Share your vision for how you can contribute to achieving the ambitious revenue targets set by the company, showing that you're not just looking for a job, but a chance to make a real impact.