Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and scale performance marketing strategies for a fast-growing wellness brand.
- Company: Join Elavate, one of the UK's fastest-growing collagen brands.
- Benefits: Competitive salary, performance bonuses, learning budget, and health insurance.
- Other info: Fast-paced environment with rapid career growth and equity options.
- Why this job: Make a real impact in the booming wellness industry with innovative strategies.
- Qualifications: 2+ years in growth roles, strong analytical skills, and experience with D2C subscription models.
The predicted salary is between 55000 - 75000 £ per year.
Salary: £55,000 to £75,000 Base + Personal Performance Bonus (Up to 50%)
Your mission will be to lead and scale our performance marketing and backend optimization strategies. You'll be responsible for building & optimising ALL growth driving levers in our D2C business, including but not limited to, improving website CVR/AOV through landing page & offer tests, overseeing ad creative production for Meta, maximising customer LTV with subscription/retention optimisations, developing and scaling profitable acquisition channels, implementing effective email and SMS strategies etc.
Location: Kennington
Working Type: In-Person
Please read requirements before applying. This is an in-person role with an expectation to work in our Kennington office 5 days a week.
About Elavate: Want to play a key part in scaling one of the UK's fastest-growing wellness brands? Elavate was launched in early 2024 with a primary goal of helping women achieve their skin goals, with science-backed Collagen. Since then we've rapidly grown to service over 10,000 Subscribers and we have an ambitious goal of becoming the UK's biggest Collagen brand in the next 24 months.
This is a career-defining opportunity to join a High Growth supplement brand, with massive upside potential (including top of market salary + performance bonuses & equity options). If you're a high-performer who thrives in high-growth environments, and are looking to make waves in the supplement industry, this is your opportunity.
While we offer great benefits, this isn't a traditional 9-5 role - we expect each and every team member to move fast, have full ownership over their work and hold each other to a high standard. If you're not driven to own your work, execute swiftly, and innovate constantly, this isn't the right place for you.
Core Job Responsibilities:
- Oversee a high-performing creative production engine, managing both in-house and agency/freelance strategists to deliver a consistent flow of high converting Meta performance ad content.
- Lead all growth optimization initiatives across our D2C business, with primary focus on improving key metrics including LTV, CVR and AOV/RPU through systematic testing and optimization.
- Design, execute and analyze comprehensive split tests across landing pages, sales funnels, subscription offers, and retention campaigns to identify opportunities for conversion and revenue optimization.
- Own the end-to-end subscription funnel optimization, from first touchpoint through long-term retention.
- Analyze cohort data and customer behavior patterns to identify opportunities for improving retention, reducing churn, and increasing average order value across different customer segments.
- Work cross-functionally with marketing, product, and customer service teams to implement and measure the impact of new growth initiatives, ensuring all teams are aligned on key performance metrics and optimization priorities.
Additional Functions:
- Stay ahead of creative trends across Meta/TikTok and implement learnings into our creative strategy.
- Act as the data-driven growth leader within the team, providing strategic insights and recommendations based on test results and performance data.
- Identify and test new channels, offers, and growth tactics that can be scaled once proven successful.
- Help build and maintain a library of winning creative concepts that can be efficiently iterated upon.
- Develop and optimize our retention marketing strategy, including email flows, SMS, and win-back campaigns.
Success Metrics:
- Achieve set customer acquisition targets.
- Achieve set Year 1 LTV target.
- Improve RPU on new customer traffic to set target.
- Increase retention rates and reduce churn through optimization initiatives.
- Scale successful tests into profitable growth channels (New platforms, ad formats, other initiatives).
Core Skills:
- Deep understanding of subscription business metrics and unit economics (CVR, LTV, AOV, CAC).
- Strong understanding of direct response performance creatives (hooks, storytelling, social proof).
- Experience running and analyzing split tests across multiple variables (landing pages, offers, flows).
- Strong analytical skills with ability to perform cohort analysis and derive actionable insights from complex data sets.
- Understands the Meta Ad platform at a high level and can read relevant data + how other channels (Google, Influencer & Word of Mouth) play a role in the marketing funnel.
- Strong copywriting abilities to build high-converting LPs and strong understanding of analytics tools.
Qualifications:
- 2+ years experience in growth/optimization roles for D2C subscription businesses.
- Proven track record of improving key metrics (CVR, LTV, AOV) through testing and optimization.
- Experience with subscription platforms (ReCharge, Skio, Loop) and analytics tools.
- Strong understanding of unit economics and subscription business models.
- Experience managing multiple growth experiments simultaneously.
- Health/wellness industry experience is a plus, but not required.
Compensation & Perks:
- Salary: £55,000 to £75,000 (dependent on experience) + Personal Performance Bonus (Up to 50%).
- Up to £10,000 Annual learning & Development Budget.
- Work desktop + laptop and full desk set-up (Dual Monitor, Ergonomic chair & standing desk option).
- Vitality Private Health Insurance.
- Growth Opportunities (Rapidly develop your skills & career in a company that is driven by innovation and is growing fast).
- Direct access to Founder daily.
- Free Elavate products every month.
Why Work at Elavate?
- Fast Track Promotions: We believe in promoting based on capability, not just time served.
- Performance Bonuses: We have a very generous bonus plan in place (up to 50% of Salary) to reward great work.
- Accelerated Learning / Personal Growth Opportunities + Autonomy: As we rapidly scale, you’ll have the freedom to pioneer many new initiatives and lead strategic projects that drive our growth.
- Equity Participation Option: We believe in rewarding committed team members with equity options.
- Top-of-the-Market Compensation: Because our team is only comprised of the best-of-the-best, we pay the very top of market compensation + extra perks.
- Market Opportunity & Timing: The UK Collagen industry is experiencing unprecedented growth.
DTC Head of Performance employer: Elavate
Contact Detail:
Elavate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land DTC Head of Performance
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and achievements. This is your chance to demonstrate how you can lead and scale performance marketing strategies, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their growth goals and think about how your experience aligns with their mission. We want to see that you’re genuinely excited about making waves in the supplement industry!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and ready to take ownership of your work, just like we value here at StudySmarter.
We think you need these skills to ace DTC Head of Performance
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in performance marketing and D2C growth. We want to see how your skills align with our mission at Elavate!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve improved key metrics like CVR and LTV in previous roles. We love numbers that tell a story!
Be Authentic: Let your personality shine through in your application. We’re looking for high-performers who are passionate about what they do, so don’t be afraid to show us what makes you unique!
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. It helps us keep track of applications and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Elavate
✨Know Your Metrics
Before the interview, brush up on key performance metrics like CVR, LTV, and AOV. Be ready to discuss how you've improved these in past roles, as this will show your understanding of the D2C subscription model and your ability to drive growth.
✨Showcase Your Creative Side
Prepare examples of successful ad creatives or landing pages you've worked on. Discuss the thought process behind them and how they contributed to performance improvements. This will demonstrate your hands-on experience with creative production and optimisation.
✨Be Data-Driven
Familiarise yourself with cohort analysis and how to derive actionable insights from data. Be prepared to talk about specific tests you've run, what you learned, and how you applied those insights to optimise campaigns. This will highlight your analytical skills.
✨Align with Their Vision
Research Elavate's mission and values, especially their focus on innovation and rapid growth. During the interview, express how your personal goals align with theirs and how you can contribute to their ambitious plans in the wellness industry.