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- Tasks: Edit high-converting video ads for Meta, transforming scripts into engaging content.
- Company: Join Elavate, the UK's fastest-growing collagen brand, focused on health and wellness.
- Benefits: Enjoy remote work options, creative freedom, and recognition for your contributions.
- Why this job: Make a real impact while building a portfolio seen by millions of women.
- Qualifications: 2+ years of direct response video editing experience, preferably in health/wellness.
- Other info: Immediate hiring for ambitious editors ready to thrive in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
Role: Creating high-converting, direct response video ads to help Elavatehit our Meta new customer acquisition targets.
You\’ll be the creative engine behind our video advertising, taking scripts and creative briefs from our strategists and turning them into scroll-stopping, conversion-focused video content.
Location: Remote or In-Office (London)
Core Job Responsibilities
- Edit high-converting direct response video ads primarily for Meta (Facebook/Instagram) advertising campaigns
- Transform raw UGC footage and B-roll into compelling 2-5 minutevideo ads that drive conversions
- Create multiple variations of winning video concepts by editing different hooks, bodies, and CTAs from the same raw footage
- Execute rapid iteration cycles – producing 10+ video variations per week, of winning concepts,to feed our testing pipeline
- Follow proven direct response editing frameworks that have generated millions in revenue for D2C brands
- Collaborate with creative strategists to bring written scripts and creative briefs to life through visual storytelling
- Maintain brand consistency while optimizing for performance metrics (CTR, CPM, CPA)
- Work with AI voiceovers, stock footage, and brand assets to create complete ad experiences
Key Video Types You\’ll Be Editing
1. VSL (Video Sales Letter) Content
- Long-form video sales letters (3 to 10minutes)
- Multi-part storytelling with strong conversion focus
2. UGC-Style Creator Ads
- Talking head testimonials with product B-roll integration
- Before/after transformation stories
- Educational content with visual demonstrations
- Reaction videos to authority figures/studies
3. AI-Generated Content
- Creating visual assets using Midjourney prompts
- Generating video content with Veo and similar AI tools
- Combining AI-generated elements with live footage
- Optimizing AI prompts for brand-consistent visuals
4. Authority Figure/Expert Content
- Doctor/dermatologist testimonials and reactions
- Educational content with medical backing
- Anti-establishment/\\\”big pharma\\\” messaging
Technical RequirementsSoftware Proficiency (Preferred)
- Video Editing Software (CapCut, Final Cut Pro, Adobe Premiere Pro)
- AI Tools (ElevenLabs, Runway, etc. for voiceovers and assets)
- Midjourney (For AI-generated graphics and visual assets)
- Veo/Runway (For AI video generation and motion graphics)
Direct Response Video Editing Expertise
Hook Creation & Testing
- Edit multiple hook variations (3-5 per video) for A/B testing
- Understand the psychology of scroll-stopping openings
- Create pattern interrupts and curiosity gaps
Pacing & Retention
- Fast-paced editing to maintain attention throughout
- Strategic use of jump cuts, zoom-ins, and visual variety
- Understanding of attention spans and drop-off points
CTA Integration
- Seamless integration of call-to-action messaging
- Creating urgency through visual and audio cues
- Product showcase timing for maximum impact
Performance Optimization
- Edit for different audience segments (menopause, anti-aging, joints)
- Understand which visual elements drive conversions
- Optimize for different funnel stages (TOF, MOF, BOF)
- Analyze Facebook Ads Manager data to identify performance patterns
- Suggest creative improvements based on CTR, CPM, CPA, and engagement metrics
- Data-driven iteration – using ad performance data to guide editing decisions
Success Metrics
- Achieve set video performance targets
- Maintain high output volume – 10+ hookvariations per week of winning concepts
- Improve creative performance through systematic testing and optimization
- Reduce production time while maintaining quality standards
Qualifications
Required Experience
- 2+ years editing direct response video ads for high-spending D2C e-commerce brands
- Proven track record working with health/supplement/wellness brands preferred
- Meta advertising experience – understanding what performs on Facebook/Instagram
- Facebook Ads Manager proficiency – comfortable reviewing campaign data and suggesting creative optimizations
- High-volume editing experience
- VSL editing experience – creating longer-form video content (3-10 minutes)
- Portfolio demonstrating direct response video editing skills with performance metrics
Skills & Attributes
- Attention to detail while working at speed
- Creative problem-solving to maximize limited footage
- Data-driven mindset – willing to test and iterate based on performance
- Strong communication for remote collaboration
- Adaptability to changing priorities and urgent requests
- Analytical thinking – able to interpret ad performance data and translate insights into creative improvements
- AI prompt engineering skills for generating brand-consistent visual assets
Why This Role is Perfect for Ambitious Video Editors
Portfolio Building
- Create content seen by millions of UK women
- Build a portfolio of proven, high-converting video ads
- Develop expertise in the lucrative health/wellness niche
Impact & Ownership
- Your edits directly drive revenue and company growth
- Creative freedom within proven frameworks
- Recognition and rewards for performance improvements
Application RequirementsPortfolio Guidelines -Please Submit:
- Portfolio/Reel showcasing direct response video ads you\’ve edited (include both short-form and VSL examples)
- Cover Letter explaining your experience with high-spending D2C health/wellness brands
- AI Content Examples showing Midjourney/Veo work (if applicable)
Next Steps
We\’re looking to hire immediately for this role. Elavate is growing rapidly, and we need someone who can hit the ground running.
For ambitious video editors who:
- Want to work on campaigns with massive reach and impact
- Thrive in fast-paced, data-driven environments
- Are excited about building something extraordinary from the ground up
- Want their work to directly contribute to helping thousands of women feel confident and healthy
This is your opportunity to join the UK\’s fastest-growing collagen brand.
If you\’re ready to take your video editing career to the next level and make a real impact, we want to hear from you.
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Direct Response Video Editor Marketing · Main Office employer: Elavate
Contact Detail:
Elavate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Direct Response Video Editor Marketing · Main Office
✨Tip Number 1
Familiarise yourself with the latest trends in direct response video ads, especially on platforms like Meta. Understanding what types of content are currently performing well can give you an edge in discussions during interviews.
✨Tip Number 2
Showcase your ability to create multiple variations of video content by preparing a few examples that highlight different hooks and CTAs. This will demonstrate your creativity and adaptability, which are crucial for this role.
✨Tip Number 3
Be ready to discuss your experience with data-driven editing. Prepare to share specific instances where you've used performance metrics to optimise video content, as this aligns perfectly with the job's requirements.
✨Tip Number 4
Network with professionals in the health and wellness industry, particularly those who have worked with D2C brands. Building connections can provide insights and potentially lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Direct Response Video Editor Marketing · Main Office
Some tips for your application 🫡
Tailor Your Portfolio: Make sure your portfolio showcases direct response video ads that you've edited, particularly those relevant to health and wellness brands. Include both short-form and long-form examples, such as VSLs, to demonstrate your versatility.
Craft a Compelling Cover Letter: In your cover letter, highlight your experience with high-spending D2C brands and your familiarity with Meta advertising. Be specific about how your skills align with the role's requirements and express your enthusiasm for contributing to the company's growth.
Showcase AI Content Examples: If you have experience using AI tools like Midjourney or Veo, include examples of your work in your application. This will demonstrate your ability to integrate innovative techniques into your video editing process.
Highlight Performance Metrics: When discussing your previous work, focus on performance metrics that illustrate your success in driving conversions. Mention specific results from campaigns you've worked on to show your data-driven approach to video editing.
How to prepare for a job interview at Elavate
✨Showcase Your Portfolio
Make sure to bring a well-curated portfolio that highlights your best direct response video ads. Include both short-form and VSL examples, as this will demonstrate your versatility and expertise in creating high-converting content.
✨Understand the Brand's Voice
Before the interview, research Elavate and their target audience. Familiarise yourself with their brand messaging and values, especially in the health and wellness niche, so you can discuss how your editing style aligns with their goals.
✨Prepare for Technical Questions
Be ready to discuss your proficiency with video editing software like CapCut, Final Cut Pro, and Adobe Premiere Pro. They may also ask about your experience with AI tools, so brush up on how you've used these in past projects.
✨Demonstrate Data-Driven Decision Making
Since the role involves optimising video performance based on metrics, be prepared to talk about how you've used data from platforms like Facebook Ads Manager to inform your editing decisions and improve conversion rates.
