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- Tasks: Create compelling copy for video ads and develop creative strategies to boost customer acquisition.
- Company: Elavate is a rapidly growing supplement brand aiming for £100 million in revenue by 2026.
- Benefits: Enjoy hybrid working, performance bonuses, private health insurance, and free products monthly.
- Why this job: Join a dynamic team where your creativity can shape an industry leader and make a real impact.
- Qualifications: 1+ years of experience in high-converting copywriting for health brands and strong analytical skills required.
- Other info: Opportunity to build and lead a creative team as the company scales.
The predicted salary is between 36000 - 60000 £ per year.
Direct Response Copywriter/Creative StrategistSalary: £45,000 to £60,000 Base (dependent on experience)
Role: Creating compelling copy for our performance video on and developing creative strategies to ensure we exceed our Meta new customer acquisition targets.
Location: Kennington
Working Type: Hybrid (2 days a week – Kennington Office)
Please read requirements before applying
Core Job Responsibilities
Crafting high-converting, direct response copy primarily for our meta video ads
Developing creative strategies and concepts for our video ad campaigns based on performance data and customer insights
Creating brand new angles/messaging styles based on customer pain points and language to speak directly to our target audience (women 35+)
Iterating successful copy at scale to produce dozens of hook, body & call-to-action variations of winning ad creatives
Analyzing performance data to identify winning creative patterns and optimize copy based on CPA and volume metrics
Briefing creative concepts to video editors and UGC creators to bring your copy and strategies to life
Additional Functions
Act as a creative thought leader within the Growth team, providing strategic insights and recommendations to stakeholders
Identify opportunities to expand Elavate\’s reach through new creative formats, messaging angles, and audience segments
Build and maintain a library of high-performing creative assets and copy frameworks to streamline production processes
Collaborate with influencer marketing to ensure consistent messaging across all channels
Opportunity to build and lead a creative team as the company scales
Success Metrics
Achieve set CPA & Volume targets
Efficient delivery of creative strategies and copy at scale that meet or exceed our advertising goals
Improve key performance metrics including click-through rates, conversion rates, and overall ROAS
Core Skills
Exceptional Copywriting Skills, particularly in \”direct response\” style for performance marketing
Creative Strategy Development: Ability to develop winning ad concepts and creative directions based on data insights
Marketing Psychology: Deep understanding of what motivates purchase behavior, especially for health/wellness products
AI-Powered Creativity: Expert proficiency with AI tools (Claude, ChatGPT) to generate hooks, ad copy ideas, and iterate concepts at scale
Data-Driven Approach: You analyze reports, analytics and dashboards to guide creative decisions and copy iterations
Visual Storytelling: Creative mind to brief visual hook ideas and video editing styles that grab attention
Qualifications
1+ Years Experience writing high-converting copy and developing creative strategies for health/supplement D2C brands or e-commerce companies spending heavily on Meta ads
Proven track record of creating copy and creative concepts for video ad campaigns, for brands spending over £50k/Month on Paid Social advertising and hitting acquisition/revenue targets
Strong understanding of Meta advertising platforms and creative best practices for performance marketing
Experience with creative strategy development – ability to identify winning patterns and scale successful concepts
Analytical mindset with a track record of using performance data to inform and optimize creative decisions
AI tool proficiency – demonstrated experience using AI to enhance creative productivity and generate concepts at scale
Compensation & PerksSalary: £45,000 to £65,000 (dependent on experience) + Performance Bonus (Up to 50%)
Growth Opportunities (Rapidly develop your skills & career in a company that is driven by innovation and is growing fast)
Vitality Private Health Insurance
Direct access to Founder
Free Elavate Products Monthly
Why Work at Elavate?Elavate is one of the fastest-growing Supplement brands in the UK and we have an ambitious goal of reaching £100 Million in annualised revenue by the end of 2026.
We\’re not just dreaming big, we have a clear strategy & momentum to get there.
If you\’re excited by the prospect of building something extraordinary, if you thrive on challenges, and if you want your work to have real impact – we want to talk to you. At Elavate, we\’re not just offering a job; we\’re offering the chance to shape an industry leader from the ground up.
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Direct Response Copywriter/Creative Strategist employer: Elavate
Contact Detail:
Elavate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Direct Response Copywriter/Creative Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in direct response copywriting, especially for video ads. Understanding what resonates with your target audience, particularly women aged 35+, will give you an edge in crafting compelling messages.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used performance data to optimise copy in past roles. Being able to discuss specific metrics and outcomes will demonstrate your data-driven approach to creative strategy.
✨Tip Number 3
Brush up on your knowledge of AI tools like ChatGPT and Claude. Highlighting your proficiency in using these tools to generate creative ideas and iterate concepts can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your experience with high-budget Meta ad campaigns. Be ready to share specific examples of how your copy contributed to achieving acquisition and revenue targets, as this aligns closely with the role's success metrics.
We think you need these skills to ace Direct Response Copywriter/Creative Strategist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Direct Response Copywriter/Creative Strategist. Familiarise yourself with the key skills required, such as exceptional copywriting and creative strategy development.
Tailor Your CV: Craft your CV to highlight relevant experience in writing high-converting copy and developing creative strategies, especially for health or wellness products. Use specific examples that demonstrate your success in similar roles.
Write a Compelling Cover Letter: In your cover letter, showcase your understanding of marketing psychology and how it relates to the target audience (women 35+). Mention your proficiency with AI tools and how you've used data to inform your creative decisions.
Showcase Your Work: If possible, include a portfolio or links to previous campaigns you've worked on, particularly those involving video ads. Highlight any metrics that demonstrate your impact, such as improved click-through rates or conversion rates.
How to prepare for a job interview at Elavate
✨Showcase Your Copywriting Skills
Prepare a portfolio of your best direct response copy, especially for video ads. Be ready to discuss the thought process behind each piece and how it performed in terms of metrics like CPA and conversion rates.
✨Demonstrate Data-Driven Decision Making
Be prepared to talk about how you've used performance data to inform your creative strategies. Highlight specific examples where your analysis led to successful campaigns or optimisations.
✨Understand the Target Audience
Familiarise yourself with the target demographic (women aged 35+) and their pain points. Discuss how you would tailor messaging to resonate with them, using insights from customer behaviour and marketing psychology.
✨Familiarity with AI Tools
Since proficiency with AI tools is crucial for this role, be ready to discuss your experience with platforms like ChatGPT. Share examples of how you've used these tools to enhance your creative process and generate ideas.