At a Glance
- Tasks: Lead and scale performance marketing strategies for a fast-growing wellness brand.
- Company: Join Elavate, one of the UK's fastest-growing collagen brands.
- Benefits: Competitive salary, performance bonuses, and a £10,000 learning budget.
- Other info: Fast track promotions and equity options available for high performers.
- Why this job: Make a real impact in the booming wellness industry with innovative strategies.
- Qualifications: 2+ years in growth roles, strong analytical skills, and experience with D2C subscriptions.
The predicted salary is between 55000 - 75000 £ per year.
Your mission will be to lead and scale our performance marketing and backend optimization strategies. You will be responsible for building & optimising all growth driving levers in our D2C business, including but not limited to:
- Improving website CVR/AOV through landing page & offer tests
- Overseeing ad creative production for Meta
- Maximising customer LTV with subscription/retention optimisations
- Developing and scaling profitable acquisition channels
- Implementing effective email and SMS strategies
This is an in-person role with an expectation to work in our Kennington office 5 days a week.
Core Job Responsibilities:
- Oversee a high-performing creative production engine, managing both in-house and agency/freelance strategists to deliver a consistent flow of high converting Meta performance ad content.
- Lead all growth optimization initiatives across our D2C business, focusing on improving key metrics including LTV, CVR and AOV/RPU through systematic testing and optimization.
- Design, execute and analyze comprehensive split tests across landing pages, sales funnels, subscription offers, and retention campaigns to identify opportunities for conversion and revenue optimization.
- Own the end-to-end subscription funnel optimization, from first touchpoint through long-term retention.
- Analyze cohort data and customer behavior patterns to identify opportunities for improving retention, reducing churn, and increasing average order value across different customer segments.
- Work cross-functionally with marketing, product, and customer service teams to implement and measure the impact of new growth initiatives.
Additional Functions:
- Stay ahead of creative trends across Meta/TikTok and implement learnings into our creative strategy.
- Act as the data-driven growth leader within the team, providing strategic insights and recommendations based on test results and performance data.
- Identify and test new channels, offers, and growth tactics that can be scaled once proven successful.
- Help build and maintain a library of winning creative concepts that can be efficiently iterated upon.
- Develop and optimize our retention marketing strategy, including email flows, SMS, and win-back campaigns.
Success Metrics:
- Achieve set customer acquisition targets.
- Achieve set Year 1 LTV target.
- Improve RPU on new customer traffic to set target.
- Increase retention rates and reduce churn through optimization initiatives.
- Scale successful tests into profitable growth channels.
Core Skills:
- Deep understanding of subscription business metrics and unit economics (CVR, LTV, AOV, CAC).
- Strong understanding of direct response performance creatives (hooks, storytelling, social proof).
- Experience running and analyzing split tests across multiple variables.
- Strong analytical skills with ability to perform cohort analysis and derive actionable insights from complex data sets.
- Understanding of the Meta Ad platform at a high level and how other channels play a role in the marketing funnel.
- Strong copywriting abilities to build high-converting LPs and strong understanding of analytics tools.
Qualifications:
- 2+ years experience in growth/optimization roles for D2C subscription businesses.
- Proven track record of improving key metrics through testing and optimization.
- Experience with subscription platforms and analytics tools.
- Strong understanding of unit economics and subscription business models.
- Experience managing multiple growth experiments simultaneously.
- Health/wellness industry experience is a plus, but not required.
Compensation & Perks:
- Salary: £55,000 to £75,000 (dependent on experience) + Personal Performance Bonus (Up to 50%).
- Up to £10,000 Annual learning & Development Budget.
- Work desktop + laptop and full desk set-up.
- Vitality Private Health Insurance.
- Growth Opportunities.
- Direct access to Founder daily.
- Free Elavate products every month.
Why Work at Elavate?
- Fast Track Promotions.
- Performance Bonuses.
- Accelerated Learning / Personal Growth Opportunities + Autonomy.
- Equity Participation Option.
- Top-of-the-Market Compensation.
- Market Opportunity & Timing.
DTC Head of Performance in City of London employer: Elavate
Elavate is an exceptional employer for those looking to make a significant impact in the fast-paced wellness industry. With a strong focus on personal development, employees benefit from a generous learning budget and opportunities for rapid career advancement in a dynamic, innovative environment. Located in Kennington, our collaborative culture encourages creativity and ownership, making it an ideal place for ambitious individuals eager to grow alongside one of the UK's fastest-growing brands.
StudySmarter Expert Advice🤫
We think this is how you could land DTC Head of Performance in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Elavate and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Elavate are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Elavate on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Elavate. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace DTC Head of Performance in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Elavate. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Elavate:Show us that you’ve done your homework! In your application, briefly mention what you admire about Elavate’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Elavate
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Elavate will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Elavate, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
