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- Tasks: Lead and scale performance marketing strategies for a fast-growing wellness brand.
- Company: Join Elavate, one of the UK's fastest-growing collagen brands.
- Benefits: Competitive salary, performance bonuses, and a £10,000 learning budget.
- Why this job: Make a real impact in the booming wellness industry with innovative strategies.
- Qualifications: 2+ years in growth roles, strong analytical skills, and experience with D2C subscriptions.
- Other info: Fast track promotions and equity options available for high performers.
The predicted salary is between 55000 - 75000 £ per year.
Your mission will be to lead and scale our performance marketing and backend optimization strategies. You will be responsible for building & optimising all growth driving levers in our D2C business, including but not limited to:
- Improving website CVR/AOV through landing page & offer tests
- Overseeing ad creative production for Meta
- Maximising customer LTV with subscription/retention optimisations
- Developing and scaling profitable acquisition channels
- Implementing effective email and SMS strategies
This is an in-person role with an expectation to work in our Kennington office 5 days a week.
Core Job Responsibilities:
- Oversee a high-performing creative production engine, managing both in-house and agency/freelance strategists to deliver a consistent flow of high converting Meta performance ad content.
- Lead all growth optimization initiatives across our D2C business, focusing on improving key metrics including LTV, CVR and AOV/RPU through systematic testing and optimization.
- Design, execute and analyze comprehensive split tests across landing pages, sales funnels, subscription offers, and retention campaigns to identify opportunities for conversion and revenue optimization.
- Own the end-to-end subscription funnel optimization, from first touchpoint through long-term retention.
- Analyze cohort data and customer behavior patterns to identify opportunities for improving retention, reducing churn, and increasing average order value across different customer segments.
- Work cross-functionally with marketing, product, and customer service teams to implement and measure the impact of new growth initiatives.
Additional Functions:
- Stay ahead of creative trends across Meta/TikTok and implement learnings into our creative strategy.
- Act as the data-driven growth leader within the team, providing strategic insights and recommendations based on test results and performance data.
- Identify and test new channels, offers, and growth tactics that can be scaled once proven successful.
- Help build and maintain a library of winning creative concepts that can be efficiently iterated upon.
- Develop and optimize our retention marketing strategy, including email flows, SMS, and win-back campaigns.
Success Metrics:
- Achieve set customer acquisition targets.
- Achieve set Year 1 LTV target.
- Improve RPU on new customer traffic to set target.
- Increase retention rates and reduce churn through optimization initiatives.
- Scale successful tests into profitable growth channels.
Core Skills:
- Deep understanding of subscription business metrics and unit economics (CVR, LTV, AOV, CAC).
- Strong understanding of direct response performance creatives (hooks, storytelling, social proof).
- Experience running and analyzing split tests across multiple variables.
- Strong analytical skills with ability to perform cohort analysis and derive actionable insights from complex data sets.
- Understanding of the Meta Ad platform at a high level and how other channels play a role in the marketing funnel.
- Strong copywriting abilities to build high-converting LPs and strong understanding of analytics tools.
Qualifications:
- 2+ years experience in growth/optimization roles for D2C subscription businesses.
- Proven track record of improving key metrics through testing and optimization.
- Experience with subscription platforms and analytics tools.
- Strong understanding of unit economics and subscription business models.
- Experience managing multiple growth experiments simultaneously.
- Health/wellness industry experience is a plus, but not required.
Compensation & Perks:
- Salary: £55,000 to £75,000 (dependent on experience) + Personal Performance Bonus (Up to 50%).
- Up to £10,000 Annual learning & Development Budget.
- Work desktop + laptop and full desk set-up.
- Vitality Private Health Insurance.
- Growth Opportunities.
- Direct access to Founder daily.
- Free Elavate products every month.
Why Work at Elavate?
- Fast Track Promotions.
- Performance Bonuses.
- Accelerated Learning / Personal Growth Opportunities + Autonomy.
- Equity Participation Option.
- Top-of-the-Market Compensation.
- Market Opportunity & Timing.
DTC Head of Performance in City of London employer: Elavate
Contact Detail:
Elavate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land DTC Head of Performance in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past work and achievements. This is especially important for roles like DTC Head of Performance where demonstrating your impact on growth metrics can really set you apart.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their performance marketing strategies and come ready with ideas on how you could contribute to their growth. This shows you're not just interested in the role, but also in the company's success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at Elavate. Don’t forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace DTC Head of Performance in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in performance marketing and D2C growth. We want to see how your skills align with our mission at Elavate!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve improved key metrics like CVR, LTV, and AOV in previous roles. We love numbers that tell a story!
Be Authentic: Let your personality shine through in your application. We’re looking for high-performers who are passionate about wellness and innovation, so don’t be afraid to show us what makes you unique!
Apply Through Our Website: For the best chance of getting noticed, make sure to apply directly through our website. It helps us keep track of applications and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Elavate
✨Know Your Metrics
Before the interview, brush up on key performance metrics like CVR, LTV, and AOV. Be ready to discuss how you've improved these in past roles, as this will show your understanding of the D2C landscape and your ability to drive growth.
✨Showcase Your Creative Side
Prepare examples of successful ad creatives or campaigns you've led, especially on platforms like Meta. Highlight your process for testing and optimising these creatives, as this role heavily relies on effective marketing strategies.
✨Demonstrate Analytical Skills
Be prepared to talk about your experience with cohort analysis and how you've derived actionable insights from data. Bring specific examples of how your analytical skills have led to improved retention rates or reduced churn.
✨Align with Their Vision
Research Elavate's mission and values, particularly their focus on innovation and rapid growth. During the interview, express how your personal goals align with their ambitions, showing that you're not just looking for a job, but a place to make a real impact.