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- Tasks: Lead the creation of performance ads and innovate messaging strategies.
- Company: Join Elavate, a fast-growing supplement brand focused on women's skincare.
- Benefits: Competitive salary, health insurance, remote work, and free products monthly.
- Why this job: Be part of a dynamic team making waves in the wellness industry.
- Qualifications: 2+ years in creative production for D2C brands and strong copywriting skills.
- Other info: Opportunity to build a creative team and drive impactful marketing strategies.
The predicted salary is between 55000 - 65000 ÂŁ per year.
Salary: ÂŁ55,000 to ÂŁ65,000 Base + up to 20% Personal Performance Bonus.
Role
- Full management of our performance ads creation process (Video & Static) to ensure we exceed our Meta new customer acquisition targets.
Working Type
- Remote
About Elavate
Elavate was launched in early 2024 with a primary goal of helping women achieve their skin goals, with scienceâbacked Collagen. Since then we have rapidly grown to service over 20,000 Subscribers and have an ambitious goal of becoming the UKâs biggest Collagen brand in the next 24 months. Born out of our Founder Alex Philipâs frustration with overpriced, lowâquality collagen supplements for his mother, Elavate delivers a superior, affordable product that actually works and tastes great. Weâre quickly becoming one of the most recognised Collagen brands on social media in the UK and are just getting started. This is a careerâdefining opportunity to join a highâgrowth supplement brand with massive upside potential.
Core Job Responsibilities
- Fully in charge of ideating, scripting and briefing new ad concepts based on data inside our Meta Ad Account.
- Monitor competitor ad creatives, platformâspecific best practices and adâaccount performance trends to create new ad creative ideas.
- Understand our customersâ language and pain points, creating brandânew angles/messaging styles that speak directly to that customer avatar.
- Iterate winning ad creatives at scale to produce dozens of hook, body and avatar variations.
- Fully manage endâtoâend production of performance creative assets, including sourcing creators, briefing editors, revising and optimising content.
Additional Functions
- Act as a creative thought leader within the Growth team, providing strategic insights and recommendations to stakeholders.
- Identify opportunities to expand Elavateâs reach through new platforms, content formats and audience segments.
- Build and maintain a library of highâperforming creative assets to streamline production processes.
- Opportunity to build and lead a creative team as the company scales.
Success Metrics
- Achieve set CPA & volume targets (performance bonuses tied to overâperformance).
- Efficient delivery of creative assets at scale that meet or exceed our advertising goals.
Core Skills
- Strong copywriting skills, ideally in a directâresponse style.
- Marketing first principles: understanding what motivates purchase behaviour.
- A creative mind to brief visual hook ideas and videoâediting styles that grab attention.
- Dataâdriven: ability to pore over reports, analytics and dashboards to guide decisions.
- Leveraging AI tools to help brief hook and adâcopy ideas and come up with new concepts.
- Project management & clear communication with relevant stakeholders (video editors, creators, etc.).
Qualifications
- 2+ years managing the full UGC production process for a health/supplement D2C brand.
- Managed creative production for a brand spending over ÂŁ200k/month on paidâsocial advertising with a proven track record of hitting acquisition and revenue targets.
- Strong understanding of paidâmedia platforms (Meta specifically).
- Analytical mindset with a track record of using performance data to inform and optimise creative decisions.
- Basic Figma/Canva experience to create static ads is a plus.
- A passion for health & wellness or skincare is a plus.
Benefits
- Growth opportunities (rapid skill and career development in a company driven by innovation and fast growth).
- Work desk setâup with desktop + laptop (dual monitor, ergonomic chair and standing desk option).
- Vitality private health insurance.
- Direct access to the founder.
- Free Elavate products monthly.
Why Work at Elavate?
Elavate is one of the fastestâgrowing supplement brands in the UK with an ambitious goal of reaching ÂŁ100 million in annualised revenue by the end of 2026. Weâre not just dreaming big â we have a clear strategy and momentum to get there.
Seniority level: MidâSenior level
Employment type: Fullâtime
Job function: Marketing and Sales
Industries: Food and Beverage Retail
DTC Creative Strategist & Copywriter employer: Elavate Superfoods
Contact Detail:
Elavate Superfoods Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land DTC Creative Strategist & Copywriter
â¨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at Elavate or similar brands. A friendly chat can open doors and give you insider info that could help you stand out.
â¨Tip Number 2
Show off your creativity! When you get the chance to interview, bring examples of your past work, especially any performance ads you've created. This will demonstrate your skills and give them a taste of what you can bring to the table.
â¨Tip Number 3
Be data-savvy! Brush up on how to interpret ad performance metrics. Being able to discuss how you've used data to drive creative decisions will impress the hiring team and show you're right for the role.
â¨Tip Number 4
Apply through our website! Itâs the best way to ensure your application gets seen. Plus, it shows youâre genuinely interested in being part of the Elavate team. Donât miss out on this opportunity!
We think you need these skills to ace DTC Creative Strategist & Copywriter
Some tips for your application đŤĄ
Show Off Your Copywriting Skills: Make sure your application showcases your strong copywriting skills. Use direct-response style writing to grab our attention right from the start. Remember, we want to see how you can communicate effectively and creatively!
Tailor Your Application: Donât just send a generic application! Tailor your CV and cover letter to highlight your experience with UGC production and performance ads. We love seeing how your background aligns with our goals at Elavate.
Be Data-Driven: Weâre all about using data to inform decisions, so make sure to mention any experience you have with analytics and performance metrics. Show us how you've used data to optimise creative decisions in the past!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you donât miss out on any important updates. Plus, itâs super easy!
How to prepare for a job interview at Elavate Superfoods
â¨Know Your Stuff
Before the interview, dive deep into Elavate's brand story and their products. Understand their mission to help women achieve their skin goals with collagen. This will not only show your genuine interest but also help you align your creative ideas with their vision.
â¨Showcase Your Creativity
Prepare a portfolio that highlights your best work in performance ads, especially in the health and wellness sector. Include examples of how you've used data to inform your creative decisions. Be ready to discuss your thought process behind each piece and how it contributed to achieving specific targets.
â¨Speak Their Language
Familiarise yourself with the customer avatar Elavate targets. Think about their pain points and how your copy can address them. During the interview, demonstrate your understanding of their audience by suggesting potential ad angles or messaging styles that resonate with them.
â¨Be Data-Driven
Elavate values a data-driven approach, so come prepared to discuss how you've used analytics in past roles to optimise ad performance. Bring examples of metrics you've tracked and how they influenced your creative strategies. This will show that you can blend creativity with analytical thinking.
