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For Companies At a Glance
- Tasks: Create high-converting video ads for Meta campaigns that drive customer acquisition.
- Company: Join Elavate Superfoods, the UK's fastest-growing collagen brand.
- Benefits: Remote work options, creative freedom, and recognition for your impactful edits.
- Why this job: Make a real impact while building a portfolio of proven, high-converting video ads.
- Qualifications: 2+ years of direct response video editing experience, especially in health/wellness.
- Other info: Fast-paced environment with opportunities for rapid growth and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Direct Response Video Editor at Elavate Superfoods. Create high-converting, direct response video ads to help reach Meta new customer acquisition targets. You will be the creative engine behind our video advertising, turning scripts and briefs from strategists into scroll-stopping, conversion-focused content. Location: Remote or In-Office (London).
Responsibilities
- Edit high-converting direct response video ads primarily for Meta (Facebook/Instagram) campaigns.
- Transform raw UGC footage and B-roll into compelling 2-5 minute video ads that drive conversions.
- Create multiple variations of winning video concepts by editing different hooks, bodies, and CTAs from the same raw footage.
- Execute rapid iteration cycles — producing 10+ video variations per week to feed our testing pipeline.
- Follow proven direct response editing frameworks that have generated revenue for D2C brands.
- Collaborate with creative strategists to bring scripts and briefs to life through visual storytelling.
- Maintain brand consistency while optimizing for performance metrics (CTR, CPM, CPA).
- Work with AI voiceovers, stock footage, and brand assets to create complete ad experiences.
Video Types You’ll Edit
- VSL (Video Sales Letter) Content
- Long-form video sales letters (3 to 10 minutes)
- Multi-part storytelling with strong conversion focus
- UGC-Style Creator Ads
- Talking head testimonials with product B-roll integration
- Before/after transformation stories
- Educational content with visual demonstrations
- Reaction videos to authority figures/studies
- AI-Generated Content
- Creating visual assets using AI tools
- Generating video content with AI workflows
- Combining AI-generated elements with live footage
- Optimizing prompts for brand-consistent visuals
- Authority Figure/Expert Content
- Doctor/dermatologist testimonials and reactions
- Educational content with medical backing
- Anti-establishment messaging where appropriate
Technical Requirements
- Software Proficiency (Preferred)
- Video Editing Software (CapCut, Final Cut Pro, Adobe Premiere Pro)
- AI Tools (ElevenLabs, Runway, etc. for voiceovers and assets)
- Midjourney (AI-generated graphics and visuals)
- Veo/Runway (AI video generation and motion graphics)
Direct Response Editing Expertise
- Hook Creation & Testing
- Edit multiple hook variations (3-5 per video) for A/B testing
- Understand the psychology of scroll-stopping openings
- Create pattern interrupts and curiosity gaps
- Pacing & Retention
- Fast-paced editing to maintain attention
- Strategic use of jump cuts, zoom-ins, and visual variety
- Awareness of attention spans and drop-off points
- CTA Integration
- Seamless integration of call-to-action messaging
- Creating urgency through visual and audio cues
- Product showcase timing for maximum impact
- Performance Optimization
- Edit for different audience segments (e.g., menopause, anti-aging, joints)
- Understand which visual elements drive conversions
- Optimize for different funnel stages (TOF, MOF, BOF)
- Analyze Facebook Ads Manager data to identify performance patterns
- Suggest creative improvements based on CTR, CPM, CPA, and engagement metrics
- Data-driven iteration using ad performance data
Success Metrics
- Achieve target video performance
- Maintain high output volume — 10+ hook variations per week
- Improve creative performance through systematic testing and optimization
- Reduce production time while maintaining quality
Qualifications
Required Experience
- 2+ years editing direct response video ads for high-spending D2C e-commerce brands
- Experience with health/supplement/wellness brands preferred
- Meta advertising experience — understanding what performs on Facebook/Instagram
- Facebook Ads Manager proficiency — comfortable reviewing campaign data and suggesting creative optimizations
- High-volume editing experience
- VSL editing experience (3-10 minutes)
- Portfolio demonstrating direct response video editing with performance metrics
Skills & Attributes
- Attention to detail while working quickly
- Creative problem-solving to maximize limited footage
- Data-driven mindset — willing to test and iterate based on performance
- Strong remote collaboration communication
- Adaptability to changing priorities and urgent requests
- Analytical thinking — interpret ad performance data and translate insights into creative improvements
- AI prompt engineering for brand-consistent visuals
Why This Role Is Perfect for Ambitious Video Editors
Portfolio Building
- Expose content to millions of UK women
- Build a portfolio of proven, high-converting video ads
- Develop expertise in health/wellness niche
Impact & Ownership
- Your edits directly drive revenue and company growth
- Creative freedom within proven frameworks
- Recognition and rewards for performance improvements
Application Requirements
- Portfolio Guidelines – Submit portfolio/reel showcasing direct response video ads (short-form and VSL)
- Cover Letter explaining experience with high-spending D2C health/wellness brands
- AI content examples (Midjourney/Veo) if applicable
Next Steps
We’re looking to hire immediately for this role. Elavate is growing rapidly and needs someone who can hit the ground running.
For ambitious video editors who:
- Want to work on campaigns with massive reach and impact
- Thrive in fast-paced, data-driven environments
- Are excited about building something extraordinary from the ground up
- Want their work to contribute to helping thousands of women feel confident and healthy
This is your opportunity to join the UK\’s fastest-growing collagen brand.
If you\’re ready to take your video editing career to the next level and make a real impact, we want to hear from you.
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Direct Response Video Editor employer: Elavate Superfoods
Contact Detail:
Elavate Superfoods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Direct Response Video Editor
✨Tip Number 1
Get your portfolio in tip-top shape! Make sure it showcases your best direct response video ads, especially those that have driven conversions. We want to see your creativity and how you’ve used different hooks and CTAs to grab attention.
✨Tip Number 2
Network like a pro! Reach out to other video editors and professionals in the health and wellness space. Join online communities or forums where we can share tips and opportunities. You never know who might have a lead on a job!
✨Tip Number 3
Practice makes perfect! Keep editing and experimenting with different styles and techniques. Try creating variations of your videos to see what works best. This will not only sharpen your skills but also give you fresh content for your portfolio.
✨Tip Number 4
Apply through our website! We’re looking for passionate video editors who can hit the ground running. Don’t hesitate to showcase your unique style and how you can contribute to our mission of helping women feel confident and healthy.
We think you need these skills to ace Direct Response Video Editor
Some tips for your application 🫡
Showcase Your Best Work: When you’re putting together your portfolio, make sure to highlight your best direct response video ads. We want to see your creativity and how you've driven conversions in the past, so pick pieces that really showcase your skills!
Tailor Your Cover Letter: Your cover letter is your chance to shine! Make it personal and relevant to the role by explaining your experience with high-spending D2C health and wellness brands. We love seeing how your background aligns with what we do at Elavate.
Be Data-Driven: We’re all about performance here, so don’t shy away from sharing metrics in your application. If you’ve improved CTR or reduced production time in previous roles, let us know! It shows you understand the importance of data in video editing.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the easiest way for us to keep track of your application and ensures you get all the latest updates. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Elavate Superfoods
✨Know Your Tools
Familiarise yourself with the video editing software mentioned in the job description, like CapCut, Final Cut Pro, and Adobe Premiere Pro. Being able to discuss your proficiency and any projects you've completed using these tools will show that you're ready to hit the ground running.
✨Showcase Your Portfolio
Prepare a portfolio that highlights your best direct response video ads, especially those that have driven conversions. Include metrics where possible to demonstrate your impact. This is your chance to shine, so make sure it’s easy to navigate and visually appealing!
✨Understand Direct Response Editing
Brush up on the principles of direct response editing, particularly how to create engaging hooks and effective CTAs. Be ready to discuss your approach to A/B testing and how you’ve used data to optimise video performance in past projects.
✨Be Ready to Collaborate
Since this role involves working closely with creative strategists, be prepared to talk about your collaboration experiences. Share examples of how you’ve turned scripts into compelling videos and how you handle feedback to improve your work.
