At a Glance
- Tasks: Lead email marketing programs to boost user engagement and drive conversions.
- Company: Join Elastic, a leading Search AI company transforming data into insights.
- Benefits: Enjoy competitive pay, flexible schedules, generous vacation, and health coverage.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Make an impact with innovative marketing strategies in a dynamic tech environment.
- Qualifications: 6+ years in email marketing and strong Marketo skills required.
The predicted salary is between 60000 - 75000 £ per year.
Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter.
We're looking for a seasoned Lifecycle Marketing Manager to own and grow product-led email programs that drive user acquisition, activation, adoption, and expansion. You'll translate product signals and user behavior into timely, relevant email experiences, and use data to continuously improve conversion and engagement across the funnel. This is a hands‑on role that spans strategy, content, and automation execution. You'll work closely with Product, Product Marketing, Marketing Operations, Analytics, and regional marketing teams to deliver email programs that move the needle.
What You Will Be Doing
- Own end-to-end email program execution: audience sourcing, nurture flow design, automation, and triggered messaging.
- Design and run A/B and multivariate tests to optimize subject lines, messaging, timing, and conversion.
- Scale product‑led lifecycle programs across global regions and user segments.
- Write and edit compelling email copy for developer, technical, and business audiences — adapting tone and messaging to persona and lifecycle stage.
- Partner with Product and Product Marketing to translate complex product capabilities into clear, benefit‑driven messaging.
- Manage content review and approval workflows across Legal, Compliance, Product, and regional stakeholders.
- Maintain a modular content library to accelerate execution and support localization.
- Build and manage end‑to‑end automated nurture programs in Marketo, including smart campaigns, trigger‑based flows, segmentation, and engagement programs.
- Implement product telemetry‑ and behavior‑based triggers to activate timely messaging at key lifecycle moments.
- Ensure program architecture is scalable, well‑documented, and follows deliverability best practices.
- Drive measurable improvement in trial‑to‑paid conversion rate through targeted nurture programs.
- Build and optimize onboarding, feature adoption, and re‑engagement sequences.
- Develop localized nurture tracks to support global audiences across distinct use cases and personas.
- Maintain QA, deliverability standards, and compliance with global email regulations.
- Contribute to documentation and best practices that support repeatable, scalable execution.
What You Bring
- 6+ years of email marketing experience, with a strong track record in lifecycle marketing.
- 5+ years of hands‑on Marketo experience, including building complex nurture architectures.
- Demonstrated ability to drive measurable outcomes: conversion rate improvement, pipeline influence, or engagement lift.
- Experience working in or alongside product‑led growth (PLG) motions.
- Strong copywriting skills with the ability to write for technical audiences without losing clarity.
- Comfort working with product telemetry data and behavioral signals to inform messaging strategy.
- Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously.
- Collaborative by nature, with experience coordinating across cross‑functional teams in a fast‑paced environment.
Additional Information – We Take Care of Our People
As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.
We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.
- Competitive pay based on the work you do here and not your previous salary.
- Health coverage for you and your family in many locations.
- Ability to craft your calendar with flexible locations and schedules for many roles.
- Generous number of vacation days each year.
- Increase your impact – We match up to $2000 (or local currency equivalent) for financial donations and service.
- Up to 40 hours each year to use toward volunteer projects you love.
- Embracing parenthood with minimum of 16 weeks of parental leave.
Different people approach problems differently. We need that. Elastic is an equal opportunity/affirmative action employer committed to diversity, equity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.
We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email. We will reply to your request within 24 business hours of submission.
Lifecycle Marketing Manager - Self Service Cloud in London employer: Elasticsearch
Elastic is an exceptional employer that champions a diverse and inclusive work culture, allowing employees to thrive in a flexible environment. With competitive pay, comprehensive health coverage, and generous vacation days, we prioritise the well-being of our team members while offering ample opportunities for professional growth. Join us in a role where your contributions directly impact our innovative search AI solutions, all while enjoying the balance of great work and life.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle Marketing Manager - Self Service Cloud in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Elasticsearch and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Elasticsearch are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Elasticsearch on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Elasticsearch. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lifecycle Marketing Manager - Self Service Cloud in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Elasticsearch. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Elasticsearch:Show us that you’ve done your homework! In your application, briefly mention what you admire about Elasticsearch’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Elasticsearch
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Elasticsearch will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Elasticsearch, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
