At a Glance
- Tasks: Lead SEO and content performance strategy for cutting-edge developer content.
- Company: Join Elastic, a leader in Search AI technology used by Fortune 500 companies.
- Benefits: Enjoy competitive pay, health coverage, flexible schedules, and generous vacation days.
- Other info: Diverse, inclusive culture with excellent career growth opportunities.
- Why this job: Make a real impact by optimising technical content that helps developers succeed.
- Qualifications: 5+ years in technical content strategy and strong data analysis skills required.
The predicted salary is between 36000 - 60000 £ per year.
Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.
What is The Role: We are looking for a Senior Content Optimization Manager to lead our SEO, GEO/AEO (Generative Engine Optimization), and content performance strategy. This isn’t a traditional marketing SEO role; it requires a technical approach to understand complex articles and developer workflows, and strong data analysis skills. You will be joining the Developer Content Programs team. We produce, manage, and amplify high-quality technical content across our 3 Labs: Elasticsearch Labs, Observability Labs, and Security Labs. We also own the Elastic Dev X account and the Community YouTube channel. Our goal is to provide genuine technical value to practitioners (devs, SREs, and SOC analysts) by delivering content that is deep, accurate, and helpful. It will be your job to optimize the Labs content and make sure it's discoverable (whether on Google or in LLMs like ChatGPT and Gemini), and then measure its performance and implement any insights. You’ll partner closely with our core team, as well as all of the engineers writing content and the broader PMM, SEO/GEO and content strategy teams at Elastic. If you're a strategic problem solver, seasoned SEO specialist, data lover and gifted communicator - we’d love to meet you.
What You Will Be Doing:
- Content optimization: You will manage the end-to-end optimization and performance tracking of approximately 80 articles a month across our three Labs. This includes optimizing 40 articles pre-publication to select the optimal title, URL and internal headings based on keyword and prompt data. This will be followed by round II revisions three months post publication to analyze performance and refine the articles based on actual user queries and behavior.
- Advanced analytics & reporting: Be responsible for the monthly analytics reports, synthesizing insights from multiple dashboards (GSC, GA4 / LookerStudio, Profound, Semrush AIO, Tableau, FullStory, etc). You will also track and optimize the performance of our CTAs and Autolinks to ensure our technical content effectively guides developers to the next step in their journey.
- GEO & AI discovery experiments: Lead innovative experiments to determine what helps Elastic's content show up more frequently in LLMs. You will own our current LLM experiments on 3rd party platforms (like Medium) and develop data-backed strategies to ensure our Labs are cited as the primary "source of truth" by AI agents. You'll partner closely with our GEO program leader on this.
- Competitor research & analysis: Perform regular competitor gap analysis to identify technical topics where Elastic can lead.
- Content ideation & brainstorms: You will work closely with our team’s technical lead and multi-functional contributors to inform our writing roadmap, using search volume, trending developer interests, and AI "share of voice" data to prioritize work.
- Site health & infrastructure: Coordinate with Web and Design teams to resolve technical SEO/GEO issues like 404s and broken links, and continuously optimize our site based on the latest research, ensuring our technical ecosystem remains a high-performant environment for discovery.
- Newsletter strategy & growth: Be responsible for our monthly Labs newsletters and the Developer Community newsletter. You will write the newsletters and analyze their performance to determine which technical topics resonate most and optimize distribution to increase community engagement.
What You Bring:
- 5+ years of experience: A proven track record in technical content strategy, SEO and data-heavy digital optimization within the high-tech sector.
- Data orientation: You love numbers. Advanced proficiency with Excel/Sheets, GA4, Google Search Console, SEMrush / Ahrefs, and LLM-tracking platforms (e.g., Profound). You live for finding the "why" behind the data.
- Tech savvy: You can read a technical blog about vector search or eBPF and understand it, identify the important keywords and relevant prompts and rewrite it well. You have a willingness to learn about the technology behind all 3 of our solutions: Search, Observability and Security.
- Deep understanding of B2B or developer-focused search ecosystems; experience with documentation-heavy or technical content is a plus.
- Native-level proficiency in English, both spoken and written, and extensive experience editing content (grammar + flow).
- Proven ability to drive cross-functional alignment and comfortable working in a fully distributed global organization.
Bonus Points:
- Experience with LLM optimization, retrieval systems, semantic search, or vector-based information architecture.
- SEMrush certification, Screaming Frog (web crawler) experience, or a portfolio of technical content.
- Experience working with developer tools, AI/ML products, or open-source ecosystems.
Additional Information - We Take Care of Our People: As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do. We strive to have parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our people is the right thing to do.
- Competitive pay based on the work you do here and not your previous salary
- Health coverage for you and your family in many locations
- Ability to craft your calendar with flexible locations and schedules for many roles
- Generous number of vacation days each year
- Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with a minimum of 16 weeks of parental leave
Equal Opportunity Statement: Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation. We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co. We will reply to your request within 24 business hours of submission.
Senior Content Optimization Manager - Developer Programs employer: elastic
Elastic is an exceptional employer that fosters a collaborative and innovative work culture, particularly for those in the Senior Sales Ops & Strategy role within the UK Public Sector. Employees benefit from comprehensive growth opportunities, competitive compensation, and a supportive environment that encourages professional development and teamwork, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content Optimization Manager - Developer Programs
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for elastic and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like elastic are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with elastic on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at elastic. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Content Optimization Manager - Developer Programs
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit elastic. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of elastic:Show us that you’ve done your homework! In your application, briefly mention what you admire about elastic’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at elastic
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at elastic will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At elastic, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
