At a Glance
- Tasks: Lead marketing strategy for UK & Ireland, driving growth in animal health sectors.
- Company: Join a leading animal health company with a commitment to innovation and teamwork.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Dynamic team environment with significant career advancement potential.
- Why this job: Shape the future of animal health marketing and make a real impact.
- Qualifications: 10+ years in leadership roles within regulated industries, strong strategic marketing skills.
The predicted salary is between 60000 - 80000 £ per year.
Head of Marketing, UK & Ireland
As Head of Marketing, UK & Ireland, you will lead the UK & Ireland marketing organisation as a senior member of the commercial leadership team, shaping strategy across companion animal and farm animal categories to deliver growth, market share, and strong commercial execution.
In this role, you will translate market insight into local action, partner closely with commercial and technical leaders, and set the direction for a team of 20+ marketers across Pet Health Veterinary, Pet Health over-the-counter (OTC), Ruminant, and Pig & Poultry categories.
Responsibilities
- Lead the annual UK & Ireland marketing strategy, brand plans, and long-range profit forecasts across companion animal and farm animal portfolios, using market insights, portfolio prioritisation, and return‑on‑investment analysis to drive growth and market share.
- Lead omnichannel marketing strategy, including digital health tools, e‑commerce platforms, customer segmentation, advanced analytics, and forecasting to improve customer experience and execute major product launches.
- Partner with the General Manager, Chief Financial Officer, Head of Sales, and Head of Technical Services to align commercial priorities, manage marketing operating expense budgets, guide pricing and product mix decisions, and convert marketing activity into top‑line growth and margin expansion.
- Build and lead a high‑performing UK & Ireland marketing organisation of 20+ team members, with 9‑11 direct reports, through coaching, talent development, performance management, and succession planning.
- Represent the UK & Ireland affiliate with international marketing teams and external stakeholders, including Key Opinion Leaders (KOLs), while ensuring marketing practices comply with the National Office of Animal Health (NOAH) Code of Practice and applicable laws.
Qualifications
- Bachelor’s degree in Life Sciences or Business.
- A minimum of 10 years of progressive leadership experience in animal health or a similar regulated industry.
- Experience leading large marketing organisations, including teams of 20+ people across managers and individual contributors.
- Demonstrated experience managing a significant profit and loss (P&L) and marketing operating expense budget.
- Strong strategic marketing capability across omnichannel execution, advanced analytics, and marketing compliance, including the National Office of Animal Health (NOAH) Code of Practice and applicable laws.
- Preferred Qualifications
- Master of Business Administration (MBA) or Chartered Institute of Marketing (CIM) qualification.
- Experience leading major product launches in a competitive animal health, veterinary, or livestock environment.
- Experience partnering closely with Sales, Finance, and Technical teams on pricing, portfolio optimisation, and commercial planning.
- Additional Information
Travel: Up to 40% within the UK & Ireland, with occasional global travel. Location: Hook, UK – hybrid.
EEO Statement
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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Head Of Marketing Uk And Ireland in Reading employer: Elanco
Elanco is an excellent employer that champions a diverse and inclusive workplace culture, making it an ideal environment for professionals seeking to make a meaningful impact in the field of quality control. Located in Liverpool, employees benefit from a collaborative atmosphere that encourages continuous improvement and offers ample opportunities for personal and professional growth, alongside the chance to engage in strategic initiatives across a global laboratory network.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Marketing Uk And Ireland in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Elanco and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Elanco are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Elanco on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Elanco. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head Of Marketing Uk And Ireland in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Elanco. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Elanco:Show us that you’ve done your homework! In your application, briefly mention what you admire about Elanco’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Elanco
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Elanco will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Elanco, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
