At a Glance
- Tasks: Lead the digital strategy for Elanco's global web products and enhance user experience.
- Company: Join Elanco, a global leader in animal health dedicated to innovation and diversity.
- Benefits: Enjoy a hybrid work environment, competitive salary, and opportunities for professional growth.
- Other info: Collaborate globally across diverse teams and cultures in a dynamic work setting.
- Why this job: Make a real impact on animal health while working with cutting-edge technology.
- Qualifications: 7+ years in digital product management with strong leadership and technical skills.
The predicted salary is between 70000 - 90000 £ per year.
At Elanco (NYSE: ELAN) – it all starts with animals! As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People. We pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights. Making animals’ lives better makes life better – join our team today!
Your role: Senior Product Manager for Global Web Products
As the Senior Product Manager for Global Web Products, you will lead the strategic vision, lifecycle management, and execution of Elanco’s global digital ecosystem. Your scope is large: you will own the overarching digital experience across our pet health, veterinary professional, farm/food animal, and corporate portals worldwide. This is a highly visible leadership role requiring a rare blend of deep technical literacy and exceptional stakeholder management. You will modernize and scale our web presence using a modern, decoupled architecture, anchoring our content delivery on a modern headless CMS infrastructure (Kontent.ai). To succeed, you must be a master of influence, capable of aligning regional business leaders across global time zones and leading massive, distributed engineering teams to deliver world‑class digital experiences.
Your Responsibilities:
- Unified Vision: Define and execute a cohesive global product strategy for Elanco’s entire web estate, balancing the unique regulatory and commercial needs of Pet, Vet, Farm, and Corporate channels.
- Platform Scale: Drive the evolution of our central web platform, ensuring it acts as a scalable, repeatable engine for localized brand sites, technical portals, and corporate hubs.
- Data-Driven Prioritization: Build, manage, and ruthlessly prioritize a multi-quarter product backlog, translating fragmented global requests into a single, high-impact roadmap.
- CMS Leadership: Serve as the global business owner and champion for our Headless CMS (Kontent.ai). Establish governance models, content modeling best practices, and taxonomy standards to empower content authors globally.
- Performance & SEO: Partner with engineering to leverage decoupled architecture to maximize site performance, Core Web Vitals, security, compliance, and global Answer Engine Optimization (AEO).
- Large-Scale Delivery: Lead, inspire, and manage large, multi-disciplinary engineering teams (front-end, back-end, QA, and DevOps) across internal staff and system integration partners.
- Agile at Scale: Foster a high-velocity, continuous-delivery engineering culture. Ensure technical debt is balanced effectively against net-new feature delivery.
- Cross-Time Zone Alignment: Seamlessly collaborate with marketing, commercial operations, regulatory, and corporate affairs teams across North America, LATAM, EMEA, and APAC.
- Influence Without Authority: Navigate complex matrixed environments to align diverse stakeholders—from corporate executives to regional veterinary marketing managers—on common platform standards, minimizing duplicate regional engineering spend.
What You Need to Succeed (minimum qualifications):
- Years of Experience: 7+ years of digital product management experience, with at least 3+ years managing enterprise-scale web applications or core platform products.
- Scale & Reach: Proven track record of managing high-traffic web ecosystems across multiple geographies, languages, and strict regulatory environments (e.g., animal health, healthcare, pharma, or fintech).
- Engineering Leadership: Demonstrated experience directing and influencing large engineering footprints (20+ developers) in an Agile/Scrum framework.
- Modern Web Architecture: Deep understanding of headless/JAMstack architectures, APIs, and modern frontend frameworks.
- Headless CMS: Direct, hands‑on experience implementing or managing enterprise headless content management systems (specifically Kontent.ai, Contentful, or Strapi).
- Data & Identity Integration: Familiarity with integrating web platforms with backend services, Customer Data Platforms (CDPs), CRM (e.g., Salesforce), and identity providers.
- Elite Communication: Exceptional verbal and written communication skills, with a proven ability to distill complex architectural decisions into business value for non‑technical executives.
- Global Empathy: Cultural awareness and flexibility to effectively manage workflows and meetings across widely varied global time zones.
- Strategic Execution: Strong analytical mindset with the ability to define, track, and report on North Star metrics (e.g., deployment velocity, engagement rates, conversion, and platform uptime).
Additional Information:
- Travel: 0-10%
- Location: Hook, UK - Hybrid Work Environment
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
Senior Product Manager – Global Web in Hook employer: Elanco
Elanco is an exceptional employer that champions innovation and inclusivity, making it a fantastic place for professionals seeking to make a meaningful impact in animal health. With a strong commitment to employee growth, you will have the opportunity to work alongside dynamic teams in a hybrid environment, driving global digital strategies that enhance the lives of animals and their owners. Join us in Hook, UK, where your contributions will be valued, and your career can flourish in a supportive and diverse culture.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager – Global Web in Hook
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Elanco!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Elanco would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Elanco through your school's career services!
We think you need these skills to ace Senior Product Manager – Global Web in Hook
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Senior Product Manager – Global Web, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Senior Product Manager – Global Web position at Elanco. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Elanco
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
