At a Glance
- Tasks: Lead the strategy for Elanco's marketing technology ecosystem and enhance customer engagement.
- Company: Join Elanco, a global leader in animal health dedicated to innovation and diversity.
- Benefits: Enjoy a hybrid work environment, competitive salary, and opportunities for professional growth.
- Other info: Be part of a diverse team that values new ideas and champions inclusivity.
- Why this job: Make a real impact on animal health while working with cutting-edge marketing technologies.
- Qualifications: 5+ years in digital product management with expertise in B2B or B2C SaaS ecosystems.
The predicted salary is between 60000 - 80000 £ per year.
At Elanco (NYSE: ELAN) – it all starts with animals! As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People. At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights. Making animals’ lives better makes life better – join our team today!
Your role: As the Product Manager for Global MarTech & Engagement Platforms, you will be the strategic architect of Elanco’s marketing technology ecosystem. Your role is to own the "connective tissue” the suite of SaaS-based platforms that drive customer engagement, education, and conversion. You will manage a diverse portfolio of enterprise tools, including our Learning Management System (Docebo), webinar platforms (On24), video hosting (Wistia) and few other key engagement platforms. This role combines product management with operational leadership, ensuring our global marketing teams have a seamless, high-performing set of capabilities to reach pet owners, veterinarians, and farmers worldwide.
Your Responsibilities:
- SaaS Portfolio Management: Lead the lifecycle, integration, and optimization of Elanco’s marketing SaaS stack (including Docebo, On24, Wistia, Pear Commerce, and Ahrefs).
- Engagement Roadmap: Define the strategy for how these "bolt-on" technologies enhance the customer journey, ensuring they are globally scalable yet locally relevant.
- Usage and Analysis: Analyze traffic, usage and other engagement data across communication channels and provide readouts and provide key actions.
- Vendor Excellence: Manage relationships with key technology partners, ensuring service level agreements (SLAs) are met and Elanco is leveraging the latest platform innovations.
- Data-Driven Growth: Utilize tools like Google Analytics, Microsoft Clarity, and ObservePoint to monitor platform health and user engagement, translating data into actionable web product improvements.
- Privacy & Security First: Act as the primary product liaison for Legal and Privacy stakeholders, ensuring all engagement platforms (e.g., Trustseal, Preference Centers) meet global regulatory standards (GDPR, CCPA, etc.).
- Process Optimization: Inherit and evolve the "Ops Lead" responsibilities, streamlining how marketing teams request, onboard, and utilize new technologies.
- Global Collaboration: Serve as the primary point of contact for OUS (Outside the US) stakeholders in the UK, EMEA, and APAC, ensuring their unique market needs are reflected in the global stack.
What You Need to Succeed (minimum qualifications):
- Years of Experience: 5+ years in digital product management or marketing operations, with a heavy focus on B2B or B2C SaaS ecosystems.
- MarTech Expertise: Proven track record of managing complex marketing stacks in a global, matrixed environment.
- SaaS Integration: Strong understanding of how third-party SaaS tools integrate with core web platforms via APIs, scripts, and data layers.
- Analytics & SEO: Proficiency in Google Analytics, SEO tools (Ahrefs), and user behavior tracking (Clarity/Hotjar).
- Compliance Knowledge: Familiarity with global data privacy laws and their impact on marketing technology.
- Operational Rigor: Ability to manage multiple competing priorities and vendors while maintaining a focus on ROI and performance.
- Stakeholder Influence: Skilled at navigating complex legal and privacy requirements to find "yes" for the business.
- Global Mindset: Ability to work effectively across time zones, specifically bridging the gap between UK/EMEA requirements and Global HQ.
Additional Information:
- Travel: 0-10%
- Location: Hook, UK - Hybrid Work Environment
Don’t meet every single requirement? Studies have shown underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
Elanco may use automated tools, including AI, to support parts of our recruitment process, such as reviewing applications against job‑related criteria and/or transferrable skills. These tools help ensure a consistent, structured evaluation, but they do not make hiring decisions. All decisions involve a human reviewer. For more information on how we handle personal data, please see our Elanco Workforce Privacy Notice.
Product Manager – Global MarTech & Engagement Platforms in Hook employer: Elanco
Elanco is an exceptional employer that champions innovation and inclusivity, making it a fantastic place for professionals seeking to make a meaningful impact in animal health. With a hybrid work environment in Hook, UK, employees benefit from a diverse culture that fosters personal growth and collaboration across global teams, while also enjoying opportunities to enhance their skills in a dynamic and supportive setting. Join us to be part of a mission-driven company where your contributions truly matter and help enrich the lives of animals and their owners.
StudySmarter Expert Advice🤫
We think this is how you could land Product Manager – Global MarTech & Engagement Platforms in Hook
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Elanco!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Elanco would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Elanco through your school's career services!
We think you need these skills to ace Product Manager – Global MarTech & Engagement Platforms in Hook
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Manager – Global MarTech & Engagement Platforms, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Manager – Global MarTech & Engagement Platforms position at Elanco. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Elanco
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
