At a Glance
- Tasks: Lead the strategy for Elanco's marketing tech platforms and enhance customer engagement.
- Company: Join a global leader in animal health with a focus on innovation.
- Benefits: Enjoy a hybrid work environment, competitive salary, and growth opportunities.
- Other info: Collaborate across time zones and engage with diverse teams worldwide.
- Why this job: Shape the future of marketing technology while making a real impact globally.
- Qualifications: 5+ years in digital product management with SaaS experience required.
The predicted salary is between 60000 - 80000 £ per year.
Your Role: You will be the strategic architect of Elanco’s marketing technology ecosystem, owning the connective tissue of SaaS-based platforms that drive customer engagement, education, and conversion. You will manage a diverse portfolio of enterprise tools, including Docebo, On24, Wistia, Pear Commerce, Ahrefs, and other key engagement platforms, ensuring a seamless, high-performing set of capabilities for global marketing teams worldwide.
Your Responsibilities:
- SaaS Portfolio Management – Lead the lifecycle, integration, and optimization of the marketing SaaS stack.
- Engagement Roadmap – Define strategy for how bolt‑on technologies enhance the customer journey, ensuring they are globally scalable yet locally relevant.
- Usage and Analysis – Analyze traffic, usage and engagement data across communication channels and provide actionable readouts.
- Vendor Excellence – Manage relationships with key technology partners, ensuring SLAs are met and the latest platform innovations are leveraged.
- Data‑Driven Growth – Use tools such as Google Analytics, Microsoft Clarity, and ObservePoint to monitor platform health and user engagement, translating data into product improvements.
- Privacy & Security First – Liaise with Legal and Privacy stakeholders to ensure all engagement platforms meet GDPR, CCPA and other regulatory standards.
- Process Optimization – Evolve the Ops Lead responsibilities to streamline how marketing teams request, onboard, and utilize new technologies.
- Global Collaboration – Serve as the primary point of contact for OUS stakeholders in the UK, EMEA, and APAC, ensuring their market needs are reflected in the global stack.
What You Need to Succeed:
- 5+ years of experience in digital product management or marketing operations, with a focus on B2B or B2C SaaS ecosystems.
- Proven track record managing complex marketing stacks in a global, matrixed environment.
- Strong understanding of SaaS integration, including APIs, scripts and data layers.
- Proficiency in Google Analytics, SEO tools (Ahrefs) and user behavior tracking (Clarity, Hotjar).
- Familiarity with global data privacy laws and their impact on marketing technology.
- Ability to manage multiple competing priorities and vendors while maintaining focus on ROI and performance.
- Skilled at navigating complex legal and privacy requirements to secure approvals for business initiatives.
- Global mindset – effectively work across time zones and bridge UK/EMEA and Global HQ requirements.
Additional Information:
- Travel: 0‑10%
- Location: Hook, UK – Hybrid work environment
Product Manager – MarTech & Engagement Platforms in Hook employer: Elanco Tiergesundheit AG
Elanco Tiergesundheit AG is an excellent employer that fosters a culture of diversity and innovation, making it a rewarding place to work for those passionate about animal health. With a strong emphasis on employee growth and development, the company offers comprehensive training opportunities and a supportive environment that encourages collaboration and excellence. Located in the UK, Elanco provides a unique chance to contribute to meaningful projects while enjoying a balanced work-life dynamic.
