At a Glance
- Tasks: Lead the strategy for Elanco's marketing tech platforms and enhance customer engagement.
- Company: Join a global leader in animal health with a focus on innovation.
- Benefits: Enjoy a hybrid work environment, competitive salary, and growth opportunities.
- Other info: Collaborate across time zones and engage with diverse teams worldwide.
- Why this job: Shape the future of marketing technology while making a real impact globally.
- Qualifications: 5+ years in digital product management with SaaS experience required.
The predicted salary is between 60000 - 80000 £ per year.
Your Role: You will be the strategic architect of Elanco’s marketing technology ecosystem, owning the connective tissue of SaaS-based platforms that drive customer engagement, education, and conversion. You will manage a diverse portfolio of enterprise tools, including Docebo, On24, Wistia, Pear Commerce, Ahrefs, and other key engagement platforms, ensuring a seamless, high-performing set of capabilities for global marketing teams worldwide.
Your Responsibilities:
- SaaS Portfolio Management – Lead the lifecycle, integration, and optimization of the marketing SaaS stack.
- Engagement Roadmap – Define strategy for how bolt‑on technologies enhance the customer journey, ensuring they are globally scalable yet locally relevant.
- Usage and Analysis – Analyze traffic, usage and engagement data across communication channels and provide actionable readouts.
- Vendor Excellence – Manage relationships with key technology partners, ensuring SLAs are met and the latest platform innovations are leveraged.
- Data‑Driven Growth – Use tools such as Google Analytics, Microsoft Clarity, and ObservePoint to monitor platform health and user engagement, translating data into product improvements.
- Privacy & Security First – Liaise with Legal and Privacy stakeholders to ensure all engagement platforms meet GDPR, CCPA and other regulatory standards.
- Process Optimization – Evolve the Ops Lead responsibilities to streamline how marketing teams request, onboard, and utilize new technologies.
- Global Collaboration – Serve as the primary point of contact for OUS stakeholders in the UK, EMEA, and APAC, ensuring their market needs are reflected in the global stack.
What You Need to Succeed:
- 5+ years of experience in digital product management or marketing operations, with a focus on B2B or B2C SaaS ecosystems.
- Proven track record managing complex marketing stacks in a global, matrixed environment.
- Strong understanding of SaaS integration, including APIs, scripts and data layers.
- Proficiency in Google Analytics, SEO tools (Ahrefs) and user behavior tracking (Clarity, Hotjar).
- Familiarity with global data privacy laws and their impact on marketing technology.
- Ability to manage multiple competing priorities and vendors while maintaining focus on ROI and performance.
- Skilled at navigating complex legal and privacy requirements to secure approvals for business initiatives.
- Global mindset – effectively work across time zones and bridge UK/EMEA and Global HQ requirements.
Additional Information:
- Travel: 0‑10%
- Location: Hook, UK – Hybrid work environment
Product Manager – MarTech & Engagement Platforms in Hook employer: Elanco Tiergesundheit AG
Elanco is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the opportunity to lead innovative marketing technology initiatives in a hybrid environment based in Hook, UK. With a strong emphasis on professional growth, Elanco provides access to cutting-edge tools and resources, ensuring that team members can thrive while contributing to meaningful global projects. The company values collaboration across diverse markets, empowering employees to make impactful decisions that enhance customer engagement and drive success.
StudySmarter Expert Advice🤫
We think this is how you could land Product Manager – MarTech & Engagement Platforms in Hook
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Elanco Tiergesundheit AG!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Elanco Tiergesundheit AG would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Elanco Tiergesundheit AG through your school's career services!
We think you need these skills to ace Product Manager – MarTech & Engagement Platforms in Hook
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Manager – MarTech & Engagement Platforms, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Manager – MarTech & Engagement Platforms position at Elanco Tiergesundheit AG. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Elanco Tiergesundheit AG
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
