At a Glance
- Tasks: Lead the marketing tech ecosystem and optimise SaaS platforms for global engagement.
- Company: Join Elanco, a forward-thinking company focused on innovative marketing solutions.
- Benefits: Enjoy a hybrid work environment with competitive pay and growth opportunities.
- Other info: Collaborate globally while ensuring compliance with data privacy laws.
- Why this job: Shape customer journeys and make a real impact in a global marketing landscape.
- Qualifications: 5+ years in digital product management with a focus on SaaS ecosystems.
The predicted salary is between 60000 - 80000 £ per year.
You will be the strategic architect of Elanco’s marketing technology ecosystem, owning the connective tissue of SaaS-based platforms that drive customer engagement, education, and conversion. You will manage a diverse portfolio of enterprise tools, including Docebo, On24, Wistia, Pear Commerce, Ahrefs, and other key engagement platforms, ensuring a seamless, high-performing set of capabilities for global marketing teams worldwide.
Your Responsibilities
- SaaS Portfolio Management – Lead the lifecycle, integration, and optimization of the marketing SaaS stack.
- Engagement Roadmap – Define strategy for how bolt‑on technologies enhance the customer journey, ensuring they are globally scalable yet locally relevant.
- Usage and Analysis – Analyze traffic, usage and engagement data across communication channels and provide actionable readouts.
- Vendor Excellence – Manage relationships with key technology partners, ensuring SLAs are met and the latest platform innovations are leveraged.
- Data‑Driven Growth – Use tools such as Google Analytics, Microsoft Clarity, and ObservePoint to monitor platform health and user engagement, translating data into product improvements.
- Privacy & Security First – Liaise with Legal and Privacy stakeholders to ensure all engagement platforms meet GDPR, CCPA and other regulatory standards.
- Process Optimization – Evolve the Ops Lead responsibilities to streamline how marketing teams request, onboard, and utilize new technologies.
- Global Collaboration – Serve as the primary point of contact for OUS stakeholders in the UK, EMEA, and APAC, ensuring their market needs are reflected in the global stack.
What You Need to Succeed
- 5+ years of experience in digital product management or marketing operations, with a focus on B2B or B2C SaaS ecosystems.
- Proven track record managing complex marketing stacks in a global, matrixed environment.
- Strong understanding of SaaS integration, including APIs, scripts and data layers.
- Proficiency in Google Analytics, SEO tools (Ahrefs) and user behavior tracking (Clarity, Hotjar).
- Familiarity with global data privacy laws and their impact on marketing technology.
- Ability to manage multiple competing priorities and vendors while maintaining focus on ROI and performance.
- Skilled at navigating complex legal and privacy requirements to secure approvals for business initiatives.
- Global mindset – effectively work across time zones and bridge UK/EMEA and Global HQ requirements.
Additional Information
- Travel: 0‑10%
- Location: Hook, UK – Hybrid work environment
Product Manager – Global MarTech & Engagement Platforms in Hook employer: Elanco Tiergesundheit AG
Elanco is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the opportunity to lead innovative marketing technology initiatives in a hybrid environment from Hook, UK. With a strong emphasis on professional growth, Elanco provides access to cutting-edge tools and resources, ensuring that team members can thrive while contributing to meaningful global projects that enhance customer engagement. The company's commitment to diversity and employee well-being makes it a rewarding place for those seeking impactful careers in the MarTech space.
