At a Glance
- Tasks: Lead marketing strategy for animal health across the UK and Ireland.
- Company: Join Elanco, a global leader in animal health innovation.
- Benefits: Hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace with a focus on collaboration and new ideas.
- Why this job: Make a real impact on animal health while leading a dynamic team.
- Qualifications: 10+ years in leadership roles within regulated industries, preferably animal health.
The predicted salary is between 60000 - 80000 £ per year.
Overview
At Elanco (NYSE: ELAN) – it all starts with animals!
We are a global leader in animal health, dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.
We are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.
We value diversity and inclusion and foster a work environment that supports new ideas, collaboration, and growth.
Your
Role: Head of Marketing, UK & Ireland.
As Head of Marketing, UK & Ireland, you will lead the UK & Ireland marketing organisation as a senior member of the commercial leadership team, shaping strategy across companion animal and farm animal categories to deliver growth, market share, and strong commercial execution.
In this role, you will translate market insight into local action, partner closely with commercial and technical leaders, and set the direction for a team of 20+ marketers across Pet Health Veterinary, Pet Health over-the-counter (OTC), Ruminant, and Pig & Poultry categories.
Responsibilities
- Lead the annual UK & Ireland marketing strategy, brand plans, and long-range profit forecasts across companion animal and farm animal portfolios, using market insights, portfolio prioritisation, and return-on-investment analysis to drive growth and market share.
- Lead omnichannel marketing strategy, including digital health tools, e-commerce platforms, customer segmentation, advanced analytics, and forecasting to improve customer experience and execution of major product launches.
- Partner with the General Manager, Chief Financial Officer, Head of Sales, and Head of Technical Services to align commercial priorities, manage marketing operating expense budgets, guide pricing and product mix decisions, and convert marketing activity into top-line growth and margin expansion.
- Build and lead a high-performing UK & Ireland marketing organisation of 20+ team members, with 9-11 direct reports, through coaching, talent development, performance management, and succession planning.
- Represent the UK & Ireland affiliate with international marketing teams and external stakeholders, including Key Opinion Leaders (KOLs), while ensuring marketing practices comply with the National Office of Animal Health (NOAH) Code of Practice and applicable laws.
- What You Need to Succeed (minimum qualifications)
- Bachelor’s degree in Life Sciences or Business.
- A minimum of 10 years of progressive leadership experience in animal health or a similar regulated industry.
- Experience leading large marketing organisations, including teams of 20+ people across managers and individual contributors.
- Demonstrated experience managing a significant profit and loss (P&L) and marketing operating expense budget.
- Strong strategic marketing capability across omnichannel execution, advanced analytics, and marketing compliance, including the National Office of Animal Health (NOAH) Code of Practice and applicable laws.
- What will give you a competitive edge (preferred qualifications)
- Master of Business Administration (MBA) or Chartered Institute of Marketing (CIM) qualification.
- Experience leading major product launches in a competitive animal health, veterinary, or livestock environment.
- Experience partnering closely with Sales, Finance, and Technical teams on pricing, portfolio optimisation, and commercial planning.
- Additional Information
- Travel: Up to 40% within the UK & Ireland, with occasional global travel.
- Location: Hook, UK - hybrid.
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
Elanco may use automated tools, including AI, to support parts of our recruitment process, such as reviewing applications against job-related criteria and/or transferable skills.
All decisions involve a human reviewer.
For more information on how we handle personal data, please see our Elanco Workforce Privacy Notice.
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StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing UK and Ireland in Hook
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Elanco Tiergesundheit AG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Elanco Tiergesundheit AG are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Head of Marketing UK and Ireland in Hook
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Elanco Tiergesundheit AG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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How to prepare for a job interview at Elanco Tiergesundheit AG
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Elanco Tiergesundheit AG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
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✨Be Ready for Scenario-Based Questions
At Elanco Tiergesundheit AG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
