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- Tasks: Create unforgettable events and partnerships that showcase El Rayo Tequila's vibrant culture.
- Company: Join a fast-growing tequila brand celebrating modern Mexican creativity and collaboration.
- Benefits: Competitive salary, 10% bonus, and a dynamic work environment in London.
- Why this job: Be part of a culturally driven team that values creativity and authentic experiences.
- Qualifications: Experience in sales, events, or trade marketing; passion for culture and creativity.
- Other info: Open to diverse backgrounds; we value energy, attitude, and creativity.
The predicted salary is between 26000 - 39000 £ per year.
I am very excited to be partnered with El Rayo Tequila again on this exciting opportunity to join their marketing team as an On-Trade & Events Executive. If you’re looking for a role that keeps you close to culture, creativity and the hospitality scene — building genuine partnerships, creating memorable experiences and helping bring a beautifully crafted tequila brand to life — this could be the perfect opportunity for you.
Work with a tequila brand designed by creatives, for creatives, inspired by Modern Mexico and built around art, design and collaboration. £32,500 salary 10% discretionary bonus London based - 2 days per week in the office.
Why this role?
Be part of a fast-growing, creatively driven tequila brand celebrating modern Mexican culture, craft and collaboration. El Rayo is built on quality, authenticity and creativity — working with designer Mario Ballesteros and artists based in Guadalajara to create a brand that celebrates the energy, craft and cultural richness of modern Mexico. You’ll be joining a team that values creative partnerships over traditional brand activations, focusing on meaningful collaborations with venues, artists, chefs, DJs and cultural tastemakers.
This is a brilliant opportunity for someone who thrives on being out in the trade, spotting opportunities, building relationships and helping shape how a brand shows up in culture.
The Role…
As On-Trade & Events Executive, you’ll play a key role in bringing El Rayo to life across London and beyond. You’ll support the planning and delivery of a dynamic activation calendar, helping ensure El Rayo shows up in the right places, at the right moments, with creativity and authenticity at its core. Working closely with venues and partners, you’ll help develop and execute events — from bar takeovers to festivals and cultural partnerships — creating experiences that genuinely resonate with consumers.
Support brand training across key accounts, helping venue teams understand and champion El Rayo’s story, while ensuring the brand is consistently represented to a high standard in trade. Festivals will be a big focus, supporting planning, delivery and evaluation to ensure each event builds brand awareness and delivers meaningful learnings for future activity. You’ll also support targeted sampling initiatives, helping introduce new consumers to the brand through carefully selected venues, partnerships and cultural spaces.
This is a hands-on, people-focused role that requires strong organisation, attention to detail and a natural ability to collaborate creatively.
The Company…
El Rayo is a premium tequila crafted from 100% slow-grown, hand-harvested agave sourced from the mountains of Jalisco, Mexico. But El Rayo is more than just a tequila. It’s a creative platform celebrating modern Mexico — working with artists, makers and cultural collaborators to spotlight the creativity and craftsmanship coming out of Mexico and beyond. As a growing brand, El Rayo is passionate about building a team that shares its curiosity, creativity and ambition to do things differently.
You…
This role would suit someone who wants to work with a culturally driven and creatively ambitious brand. You might currently be working as a sales role, bartender, events executive, or in a trade marketing/activation role and looking for your next step. You’ll be naturally sociable, culturally curious and passionate about music, food, art and design. You’ll have a strong eye for detail, enjoy collaborating with others and take pride in delivering exceptional brand experiences. An existing network within London’s hospitality or creative scene is helpful but not essential — attitude, energy and creativity matter just as much.
If you love the scene, enjoy creating experiences people remember, and want to help grow a tequila brand that genuinely does things differently, we’d love to hear from you.
El Rayo is an equal opportunity employer and values passion, potential and perspective above traditional boxes. If you would like to find out more about this role please get in touch with Jake Merrick-Wren - Jake@marvelfmcg.co.uk.
How can we make our recruitment process more accessible for you? You can always talk to us about any adjustments you need to make your life easier. We’re always open to your thoughts and suggestions to make what we do more accessible. Get in touch and let’s work together to make recruitment fair for everyone. Feedback is extremely important, not only is it common courtesy, but we know it can help improve mental health, provide clarity, and help you improve. We will aim to respond to all applications within 2 working days. Responding makes us human.
On Trade & Events Executive employer: El Rayo Tequila
Contact Detail:
El Rayo Tequila Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land On Trade & Events Executive
✨Tip Number 1
Get out there and network! Attend events, festivals, and gatherings in the hospitality scene. It's all about building genuine relationships, so don’t be shy — introduce yourself and chat with people who share your passion for creativity and culture.
✨Tip Number 2
Show your enthusiasm for the brand! When you meet potential employers or partners, let your passion for El Rayo and its mission shine through. Share your ideas on how you can contribute to their creative vision and make a memorable impact.
✨Tip Number 3
Follow up after meetings or events. A quick message thanking someone for their time can go a long way. It shows you're genuinely interested and keeps you on their radar for future opportunities.
✨Tip Number 4
Apply directly through our website! We love seeing candidates who take the initiative. Plus, it gives you a chance to showcase your understanding of the brand and how you can help bring El Rayo to life in the trade.
We think you need these skills to ace On Trade & Events Executive
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see your love for culture, creativity, and the hospitality scene. Share why you’re excited about working with El Rayo and how you can contribute to our vibrant team.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant experiences that align with the On-Trade & Events Executive role. We’re looking for specific examples of how you've built relationships or created memorable experiences in past roles — so don’t hold back!
Be Authentic: We value authenticity at El Rayo, so be yourself in your application. Share your unique perspective and experiences that reflect who you are. This is a creative brand, and we want to see your personality come through in your writing!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at El Rayo!
How to prepare for a job interview at El Rayo Tequila
✨Know Your Tequila
Before the interview, brush up on your knowledge of El Rayo Tequila and its unique qualities. Understand the brand's story, its cultural significance, and what sets it apart in the market. This will show your genuine interest and help you connect with the interviewers.
✨Showcase Your Creativity
Since this role is all about creativity and collaboration, come prepared with examples of past events or projects you've worked on. Highlight how you brought ideas to life and engaged audiences. Think outside the box and be ready to discuss how you can contribute creatively to El Rayo's mission.
✨Network Like a Pro
If you have connections within London's hospitality or creative scene, mention them during the interview. Discuss how these relationships could benefit El Rayo. Even if you don’t have a vast network yet, demonstrate your enthusiasm for building partnerships and engaging with cultural tastemakers.
✨Be Personable and Passionate
This role requires a sociable personality, so let your passion for music, food, art, and design shine through. Be yourself and engage in a friendly manner. Show that you’re not just looking for a job, but that you genuinely want to be part of a brand that celebrates creativity and culture.
