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For Companies At a Glance
- Tasks: Create unforgettable events and partnerships for a vibrant tequila brand.
- Company: Join El Rayo, a creative tequila brand celebrating modern Mexican culture.
- Benefits: £32,500 salary, 10% bonus, and flexible working in London.
- Why this job: Be part of a culturally rich brand that values creativity and collaboration.
- Qualifications: Experience in sales, events, or trade marketing; passion for culture and creativity.
- Other info: Dynamic role with opportunities to grow in a supportive, inclusive environment.
The predicted salary is between 26000 - 39000 £ per year.
I am very excited to be partnered with El Rayo Tequila again on this exciting opportunity to join their marketing team as an On-Trade & Events Executive. If you’re looking for a role that keeps you close to culture, creativity and the hospitality scene — building genuine partnerships, creating memorable experiences and helping bring a beautifully crafted tequila brand to life — this could be the perfect opportunity for you.
Work with a tequila brand designed by creatives, for creatives, inspired by Modern Mexico and built around art, design and collaboration.
Salary: £32,500 Bonus: 10% discretionary Location: London based - 2 days per week in the office
Why this role?
- Be part of a fast-growing, creatively driven tequila brand celebrating modern Mexican culture, craft and collaboration.
- El Rayo is built on quality, authenticity and creativity — working with designer Mario Ballesteros and artists based in Guadalajara to create a brand that celebrates the energy, craft and cultural richness of modern Mexico.
- You’ll be joining a team that values creative partnerships over traditional brand activations, focusing on meaningful collaborations with venues, artists, chefs, DJs and cultural tastemakers.
- This is a brilliant opportunity for someone who thrives on being out in the trade, spotting opportunities, building relationships and helping shape how a brand shows up in culture.
The Role…
As On-Trade & Events Executive, you’ll play a key role in bringing El Rayo to life across London and beyond. You’ll support the planning and delivery of a dynamic activation calendar, helping ensure El Rayo shows up in the right places, at the right moments, with creativity and authenticity at its core.
Working closely with venues and partners, you’ll help develop and execute events — from bar takeovers to festivals and cultural partnerships — creating experiences that genuinely resonate with consumers. Support brand training across key accounts, helping venue teams understand and champion El Rayo’s story, while ensuring the brand is consistently represented to a high standard in trade.
Festivals will be a big focus, supporting planning, delivery and evaluation to ensure each event builds brand awareness and delivers meaningful learnings for future activity. You’ll also support targeted sampling initiatives, helping introduce new consumers to the brand through carefully selected venues, partnerships and cultural spaces.
This is a hands-on, people-focused role that requires strong organisation, attention to detail and a natural ability to collaborate creatively.
The Company…
El Rayo is a premium tequila crafted from 100% slow-grown, hand-harvested agave sourced from the mountains of Jalisco, Mexico. But El Rayo is more than just a tequila. It’s a creative platform celebrating modern Mexico — working with artists, makers and cultural collaborators to spotlight the creativity and craftsmanship coming out of Mexico and beyond.
As a growing brand, El Rayo is passionate about building a team that shares its curiosity, creativity and ambition to do things differently.
You…
This role would suit someone who wants to work with a culturally driven and creatively ambitious brand. You might currently be working as a sales role, bartender, events executive, or in a trade marketing/activation role and looking for your next step. You’ll be naturally sociable, culturally curious and passionate about music, food, art and design. You’ll have a strong eye for detail, enjoy collaborating with others and take pride in delivering exceptional brand experiences.
An existing network within London’s hospitality or creative scene is helpful but not essential — attitude, energy and creativity matter just as much. If you love the scene, enjoy creating experiences people remember, and want to help grow a tequila brand that genuinely does things differently, we’d love to hear from you.
El Rayo is an equal opportunity employer and values passion, potential and perspective above traditional boxes. If you would like to find out more about this role please get in touch with Jake Merrick-Wren.
How can we make our recruitment process more accessible for you? You can always talk to us about any adjustments you need to make your life easier. We’re always open to your thoughts and suggestions to make what we do more accessible. Get in touch and let’s work together to make recruitment fair for everyone.
Feedback is extremely important, not only is it common courtesy, but we know it can help improve mental health, provide clarity, and help you improve. We will aim to respond to all applications within 2 working days. Responding makes us human.
On Trade & Events Executive in London employer: El Rayo Tequila
Contact Detail:
El Rayo Tequila Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land On Trade & Events Executive in London
✨Tip Number 1
Network like a pro! Get out there and mingle with people in the hospitality and creative scenes. Attend events, join relevant groups, and don’t be shy to strike up conversations. You never know who might have a lead on your dream job!
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with someone from El Rayo or at an event, share your love for tequila and modern Mexican culture. Authentic enthusiasm can set you apart from other candidates.
✨Tip Number 3
Be proactive! If you see an event or venue that aligns with El Rayo’s vibe, reach out and suggest a collaboration. This shows initiative and gives you a chance to demonstrate your creativity and understanding of the brand.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and are willing to take that extra step.
We think you need these skills to ace On Trade & Events Executive in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how much you love the hospitality scene and what excites you about working with a creative tequila brand like El Rayo.
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the On-Trade & Events Executive role. Highlight any relevant experience in events, trade marketing, or collaborations that showcase your ability to create memorable experiences.
Craft a Unique Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for El Rayo. Share your story, your connection to modern Mexican culture, and how you can contribute to our mission of authenticity and creativity.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with El Rayo!
How to prepare for a job interview at El Rayo Tequila
✨Know Your Tequila
Familiarise yourself with El Rayo's story and the unique qualities of their tequila. Understanding the brand's heritage and its connection to modern Mexican culture will show your genuine interest and help you connect with the interviewers.
✨Showcase Your Creativity
Prepare examples of past events or collaborations you've been involved in that highlight your creativity and ability to engage audiences. Think about how you can bring fresh ideas to the table that align with El Rayo's vision of meaningful partnerships.
✨Network Like a Pro
If you have connections within London's hospitality or creative scene, mention them! Discussing your existing network can demonstrate your potential to build relationships and create impactful experiences for the brand.
✨Be Ready to Collaborate
El Rayo values collaboration, so be prepared to discuss how you work with others. Share stories that illustrate your teamwork skills and how you’ve successfully partnered with different stakeholders to achieve common goals.
