At a Glance
- Tasks: Lead marketing strategies and develop new revenue streams for El Fuego's expansion.
- Company: Join Fuego Hospitality, a dynamic brand on the rise in the UK restaurant scene.
- Benefits: Enjoy a competitive salary, career growth, and the chance to shape a national brand.
- Other info: Exciting opportunity for career progression and impactful leadership.
- Why this job: Be at the forefront of transforming a local favourite into a recognised UK brand.
- Qualifications: Bachelor's degree and proven experience in commercial strategy or marketing leadership required.
The predicted salary is between 25.69 - 25.69 £ per hour.
Employer: Fuego Hospitality Limited
Job Type: Permanent, Full Time
Salary: £50,100 per annum (£25.69 per hour)
Job Posting: 01/03/2026
Closing Date: 15/04/2026
Working Hours: 37.5 hours per week
Address: 3 Victoria Road, Swansea, Wales, SA1 3NE
About the Role
El Fuego is entering an ambitious growth phase, aiming to transform from a successful restaurant into a recognised national brand across the UK. We are seeking a highly strategic and commercially driven Marketing & Commercial Manager to lead this expansion. This role is critical in identifying, developing, and executing new revenue streams beyond traditional restaurant operations, while building a scalable brand with the objective of opening multiple branches within 24 months of recruitment.
Key Responsibilities
- Commercial Growth & Revenue Expansion
- Identify and develop new revenue channels to diversify business income
- Lead the launch and growth of catering services targeting:
- Care homes
- Corporate offices
- Private and public events
- Wedding catering
- Schools and colleges
- Develop and introduce ready-to-eat food product lines for distribution in supermarkets and retail chains
- Establish pricing models, contracts, and commercial strategies for each new segment
- Strategic Marketing & Brand Development
- Design and execute a national marketing strategy to position El Fuego as a recognised UK brand
- Build strong brand visibility across digital platforms, local markets, and B2B sectors
- Oversee campaigns promoting catering services, retail products, and expansion initiatives
- Ensure consistent branding across all channels, locations, and partnerships
- Business Development & Partnerships
- Establish partnerships with:
- Care home groups and healthcare providers
- Corporate organisations and office networks
- Event planners and wedding organisers
- Educational institutions
- Supermarkets and retail distributors
- Lead negotiations and secure long-term commercial agreements
- Identify opportunities for franchising, licensing, or regional partnerships
- Expansion & Growth Strategy
- Develop and implement a scalable business model to support multi-location growth
- Play a key role in planning and launching new branches across the UK within 24 months
- Conduct market research to identify high-potential locations for expansion
- Support operational planning aligned with commercial growth objectives
- Performance & Financial Oversight
- Monitor revenue performance across all new and existing channels
- Prepare financial forecasts, budgets, and growth projections
- Track KPIs related to customer acquisition, retention, and profitability
- Use data-driven insights to refine marketing and commercial strategies
- Leadership & Coordination
- Lead internal marketing initiatives and coordinate with external agencies
- Work closely with senior management to align commercial goals with operations
- Build and guide a team to support scaling efforts
Requirements
Essential:
- Bachelor Degree or Masters
- Proven experience in commercial strategy, business development, or marketing leadership
- Demonstrated ability to develop new revenue streams and scale businesses
- Strong understanding of both B2B and B2C marketing strategies
- Excellent negotiation, analytical, and strategic planning skills
Desirable:
- Experience in hospitality, food production, or catering industry
- Experience launching products into retail or supermarket channels
- Knowledge of UK market expansion strategies
Key Competencies
- Strong commercial awareness and entrepreneurial mindset
- Strategic leadership with a growth-focused approach
- Ability to identify and execute scalable business opportunities
- Excellent stakeholder management and partnership-building skills
- Results-driven with a focus on measurable business impact
What We Offer
- Competitive salary of £50,100 per annum
- Opportunity to lead the transformation of El Fuego into a national brand
- Direct involvement in expansion and multi-branch development
- Career progression into senior leadership roles
Marketing & Commercial Manager employer: El Fuego
Fuego Hospitality Limited is an exceptional employer, offering a dynamic work environment in Swansea where creativity and strategic thinking are highly valued. As a Marketing & Commercial Manager, you will play a pivotal role in transforming El Fuego into a national brand, with ample opportunities for career progression and direct involvement in exciting expansion initiatives. The company fosters a collaborative culture that encourages innovation and supports employee growth, making it an ideal place for those seeking meaningful and rewarding employment.
