At a Glance
- Tasks: Lead innovative marketing campaigns and collaborate with diverse teams to drive brand success.
- Company: Join Logitech, a global leader in tech with a focus on positive impact.
- Benefits: Flexible work options, competitive benefits, and a culture that promotes wellbeing.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Make a real difference in marketing for a brand that values creativity and collaboration.
- Qualifications: 7+ years in marketing, strong communication skills, and a passion for tech.
The predicted salary is between 28800 - 48000 £ per year.
Logitech is looking for a (consumer) Marketing Manager to be instrumental in the development and execution of marketing campaigns, ownership of marketing budgets and cross-functional leadership to drive both Logitech share and sales as well as awareness and consideration within key categories. This role offers a wide scope of responsibilities including brand building, marketing planning, creative development, agency engagement, budget responsibility, cross-functional collaboration with sales, regional marketing alignment, category management, new product launch strategy and planning.
You will be part of a passionate and committed & diverse team of marketers who develop regional strategies, ideas and content to meet the evolving needs and demands of our growing consumer. The ideal candidate should have a demonstrated ability to internalize business and brand objectives and translate them into clear, inspiring and actionable marketing plans and go-to-market programs. This includes expert understanding of digital marketing practices and how to optimize the marketing mix and the ability to work with key groups throughout the company to bring forth the most comprehensive and impactful marketing plan possible.
These groups include: Global Commercial Team, Channel & Trade Marketing, Corporate Communications, Design, Social, Web Marketing, Reporting and Analytics, and key external partners. Retail experience is also vital to this role on how to drive category management, retailer/etailer marketing plans and drive in-store visibility. The key metrics to this role are market share, local revenue targets, contribution margin (i.e. budget management) and softer metrics like brand awareness, closeness and affinity.
Your Contribution:Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviours you’ll need for success at Logitech. In this role, you will:
- Translate global strategies & create powerful local marketing plans that achieve commercial success in our local markets. Yearly marketing plan that is updated quarterly and communicated to regional marketing teams, sales & finance.
- Close collaboration with all key account managers to drive category goals and strategies - Weekly Sales & Marketing Meetings, Weekly Face to Face customer meetings, Joint Business Planning & Top to Top’s.
- Align closely with the Cluster Head of Marketing and Sales Leaders/KAM’s on promo planning, demand planning to drive strategic initiatives.
- Be the single point of contact for all new product launches including planning, forecasting, budgeting and marketing.
- Successfully manage both retailer & etailer marcom spend (MDF) as well as budget ownership for third party agencies (OPEX). Coordination between sales & marketing to ensure effective marketing plans are in place to drive strategic initiatives.
- Engage with specific communities & partners with innovative marketing programs that drive best practice.
- Communicate quarterly results on marketing campaigns, product launches, budgets, digital media spend and overall country performance (by product line, strategic pillar and channel).
- Develop consumer strategies based on market intelligence, locally relevant consumer insights, and best practices.
- Guide creative development of our brand and campaign assets that resonate with a specific target audience.
- Drive 360-degree omnichannel approach that integrates social, web, PR, partnerships, in-store and channel marketing programs.
- Communicate the Logitech story, promotions, and partnerships across various channels.
- Effectively manage creative & PR agencies and internal resources for the on-time delivery of world-class marketing campaigns.
- Drive coordination and alignment with global marketing teams and partners.
- Evaluate, translate and design actionable plans from internal and external insights like GFK.
- Understand category management in order to execute with sales & key accounts to drive the most profitable SKU’s.
For consideration, you must bring the following minimum skills and behaviours to our team:
- Experience developing innovative marketing programs from inception through execution for large global brands.
- 7+ years in marketing in tech, consumer electronics or consumer goods.
- BA/BS degree.
- Experience managing marketing through the entire product lifecycle from conception through EOL.
- Category management experience.
- Strong communication, collaboration and organizational skills.
- Experience working with and managing external agencies.
- Ready to lead groups, inspire creativity, and ability to interact with multiple partners.
- Ability to use quantitative data and metrics to drive strategic decisions and marketing activities.
- Self-motivated, driven and high energy level.
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises.
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
At Logitech, we live our values and expect you to show the same to become one of us. Be who you are, come prepared, and we’ll try to make it enjoyable in the process. Generally, the process is simple, and as quick as possible.
Marketing Manager PWS UK employer: El Camino Health
Logitech is an exceptional employer that champions a culture of collaboration, creativity, and flexibility, allowing employees to thrive in a hybrid work environment. With a strong focus on employee wellbeing, comprehensive benefits, and opportunities for professional growth, Logitech empowers its team members to make a meaningful impact while enjoying a supportive and dynamic workplace. Join a diverse group of passionate marketers dedicated to driving innovation and success in the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager PWS UK
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing projects and achievements. This is your chance to showcase what you can bring to the table, especially when it comes to brand building and campaign execution.
✨Tip Number 3
Prepare for interviews by researching Logitech’s values and recent campaigns. Be ready to discuss how your experience aligns with their goals. Remember, they want someone who can translate strategies into actionable plans, so come armed with ideas!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Logitech team. So, hit that apply button and let’s get you started on this exciting journey!
We think you need these skills to ace Marketing Manager PWS UK
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for marketing and Logitech shine through. We want to see how your values align with ours, so don’t hold back on sharing why you’re excited about this role!
Tailor Your Experience:Make sure to highlight your relevant experience in tech or consumer goods marketing. We love seeing how you've developed innovative campaigns and managed budgets, so be specific about your achievements and how they relate to the job.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so use bullet points where possible to make it easy for us to see your key skills and experiences at a glance.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at El Camino Health
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics like market share, contribution margin, and brand awareness. Be ready to discuss how you've used these metrics in past roles to drive successful campaigns.
✨Showcase Your Collaboration Skills
Logitech values collaboration across teams. Prepare examples of how you've worked with sales, creative agencies, and other departments to achieve marketing goals. Highlight your ability to align strategies and communicate effectively.
✨Demonstrate Your Digital Savvy
Since digital marketing is crucial for this role, be prepared to discuss your experience with various digital channels. Share specific campaigns you've executed and the results achieved, focusing on how you optimised the marketing mix.
✨Be Ready for Creative Discussions
Expect to talk about your approach to creative development. Bring examples of successful campaigns you've led, and be ready to discuss how you guided creative teams to resonate with target audiences while staying true to brand values.
